Item SB4 - DemonstrationDemonstration
1. With the back side of our space parallel to Carrol Avenue, we feel
we are missing a critical opportunity to advertise our location to
this busy road. We feel signage facing Carroll Ave. would greatly
increase our visibility and the public's awareness of our presence
in this location. Being a new concept to Texas, and choosing
Southlake as our first location, the success of this location is
critical to further growth throughout the state. This signage will
be a great benefit to help this particular location succeed.
2. As we are happy with our signage exposure on the front and side
elevations, these elevations do not directly face and are not
adequately exposed to the major right of ways this building has at
its disposal. With signage directly facing a major thoroughfare
such as Carrol Avenue, we feel this would give this location its best
opportunity at success.
3. This proposed signage is consistent with the intent of the sign
criteria in place for this property and surrounding properties.
4. The proposed signage for the rear elevation is calculated at the
same formula used for the front and side elevation signage. We
are asking for no more square footage allotment than what would
normally be allowed on these existing sign locations. It is our goal
to simply brand the rear elevation creating awareness on Carrol
Avenue, not to exceed or go over and beyond what the current
sign regulations would typically be for this elevation.
SV16-014 Page 1
Demonstration