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Item 9A Master Sign Plan for Starbucks Item 9A 1 Applicant: Hilton Displays Inc. Request: Approval of Master Sign Plan for attached building signs, directional and drive thru signs, menu board sign and a business monument sign. Location: 2155 W. Southlake Blvd. MSP16-004 2 City Council Action The revised sign package that indicates the removal of the logo “siren” signs and the pre-menu board sign (A & E). The revised packet also shows a reduction in letter height for the east elevation attached business sign from 16 inches to 15 inches (sign B) and an increase from a 2-inch to a 6-inch masonry frame on the proposed directional signs (signs H & I). Lastly, the awning sign has been changed to read “Starbucks” instead of “Starbucks Coffee” and increased the letter height from 12 inches to 16 inches (sign K). 3 Site Plan – September 20th 15” X X X Letter size reduced to 15” 16” This is the proposed sign plan – Since the sign board meeting the 2 directional signs have been removed. - J and Proposal includes 2 48 inch siren logo signs 16 inch attached channel letter sign Clearance bar, menu and pre menu boards signs and a drive through canopy A monument 2 directional signs 12 inch channel letters on entrance canopy 13 signs total 4 Site Plan – Revised Signage Directory This is the revised signage directory showing the removal of sign A – two logo signs and sign E – pre-menu board Revised Proposal includes 15 inch attached channel letter sign (east elevation) Clearance bar, menu board sign and a drive through canopy 2 directional signs 16 inch channel letters on entrance canopy A monument sign 7 signs total (plus a clearance bar) 5 Proposed Sign Details East Elevation – Attached Sign ‘B’ 15 inch letter height 25.09 square feet White acrylic channel cut letters Internally illuminated Allowed up to 23 inch letter height and 27.9 sf in area 6 Proposed Sign Details Drive Thru – Menu Board Sign ‘D’ 6 feet in height 22.9 sq ft in sign face area 57 sq ft in sign structure area DOES MEET CODE Current 704-H regulations 8 feet max height 50 sq ft max sign face area 72 sq ft max sign structure area Side or rear 6” masonry matching the building must surround the face 7 Proposed Sign Details Drive Thru – Order Point Canopy Sign ‘F’ 9 ¾ feet in height Live video chat with Barista Aluminum frame Current 704-H regulations No regulations Read regulations 8 Proposed Sign Details Monument Sign ‘G’ 8 feet in height 4 ½ feet sign face height 36 sq ft sign face area (per side) 6 inch masonry frame Aluminum sign face with stucco finish Internal illumination The proposed monument sign is compliant with general sign regulations. Current 704-H regulations 8 feet max height 6 feet max sign face height 60 sq ft max sign face area (per side) 6 inch masonry frame 8 inch address 9 Proposed Sign Details Directional Sign ‘H’ 2 ½ feet in height 1.4 sq ft sign face area (per side) 6 inch masonry frame Aluminum sign face with stucco finish Internal illumination Proposed in compliance with 6” masonry frame requirement Current 704-H regulations 3 feet max height 4 sq ft max sign face area (per side) 6 inch masonry frame 2 signs per site 10 Proposed Sign Details Directional Sign ‘I’ 2 ½ feet in height 1.4 sq ft sign face area (per side) 6 inch masonry frame Aluminum sign face with stucco finish Internal illumination Proposed in compliance with 6” masonry frame requirement Current 704-H regulations 3 feet max height 4 sq ft max sign face area (per side) 6 Inch masonry frame 2 signs per site 11 Proposed Sign Details Canopy Sign ‘K’ 16 inch letter height 3 inch deep illuminated channel letter White acrylic Current 704-H regulations No Regulations awning signs are prohibited If this were a façade sign – 18” letters at 20 sq ft 16” - 16 sq ft. 12 The sign package includes a 10’ x 9’ clearance bar (p. 7 of the sign package). Proposed Sign Details Also, the applicant has indicated that one of the panels on the non-conforming monument sign located on the western boundary of the property will be utilized (p. 13 of the sign package). 13 August 4, 2016; Approved to Table (5-0) until August 18, 2016. (Tabled at the applicant’s request in order to make changes as discussed with the Sign Board) August 18, 2016; Approved (4-0) subject to the staff report dated August 12, 2016; noting that directional sign ‘J’ be denied (the two attached drive-thru signs); to reduce and scale the rendering for directional sign ‘H’; and approving the 2-inch masonry frame on the small directional signs ‘H’ and ‘I’. Sign Board 14 Ordinance Comparison Drive Through Order Point Canopy Sign Awning Sign Variation to ordinance are sign types 15 Questions? 16 Aerial View 17 SITE PLAN Noting the applicant’s agreement to remove four parking spaces along the south bufferyard and leaving the remaining six parking spaces which will include two landscaped islands that are proportional to the remaining six parking spaces and within those islands the applicant has agreed to include a minimum of one, three-inch caliper tree per island and adequate ground cover shrubs which will be approved by city staff. 18 Site Plan – Signage Directory This is the proposed sign plan – Since the sign board meeting the 2 directional signs have been removed. - J and Proposal includes 2 48 inch siren logo signs 16 inch attached channel letter sign Clearance bar, menu and pre menu boards signs and a drive through canopy A monument 2 directional signs 12 inch channel letters on entrance canopy 13 signs total 19 Sign Board Recommendations August 18, 2016; Approved (4-0) subject to the staff report dated August 12, 2016; noting that directional sign ‘J’ be denied (the two attached drive-thru signs); to reduce and scale the rendering for directional sign ‘H’; and approving the 2-inch masonry frame on the small directional signs ‘H’ and ‘I’. 20 Proposed Sign Details Attached Logo Sign ‘A’ 48 inches in height 16 sq ft in area North and West elevations Internally illuminated The applicant has revised the logo per Sign Board recommendations to 48 inches in height. Current 704-H regulations 22 ½ inch height for north elevation 23 ½ inch height for west elevation 49 sq ft in area 1709 33 sq ft in area west and east facade 21 Proposed Sign Details Drive Thru – Pre- Menu Board Sign ‘E’ 5 ½ feet in height 6.72 sq ft in sign face area 18 sq ft in sign structure area Current 704-H regulations 8 feet max height 50 sq ft max sign face area 72 sq ft max sign structure area More than 18’ apart Located in front 22 Approved Site Plan Elevations 23 Previously Proposed – Boston Market Site In August of 2012, Starbucks proposed a sign package for the site that is currently occupied by Boston Market. All of the signage was approved with exception to the monument sign due to some setback issues and the impending 1938 construction. Ultimately, Starbucks did not move into that building and the sign variance case was closed. 24 Previously Approved – Dunkin Donuts Logo height approximately 32 inches Letter height 15 inches and double stacked Drive thru signage May 17, 2011, Approved (4-2), noting the following: applicant’s agreement to bring the monument sign into conformance with current city regulations; reduce the logo height to be in equal proportion to the Dunkin Donuts lettering on the front, east and west side of the building; the lettering to be two 15” stacked with about two inches, similar to what was shown in the application; the cup would be reduced to match the lettering; the individual letters would include backlit channel lighting and remove the wording “coffee and more”; two drive-through signs totaling 4.63 square feet each in the locations that have been identified on the plan; elimination of window signs and awing signs; and noting that sign variances are conditional upon the monument sign being brought up to standard. 25 Close existing driveways DPS 26