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Item 9B Demonstration Demonstration 1. With the back side of our space parallel to Carrol Avenue, we feel we are missing a critical opportunity to advertise our location to this busy road. We feel signage facing Carroll Ave. would greatly increase our visibility and the public's awareness of our presence in this location. Being a new concept to Texas, and choosing Southlake as our first location, the success of this location is critical to further growth throughout the state. This signage will be a great benefit to help this particular location succeed. 2. As we are happy with our signage exposure on the front and side elevations, these elevations do not directly face and are not adequately exposed to the major right of ways this building has at its disposal. With signage directly facing a major thoroughfare such as Carrol Avenue, we feel this would give this location its best opportunity at success. 3. This proposed signage is consistent with the intent of the sign criteria in place for this property and surrounding properties. 4. The proposed signage for the rear elevation is calculated at the same formula used for the front and side elevation signage. We are asking for no more square footage allotment than what would normally be allowed on these existing sign locations. It is our goal to simply brand the rear elevation creating awareness on Carrol Avenue, not to exceed or go over and beyond what the current sign regulations would typically be for this elevation. SV16-014 Page 1 Demonstration