Item 9B
Master Sign Plan for Cambria Suites
MSP16-007
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Applicant: Fillmore Hospitality
Request: Approval of a Master Sign Plan to allow two (2) upper story attached building signs.
Location: 2104 East State Highway 114
MSP16-007
Fillmore Hospitality is requesting approval of a Master Sign Plan for the new Cambria Suites hotel located at 2104 E. State Highway 114, Southlake, TX. The current sign ordinance requires
that all upper story signage gain City Council approval through a master sign plan or variance request.
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Aerial View
The new Cambria Suites hotel is located in the Kimball Park development which sits on the north side of the westbound East State Highway 114 frontage road and connects to the east on
North Kimball Avenue.
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Distance Exhibit
This aerial slide shows the location of the hotel in relationship to the SH 114 frontage road and N. Kimball Ave. The south elevation at approximately 650 feet from East State Highway
114 frontage road and the east elevation at approximately 480 feet from North Kimball Avenue.
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Kimball Park Site Plan
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Proposed Sign Details – South Elevation
The proposed sign for the south elevation has a letter height of approximately 51 ½ inches (4 feet 3 ½ inches) for the letter ‘i’ and 48 inches (4 feet) for the remaining letters. The
current sign ordinance allows a maximum letter height of 42 inches (3 ½ feet) at this location. The proposed sign is detailed as individual channel cut letters with internal illumination
that shows as white at night and the dot above the ‘i’ as red. When not illuminated, the letter color is described as ‘honey’ and the dot for the letter ‘i’ appears grey. The current
sign ordinance limits individual channel cut letters to white, ivory, black, grey, beige or similar neutral colors. The total sign area and width are compliant with current sign ordinance
regulations.
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Proposed Sign Details – East Elevation
The proposed sign for the east elevation is exactly the same as the proposed sign for the south elevation. However, this location, facing Kimball Avenue, is limited to a maximum letter
height of 24 inches (2 feet).
*Letter height of approximately 51 ½ inches (4 feet 3 ½ inches) for the letter ‘i’ and 48 inches (4 feet) for the remaining letters. The current sign ordinance
allows a maximum letter height of 42 inches (3 ½ feet) at this location. The proposed sign is detailed as individual channel cut letters with internal illumination that shows as white
at night and the dot above the ‘i’ as red. When not illuminated, the letter color is described as ‘honey’ and the dot for the letter ‘i’ is grey. The current sign ordinance limits individual
channel cut letters to white, ivory, black, grey, beige or similar neutral colors. The total sign area and width are compliant with current sign ordinance regulations.
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Proposed Sign Details
This slide shows the technical details of the two proposed signs.
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Night Rendering Exhibit
This is a sample night rendering showing how the proposed signs will look when illuminated.
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Other Cambria Locations
Here are some photos of other Cambria locations provided by the applicant.
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Site Photos – East Elevation from Kimball Ave.
Staff took some site photos of the recently constructed building. Here is a view from Kimball Avenue. The outlined orange rectangle indicates the proposed sign location on the building.
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Site Photos – South Elevation from SH114
And this is the view from the 114 frontage road
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Close up view of signage facades
This is a close up view of the newly constructed building and the proposed signage facades
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Approved Upper Story Signs
4’-2” height by 16’-4” length
Area: 68 sf
Letter heights: 2’-1 1/8” and 6 13/16”
Logo: 4’-2” diameter
7’-5 1/8” height by 30’-2 1/4” length
Area: 223 sf
Letter heights: 4’ and 1’-11/16”
Logo: 7’-5 1/8” diameter
Maximum area is 4 ½ feet high by 50 feet wide = 225 square feet
Maximum letter height = 4 ½ feet (54 inches)
±55’
±35’
±58’
±90’
±44’
Since the requirement regarding upper story signage was adopted, there have been three applications approved. This slide shows the details of the upper story signs that were approved.
*
Cambria proposed letter height of approximately 51 ½ inches (4 feet 3 ½ inches) for the letter ‘i’ and 48 inches (4 feet) for the remaining letters. The height of the sign location on
the building is approximately 47 feet.
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Sign Board
The Sign Board approved the two upper story signs as presented with the maximum letter height of 51½ inches, however, recommended the applicant provide City Council with alternative
renderings showing what a maximum letter height of 42 inches would look like. The applicant respectfully requests the City Council approve the original proposal.
Sign Board motion…
November
17, 2016; Approved (4-0) as presented, subject to the Staff Report dated November 11, 2016; further noting the applicant’s willingness to show an alternative version rendering of the
signage at a maximum letter height of 42 inches on both the south and east elevation.
*note… with the anticipated opening of the hotel, it is highly likely that the proposed signs have
already been fabricated.
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Comparison Slide
The letter height requested is 48 inches (approximately 51½ inches for the ‘i’)
Alternative renderings showing the letter height at 42 inches (approximately 45 inches for the ‘i’)
Comparison slide..
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Kimball Park Final Plat
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Questions?
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