Item 9CItem 9C
Utopia Food & Fitness
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SV16-012
Applicant: Utopia Food & Fitness
Request: Approval of sign variance to allow an attached building sign to exceed maximum allowed sign area.
Location: 2777 E Southlake Blvd,
Suite 130
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Aerial View
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Site Plan
This slide shows the location of the lease space for suite 130 which is approximately 1,812 square feet. The lease space width is approximately 25 ½ feet. Per Sign Ordinance No. 704,
as amended, a lease space width between 21 and 30 feet in width are allowed 1 square foot of sign area per 1 linear foot of lease space resulting in a maximum sign area of 25 ½ square
feet for Utopia. The lease space is approximately 190 feet from Southlake Blvd. which allows them up to 27 inches in letter height.
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Proposed Sign Options at Sign Board
When presented at the Sign Board, the applicant proposed two different size options; one at 80 square feet and the other at 100 square feet. The logo bubble feature is what adds approximately
50% to the area of the sign. The applicant also proposed the sign to be placed on the façade directly over the entrance door which is not within the middle 75% of the façade. The originally
proposed sign consisted of internally illuminated channel cut letters and logo; a brushed silver backer board; and, two individual internally lit pill-box cabinet tag lines.
27 inch
letter height allowed
25 ½ sq ft area allowed
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Request Details
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Sign Board
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Proposed Sign
Night Rendering
Here is the proposed sign after implementing the Sign Board’s recommendations.
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Proposed Sign shown as compliant
This rendering shows what the sign would look like at an allowable size. The total square footage as shown is approximately 25.5 square feet and the letter height is 13 inches.
27 inch
letter height allowed
25 ½ sq ft area allowed
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Adjacent Signage
Here are a few of the adjacent signs within the development. Duffs received a variance in 2013 allowing 42 inch letter height and 70.5 square feet in area. The remaining signs are compliant.
Total area allowed is determined by lease space width which allows some stores a larger sign. Letter height is determined by number of feet from right of way as well as the size of
the façade for sign placement.
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Questions?
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