Loading...
Item 9A CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT September 27, 2016 CASE NO: MSP16-004 PROJECT: Master Sign Plan for Starbucks EXECUTIVE SUMMARY: Hilton Displays, on behalf of Starbucks, is requesting approval of a Master Sign Plan. The Starbucks building will be located at 2155 W. Southlake Boulevard. REQUEST DETAILS: The new Starbucks is located in the existing Southlake Marketplace shopping center on the lot previously occupied by McDonalds. The applicant's initial request included two company logo "siren" signs; one attached building sign; one awning sign; multiple directional and drive through signs; menu and pre-menu board signs and a business monument sign. At the September 20, 2016 City Council meeting, the applicant tabled the request and has submitted a revised sign package that indicates the removal of the two logo "siren" signs and the pre-menu board sign (signs A & E). The revised packet also shows a reduction in letter height for the east elevation attached business sign from 16 inches to 15 inches (sign B) and an increase from a 2-inch to a 6-inch masonry frame on the proposed directional signs (signs H & 1). Below is a summary of the discussion points during the September 20, 2016 City Council meeting and the applicant's response: City Council Applicant's Response The applicant has removed the pre-menu board sign. Menu board placements Main menu board and barista canopy are located in drive-thru lane along the side of building towards the rear. Number of signs The applicant has removed the two (2) logo "siren" signs. Size of signs The two (2) attached signs for the north and east elevations meet size criteria. Details regarding barista Full details regarding the proposed barista canopy have canopy been provided. See page 9 of the revised sign package. Case No. MSP16-004 Below is a revised summary of the requested signs. Any sign not permitted by the general sign ordinance is shown in red: Sign Sign Type Proposed Allowed under Location 704-H 0 .. • 48 inches in height 22 'h in 'k Attached Logo N6osq ftin area r north elevation ' v Sign `A' elevations inch height o • Internally illuminated for east e e o • 15 inch letter height Attached Building • 25.09 sf in area • 23 inch maximum Sign `B' . Channel cut letters letter height }o C! • Internal) illuminated ' 27.9 sf in area • 6 feet in height • 8 feet max height =b Menu Board Sign • 22.9 sq ft in sign face • 50 sq ft max sign — ,D, area face area • 57 sq ft in sign • 72 sq ft max sign ° structure area structure area + • 5 'h feet in height • 8 feet max hei h Pre-Menu Boar 6.72 sq ft in sign face ax sign N' Si n ` face area g • 18 sq ft in sign ° structure area structure area DT Order Point • 93/4 feet in height } Canopy • Live video chat with Freestanding Barista No Regulations o Sign `F' • Aluminum frame • 8 feet in height • 8 feet max height • 4 'h feet sign face • 6 feet max sign height face heightSTAR ,�- . IIJCKS COFFEEMonument Sign • 36 sq ft sign face • 60 sq ft max sign DRIVE THRU ,G, area (per side) face area (per • 6 inch masonry frame side) ° 77 • Stucco finish, • 6 inch masonry aluminum, brick base frame • Internal illumination • 8 inch address • 2 'h feet in height • 1.4 sq ft sign face . 3 feet max he' ht ��■ area (per side) . 4 sq ft max sign W o ■ 6 inch masonry frame ]: • Directional Sign face area (per �J■■ H, Sign face has a side) D stucco finish over ��■ aluminum • 6 inch masonry }, 11 • 2-sided sign frame +— • Internal illumination Case No. MSP16-004 • 2 '/2 feet in height • 1.4 sq ft sign face area (per side) • 3 feet max height i 1. IRA W ' o � • 6 inch masonry • 4 sq ft max sign frame face area (per r Directional Sign `I' , Sign face has a side) (po stucco finish over • 6 inch masonry aluminum frame • 2-sided sign • Internal illumination • 12 inch letter height i 1. W o • 3 inch deep No Regulations ]: illuminated channel *awning signs are letter prohibited • White acrylic Sign F order point canopy—no regulation (see notes below provided by the applicant) NOTES: * CANOPY IS NON-ILLUMINATED AND INTENDED TO PROVIDE RAIN COVER WHILE ORDERING * NO PART OF CANOPY IS ILLUMINATED AND THERE ARE NO COMMERCIAL MESSAGES ON THECANOPY * THE DISPLAY SCREEN WILL DISPLAY THE ORDER ON ONE PART OF THE SCREEN ANDA LIVE FEED TO THE BARRISTAON THE UPPER PORTION * THE DISPLAY WILL BE BLACK WITHOUT ANY ILLUMINATION WHENACUSTOMER IS NOT ORDERING ACTION NEEDED: Consider Approval ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Proposed Sign Package STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. MSP16-004 BACKGROUND INFORMATION APPLICANT: Hilton Displays on behalf of Starbucks OWNER: Dunhill Partners PROPERTY SITUATION: 2155 West Southlake Blvd. HISTORY: Variances approved for Southlake Marketplace: October 4, 1994; Blockbuster Video was granted variances for letter height of 30 inches and sign area of 61.88 square feet for both the north and west facades. October 5, 2004; Highland Nails & Spa was granted an increase in allowable area from 15 square feet to 24 square feet. March 21, 2006; Ella Bella was granted an increase in allowable area from 12 square feet to 22 square feet. June 20, 2006; Taco House was granted an increase in allowable area from 13.37 square feet to 24.6 square feet. August 1, 2006; Wing Stop was granted an increase in allowable area from 14.25 square feet to 25.67 square feet. January 25, 2011; Mooyah was granted an increase in letter size from 14 inches to 30 inches as well as an increase in area from 29.6 square feet to 43.8 square feet on the north elevation (facing W. Southlake Blvd.). Mooyah was also granted an increase in letter size from 18.5 inches to 20 inches on the west elevation (facing Davis Blvd.). May 17, 2011, Dunkin Donuts variance request was granted noting the following: applicant's agreement to bring the monument sign into conformance with current city regulations; reduce the logo height to be in equal proportion to the Dunkin Donuts lettering on the front, east and west side of the building; the lettering to be two 15" stacked with about two inches, similar to what was shown in the application; the cup would be reduced to match the lettering; the individual letters would include backlit channel lighting and remove the wording "coffee and more"; two drive- through signs totaling 4.63 square feet each in the locations that have been identified on the plan; elimination of window signs and awing signs; and noting that sign variances are conditional upon the monument sign being brought up to standard. August 7, 2012, a sign variance application was approved for Starbucks at 125 Davis Blvd. (Boston Market) without the monument sign component due to Davis Blvd. construction and right of way challenges. On October 2, 2012, Starbucks complied with the monument sign stipulations, however, they ultimately did not move into that location and it currently remains occupied by Boston Market. Case No. Attachment A MSP16-004 Page 1 SIGN BOARD: August 4, 2016; Approved to Table (5-0) until August 18, 2016. (Tabled at the applicant's request in order to make changes as discussed with the Sign Board) August 18, 2016; Approved (4-0) subject to the staff report dated August 12, 2016; noting that directional sign `J' be denied (the two attached drive- thru signs); to reduce and scale the rendering for directional sign `H'; and approving the 2-inch masonry frame on the small directional signs `H' and '1'. CITY COUNCIL: September 20, 2016; Approved to Table (6-0) to the October 4, 2016 City Council meeting. STAFF COMMENTS: The site plan and application exhibits are attached and/or hyper-linked to this report. City Council approval of the proposed plan does not eliminate the requirement for appropriate sign application submittals prior to installation of signs. Please contact Seantay Carpenter at 817-748-8215 or scarpentera-ci.southlake.tx.us for sign application processing and pre- install inspections. 8.4 DESIGN GUIDELINES- MASTER SIGN PLANS Commercial signage is an integral part of the urban design fabric of Southlake. It is absolutely necessary and shall be deemed as a tool that helps promote the health, safety and welfare of the general public by providing guidance to both the vehicular driver and pedestrian. Due to its visual prominence and effect on the overall design character of our city, signage as part of master sign plans must be considered on the broader scale of community rather than on an individual site basis. Signage is an integral part of the visual urban streetscape and shall not be designed to visually compete with its surroundings, but rather serve to build on the quality of the traveler's and pedestrian's experience. The basis for submitting a master sign plan application should not be to have larger signs or logos permitted by ordinance but should clearly be related to the sign design goals listed below: Design Goals 1) To develop organized hierarchies of signage design types that help identify the location and size standards for individual signs without infringing on the capability of creative design. 2) To establish design criteria that promote the overall visual quality of the streetscape environment for the general public while providing reasonable and improved standards for identification of individual properties. 3) To improve the overall visual cohesive appearance of the site through signage guidelines, with strong consideration that the visual streetscape. Case No. Attachment A MSP16-004 Page 2 4) To promote a "sense of place" for the City of Southlake while promoting creative design for individual developments. 5) To promote signage as an architectural complement rather than being visually and thematically disconnected. N:ICommunityDevelopmentlMEMOISignslConditional Sign PermitslMSP16-004 StarbuckslCity Council Zitem 9A.docx Case No. Attachment A MSP16-004 Page 3 Vicinity Map Starbucks Southlake Market Place U � a 00 1100 �v `4 0 n J J 2`q n71 O �6 1•�OO� 8 ryg� ❑ 4 _ z vryio tD ry 0 � R h r 2225 n g � 304 � A 5 1803 0 n � 0 N N O Y7 N C. c 1914 1910 1217 191% IQ" ,Uv u� 19D 1 0 4 ti E MSP16-004 S Master Sign Plan r 0 405 810 1.620 Feet Case No. Attachment B MSP16-004 Page 1