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SB Item 5 - SV16-016 Starpower 13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT October 14, 2016 CASE NO: SV16-016 PROJECT: Sign Variance for Starpower EXECUTIVE SUMMARY: Starpower is requesting approval of a variance to Sign Ordinance No. 704-H to allow two (2) attached building signs that exceed maximum area, letter/logo height and sign width for a two-tenant building. The building is located at 1600 E. Southlake Blvd., Suite 160, Southlake, Texas. REQUEST DETAILS: The stand-alone building located in Village Center east of Spin Pizza and Pei Wei in Southlake Town Square and west of Chase Bank and Village Center Drive, is split into two lease spaces, one currently leased by Thomasville furniture and the other for Starpower — Ed Kellum & Son, previously occupied by Anderson's Furniture. The proposed signage for Starpower includes two (2) attached building signs; one on the south elevation (Starpower) and the other on the east elevation (Ed Kellum & Son). Ed Kellum & Son represents the appliance portion of the new "Luxury Living" format at Starpower. Both signs are proposed in the same locations as the previous tenant, Anderson's Furniture. The south elevation allows for a maximum sign area of approximately 65.1 square feet, letter height of 19 inches, logo height of 23.8 inches and a sign width of approximately 24 feet. The proposed sign for the south elevation measures at approximately 122 square feet in area, 33 inches in letter height, 93.3 inches in logo height and a sign width of approximately 25.9 feet. The east elevation allows for a maximum sign area of approximately 113.8 square feet, letter height of 14 inches, logo height of 17.5 inches and a sign width of approximately 21 feet. The proposed sign for the east elevation measures at approximately 78.3 square feet, 18 inches maximum letter height, no logo proposed and a sign width of approximately 27.7 feet. Although the application was submitted prior to the adoption of Sign Ordinance No. 704-1 and is subject to Sign Ordinance No. 704-H, except as noted below, the signs conform to the newly adopted Sign Ordinance No. 704-1. Case No. SV16-016 The specific variances are requested as follows: Sian Regulation Permitted Proposed Maximum Sign Area South —65.1 sf South — 122 sf East— 113.8 sf East—78.3 sf Maximum Letter Height South — 19 inches South —33 inches East— 14 inches East— 18 inches Maximum Logo Height South —23.8 inches South —93.3 inches East— 17.5 inches East— N/A Maximum Sign Width using South —24 feet South —25.9 feet middle 75% of fagade East—21 feet East—27.7 feet ACTION NEEDED: Consider approval of sign variance request ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to Presentation Link to Sign Package Link to Demonstration STAFF CONTACT: Dennis Killough (817)748-8072 Lorrie Fletcher (817)748-8069 Case No. SV16-016 BACKGROUND INFORMATION OWNER: Starpower PROPERTY SITUATION: 1600 E. Southlake Blvd., Suite 160 LEGAL DESCRIPTION: Lot 1, Block 2, Village Center Addition CURRENT ZONING: "C-3" General Commercial District HISTORY: October 21, 2003; City Council granted approval allowing for 30" letters and a 68" logo on the south side, waiving the 75% coverage on the south side, and allowing 24" letters and a 38 %2" logo on the east side for Drexel Heritage. (SP03-046) February 1, 2005; City Council granted approval allowing for 27" letters for Anderson's Furniture when they were located at 2140 E. Southlake Blvd. (SP05-014) June 7, 2005; City Council granted approval allowing Anderson's Furniture a third sign at the 2140 E. Southlake Blvd. location. (SP05- 113) January 16, 2007; City Council granted approval allowing Starpower four signs that exceeded Shops of Southlake Master Sign Plan criteria. (SP07-002) September 16, 2008; City Council granted approval allowing Anderson's Furniture 28" letters and 42" logo fronting Southlake Blvd., and 19" letters on the east elevation at the 1600 E. Southlake Blvd. location when they occupied the entire building. (SP08-208) January 15, 2013; City Council granted approval of a Site Plan that separated the Anderson's Furniture store into two lease spaces accommodating Thomasville on the west side of the building and creating two new separate entrances. (ZA12-111) March 19, 2013; City Council granted approval allowing Thomasville 42" letter height and Anderson's Furniture 42" maximum height for entire sign whether it is just the A & S or they opt for double stacked text. Any resulting sign approved to exceed middle 75% or total sign width. The previous signage on the east elevation remains as previously approved. (SV13-003) STAFF COMMENTS: The application exhibits are attached and/or hyper-linked to this report. City Council approval of the proposed signage does not eliminate the requirement for appropriate sign application submittals prior to installation of signs. Please contact Seantay Carpenter at 817-748-8215 or scarpenter(a)ci.southlake.tx.us for sign application processing and pre-install inspections. Case No. Attachment A SV16-016 Page 1 Variance Criteria: 9.6.2 VARIANCES a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be considered by the City Council following a recommendation by the Sign Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration. Case No. Attachment A SV16-016 Page 2 Regulation Comparison Charts: Sign Regulation 704-1 704-H Thomasville Anderson's Proposed South Max Sign Area 65.1 sf 65.1 65.6 sf 58 sf 122 sf Max Letter Height 19 inches 19 inches 42 inches 28 inches(42 inches total 33 inches for double stacked text) Max Logo Height 23.8 inches 23.8 inches N/A N/A 93.3 inches Max Sign Width 24 feet 24 feet 18.7 feet 18 feet 25.9 feet Illumination Halo or meet color Halo or internal Halo Halo Halo criteria Letter Color Neutrals(if not Any Black Black Black halo lit) • south elevation fagade measures 110'to edge of pavement(Southlake Blvd) • sign location fagade measures 32' • lease space width measures 93' Sign Regulation 704-1 704-H Thomasville Anderson's Proposed East Max Sign Area 113.8 sf 113.8 sf N/A 38.66 sf 78.3 sf Max Letter Height 14 inches 14 inches N/A 19 inches 18 inches Max Logo Height 17.5 inches 17.5 inches N/A N/A N/A Max Sign Width 21 feet 21 feet N/A 24.2 feet 27.7 feet Illumination Halo or meet color Halo or internal N/A Halo Halo/tag line non- criteria illuminated Letter Color Neutrals(if not Any N/A Black Black halo lit) • east elevation fagade measures less than 100'to edge of pavement(internal driveway) • sign location fagade measures 28' • lease space width measures 162.5' Case No. Attachment A SV16-016 Page 3 Vicinity Map 1600 E Southlake Blvd Starpower PARK 7 L� I pr � MEETING ST 19f3l: ;ii i 'si=i ------------ - ---- $ 2110 ry 2120 MAIN ST 1501 ] Q � J LLI z w 115 j 50 1570 1540 1560 1570 1580 1700 2100 2120 2130 E SOUTH LAKE BLUE] 1555 1575 1815 619 1621 1695 1723 7825 2121 1$45 0 b 154 5 V 17210 1835 M N m Z EJfi0 1725 0 0 rn 1170 p cin c� z 0 �00 0 cly 2� n U c. ¢p % o tv 0 k' SV16-01 C 5 Sign Variance 0 405 810 1,620 Feet Case No. Attachment B SV16-016 Page 1