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Item 9C 13 CITY OF SOUTHLAI<,,E Department of Planning & Development Services STAFF REPORT August 30, 2016 CASE NO: SV16-012 PROJECT: Sign Variance for Utopia Food & Fitness EXECUTIVE SUMMARY: Utopia Food & Fitness is requesting approval of a variance to Sign Ordinance No. 704, as amended, to allow an attached building sign that exceeds maximum allowed area. The sign/building is located at 2777 E. Southlake Blvd., Suite 130, Southlake, Texas. REQUEST DETAILS: The subject lease space is located in Cornerstone Plaza in between Latin Fusion and Vein Clinics. The lease space width is approximately 25 '/2 feet. Per Sign Ordinance No. 704, as amended, a lease space width between 21 and 30 feet in width are allowed 1 square foot of sign area per 1 linear foot of lease space resulting in a maximum sign area of 25 '/2 square feet for Utopia. The lease space is approximately 190 feet from Southlake Blvd. which allows them up to 27 inches in letter height. When presented at the Sign Board, the applicant proposed two different size options; one at 80 square feet and the other at 100 square feet. The applicant also proposed the sign to be placed on the fagade directly over the entrance door which is not within the middle 75% of the fagade. The originally proposed sign consisted of internally illuminated channel cut letters and logo; a brushed silver backer board; and, two individual internally lit pill-box cabinet tag lines. The following details the motion and the applicant's response: Sign Board Recommendation Applicant's Response The applicant has removed the 100 square Granted the 80 square foot sign option foot sign option and is proposing the 80 square foot sign. The applicant has relocated the proposed Denied the placement variance sign to fit into the required middle 75% of the fagade. The applicant has modified some of the Noting the applicant's willingness to components of their sign by removing the look at options to meet potential brushed silver backer board and replacing ordinance changes the pill-box cabinet tag lines with internally illuminated channel cut letters Case No. SV16-012 The revised variance requested is as follows: Sign Regulation Permitted Proposed Attached Building 25 'h sq ft 80 sq ft Sign Maximum Area ACTION NEEDED: Consider approval of sign variance request ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to Presentation Link to Sign Package STAFF CONTACT: Dennis Killough (817)748-8072 Lorrie Fletcher (817)748-8069 Case No. SV16-012 BACKGROUND INFORMATION OWNER: Utopia Southlake, LLC PROPERTY SITUATION: 2777 E. Southlake Blvd., Suite 130 LEGAL DESCRIPTION: Lot 3, Block 1, Cornerstone Plaza CURRENT ZONING: "S-P-2" Generalized Site Plan District HISTORY: The following sign variances have been approved in Cornerstone Plaza: SP03-084— Southwest Signs variance to allow sign height and area exceed the maximum permitted and to allow sign text and/or logos less than 6 inches from the outer edge of the sign. Staff report dated 11-26- 03; no approval date recorded. SP04-065— Sleep Experts variance to allow a letter height greater than permitted under the Sign Ordinance No. 407-A. Council approved 4-20- 04 on consent. SP04-068 — Cheeburger Cheeburger variance to allow a letter height greater than permitted under the Sign Ordinance No. 407-A. Council approved 4-20-04 on consent. SP04-127— Roly Poly Sandwiches variance to allow a letter height and sign area greater than permitted under the Sign Ordinance No. 704-B. Council approved 7-13-04. SP05-218 — Dinners Ready variance to the Sign Ordinance No. 704-B requirements for maximum letter height, maximum area and sign placement for attached signs. Council approved on consent 9-6-05 with a maximum letter height of 24-inches and allowing the sign to be centered within the lease space. SP05-384— Shoe Pavilion variance to the Sign Ordinance No. 704-B requirements for letter/logo height for attached signs. Council approved 2-7-06 with an overall reduction in size of 15%. SP06-284— Sport Ryder Rentals variance from the Sign Ordinance No. 704-B regulations for number of attached signs, letter/logo height, and maximum area for attached signs. Withdrawn by applicant. SP06-481 — San Francisco Oven variance to the Sign Ordinance No. 704-B with regards to both maximum and minimum letter/logo height, sign width, and sign area for attached signs. Council approved 12-5-06 with conditions. SP07-182 - Variance from the Sign Ordinance No. 704-C regulations for maximum total height, maximum sign face height, and setback requirements for monument signs. Council approved 8-7-07 with conditions. Case No. Attachment A SV16-012 Page 1 SP07-231 — Christina's variance from the maximum letter height and maximum sign area permitted under the Sign Ordinance No. 704-C. Council approved 8-7-07 allowing 30" letter"C" and removing "Fine Mexican Restaurant." SP07-320 — Christina's variance from the maximum number of attached signs permitted under Sign Ordinance No. 704-C to allow two awning signs in addition to two existing signs. Council approved 4-2 on 12-4-07. SV09-013— Big Inc. variance for larger sign than permitted. Council approved 7-21-09. SV13-001 — Duff's Famous Wings variance from the maximum letter height and sign area permitted under Sign Ordinance No. 704-F to allow 42 inch letter height and 70 '/2 sq ft in area. Council approved 7-0 on 2- 19-13. SIGN BOARD: August 18, 2016; Approved (4-0), subject to the staff report dated August 12, 2016; granting the 80 square foot sign option; denying the placement variance; and, noting the applicant's willingness to look at options to meet potential ordinance changes. STAFF COMMENTS: The sign application exhibits are linked to this report. Variance Criteria: a. Variance Authorized. The City Council may authorize variances to any restriction set forth in this ordinance, including but not limited to the number, type, area, height, or setback of signs, or any other aspect involved in the sign permitting process. b. Approval Standards. In granting any variance, City Council shall consider the following criteria: (i) Special conditions exist which are peculiar to the land, structure or building involved and are not applicable to other lands, buildings or structures in the same zone. The City may attach such conditions to granting all or a portion of any variance necessary to achieve the purpose of this ordinance, and; (ii) The strict interpretation of the provisions of the ordinance would deprive the applicant of rights commonly enjoyed by other properties in the same zone under the terms of the ordinance, and; (iii) The special conditions and circumstances do not result from the actions of the applicant and such conditions and circumstances do not merely constitute pecuniary hardship or inconveniences, and; (iv) Granting the variance will meet the objectives of the ordinance and not be injurious to the adjoining property owners or otherwise detrimental to the public welfare, and; (v) The request will be the minimum variance necessary to alleviate the special hardship or practical difficulties faced by the applicant in meeting the requirements of this ordinance; and; (vi) Granting of the variance will be in harmony with the spirit and purpose of this sign ordinance. (vii) Granting of a variance shall be specific to the subject sign(s). Any modification of the signage approved by the variance or the installation of new or replacement signage that does not meet the specific requirements of the City Council variance approval is prohibited and will be deemed non-compliant. C. Application Process. Any request for a variance shall be made to the Administrative Official and be accompanied by a completed application and a non-refundable filing fee in the amount specified in the current fee schedule adopted by City Council. The sign variance will be Case No. Attachment A SV16-012 Page 1 considered by the City Council following a recommendation by the Sign Board. The Sign Board's recommendation will be forwarded to the City Council for their consideration. Case No. Attachment A SV16-012 Page 1 Vicinity Map 2777 E. Southlake Blvd. Utopia Food & Fitness z z -- �40 iso 40 2�p4 "6¢s �tso !627 L1.12717 D 2717 2727 2801 2821 L1.1 2905 Z N apo ' 2855 'r S Q� �r 0 s 286o 2870 _ ,hh SV16-012 .7 Sign Variance y r'� 0 300 -00 1,200 Feet Case No. Attachment B SV16-012 Page 1