Item 7C - Narrative and Plans for Tesla SUP ZA16-105 SUP-Tesla Charging Stations
We would like to request an SUP to allow for Tesla to operate six charging stations behind the current
Buckle space. Buckle is in the process of relocating to the space currently occupied by Justice. Tesla
designs and manufactures electric sedans and SUVs for retail sale. They currently operate more than
200 stores and galleries, 80 of which are in the US, with the closest being Northpark Center in Dallas.
Tesla is the only automaker that sells cars directly to consumers outside of using the standard
independently owned dealership model. The Southlake gallery will be in 4,565 sf of space. It will display
several models inside the premises that will be accessed by a garage door on the rear. Because Texas
law currently prohibits direct sale, an ordering process is utilized via iPad with actual sales occurring in
California. Tesla is lobbying to change the law in Texas and requires that the lease allow for the eventual
sale of cars directly from the premises. Tesla will not service cars in the traditional sense but may
download maps or provide other services. They will also sell merchandise such as apparel, including
Tesla branded hats and shirts as well as other accessories. Tesla will offer test drives from the premises
and will be allowed to park up to six cars behind the premises in addition to the cars that will be housed
inside the premises. Tesla will be allowed to install up to six Tesla branded charging stations directly
behind the premises. Any vehicles that Tesla leaves outside of the premises will utilize the charging
station spaces overnight provided they are available.There will be a maximum of 10 total vehicles on
site at any one time including inside and outside the premises. The six designated charging station
spaces are screened by the Tesla building,the east parking garage and existing landscaped islands such
that they will not be visible from any public streets. The charging stations will be a sleek silver unit that
is very small and will be attached to an architecturally appropriate pole. Signage will be attached to the
same pole and will be rectangular shaped. The charging stations will be readily identifiable by electric
vehicle drivers while blending into the surrounding landscape and architecture for compatibility with the
character and use of the site. The chargers will only service Tesla vehicles.Tesla is going to operate in
hours that are consistent with the existing environment allowing for the same flexibility that existing
retailers are provided. Tesla galleries experience higher traffic volumes consistent with other retailers in
the immediate area such as Apple.
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