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Item 9A CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT August 30, 2016 CASE NO: MSP16-006 PROJECT: Master Sign Plan for Methodist Southlake Hospital EXECUTIVE SUMMARY: On behalf of Methodist Southlake Hospital, ASI Signage Innovations, is requesting approval of a Master Sign Plan for the rebranding of the new Methodist Southlake Hospital located at 335 East State Highway 114. REQUEST: The proposed Master Sign Plan includes sign regulations for attached signs on the north elevation of the main hospital building, north elevation of the parking garage, dimensional letters for the outpatient discharge and parking garage, five directional signs throughout the site, and a revised entry monument sign. The original building address numerals and the emergency and ambulance signs on the hospital building will remain the same on the buildings and the entry monument sign. The existing medical office building signage will remain as is and will not be included with this master sign plan request. The original Forest Park Medical Center approved master sign plan and master sign plan amendment (MSP13-002 and MSP16-004) are shown in the Plans and Support Information. A summary of the requested signs and comparison with the current Sign Ordinance 704-H are as follows: Summary of Requested Signs Sign Brief Description Current 704-H Regulations Monument Sign Location 1 0 Maximum height allowed Entry ManumenI ID-Lotatiou oO is 12 feet • Maximum height of sign face is 10 feet • Maximum sign face area is 80 square feet(per side) Aft Maximum number of O —r — panels is 8 �lettiodis • Existing 5-feet high by±49-feet Setbacks are 15 feet �r wide masonry wall from north property line 3'-8" height by 16'-8"wide=57 sf and 10 feet from east area proposed single-sided sign property line • Back lit letter illumination 6 inch masonry frame - = required • Existing compliant address 8 inch address numerals numbers are located on the sign required 1 Sign Brief Description Current 704-H Regulations Directional Signs-Location 2, 3, 7, 8&9 Amami- 4 Nixlkl IwMM PS ����- • Total of 5 signs • Maximum sign area-52" 0 Maximum 3 foot height high by 56"wide= 18.5 sf Sign is painted fabricated 4 sf per sign face: 8 sf for __..,. • aluminum with vinyl graphics2 sided sign face • Maximum sign structure of 10 sf • Two signs allowed per site • A minimum of 6 inches of IMd�-YewR masonry sign structure or material matching the building must completely —_ -_ surround sign face if the sign is visible from the street right-of-way. If not visible from the right-of- way, a minimum of 6 inches of sign structure must completely surround sign face. i � 2 Sign Brief Description Current 704-H Regulations North Elevation -Sign Location 4 Budding Lepsis-t—i-on 0: Methodist All upper story signage =. '�. requires City Council soutll►AIu43RlTAL approval of a master sign plan Maximum sign area Meth dist x '- 1 � �,� allowed is 280 sf for the front facade _"_ __ _ _ 't • Maximum allowable letter Newlogo=bBsg height is 42" • North elevation faces S.H. 114 . Double stack text allowed - - • Maximum area is 4'-2" high by if area and letter height j '1 # 16'-4'/2'wide=68 sf �� comply • Maximum letter height=2'-1 1/8" . Placement must be in ME RN BE ME (25.1 inches) middle 75%of the fagade • Double row text-3 words M. ` • Center justified placement on facade North Elevation Parking Garage-Sign Location 6 Building Lellen-lccaUn 06 Me�hodis All upper story signage SOUTHLAKE HOSPITAL- " . requires City Council approval of a master sign plan =M,V, W et-1150ist �_ y Maximum sign area LAKE HOSPITAL I allowed is 190 square feet r - - - -~~- • Maximum allowable letter Newlogo=223 sq' . North elevation faces SH 114. height is 42" • • Double stack text allowed Maximum area is 7'-5 1/8" by 30'- 2'/4' =223 square feet if area and letter height • Maximum letter height=4'-0" comply and 1' 11/16" • Placement must be in . ` • Maximum logo: 7'-5 1/8" by 7'-5 middle 75%of the facade _ 1/8"=43.2 sf • Limited to two row text-3 words • Left justified placement East Elevation-Sign Location 10 and 11 {, Placement must be in middle 75%of the facade Outpatient Discharge — • Maximum sign area of 100 sf Maximum letter height- - _ 12-inches t — - - Each lease or tenant ";� "°" • Elevations face internally space shall be permitted Parking Garage • Maximum area for parking only one attached „- garage is 8" high by 6-8'/2'wide building sign per street Outpatient Discharge Maximum 5.7 sf front with a maximum of • Maximum area for the outpatient two signs per sign is 8" high by 9'-4'/4"wide= tenant/lease space. 6.2 sf • Maximum letter height=8-inches • Limited to single row text • Center justified placement 3 A summary of the requested signs, the comparison with the Sign Ordinance 704, as amended, and Forest Park Medical Center approved master sign plan are as follows: Comparison of the Master Sign Plan Signs for Forest Park Medical Center (MSP13-002 & MSP13- 004), Methodist Southlake Hospital, and Sign Ordinance 704- H Methodist Southlake Forest Park Medical Methodist Southlake Hospital Brief Center MSP13-002&MSP13- Current 70a-H Hospital Sign Description 004 Regulations Monument Sign Location 1 • Maximum height -y ID-lomOm 01 allowed is 12 feet ''::�iu���rraa� • Maximum height of sign face is 10 feet { x • Maximum sign face -..aD.�..o area is 80 square feet OMet odis • Existing 5-feet high by± o Logo 40 inches in height/2 (per side) 49-feet wide masonry feet wide • Maximum number of wall • Maximum letter height 18.65 panels is 8 ® ' 3'-8" height by 16'-8" inches • Setbacks are 15 feet wide=57 sf area • Text span 17 feet 4 inches from north property line proposed single-sided . Fabricated aluminum and 10 feet from east sign cabinets with LED illuminated property line • Back lit letter illumination logo &letters, mounted to • 6 inch masonry frame • Existing compliant curved wall at fountain. required address numbers are Natural brush finish and will • 8 inch address located on the sign illuminate white at night& numerals required include 8 inch address numerals 4 Methodist Southlake Forest Park Medical Methodist Southlake Hospital Brief Center MSP13-002&MSP13- Current 704-H Hospital Sign Regulations Description 004 Directional Signs- Location 2, 3, 7, 8 &9 4,EXIT to Frontagel Hwy.114 OForest Park Pavilion • Aluminum double-sided _ - directional sign • 10 sf(38" h x 31"w) „„,�„,,,„p, • Total of 5 signs • Sign is shown in gray • Maximum 3 foot height • Maximum sign area- • Text and arrows are high . 4 sf per sign face: 8 sf „r 52” high by 56'wide performance matte black for 2 sided sign face 18.5 sf vinyl, with emergency text in Maximum sign structure • Sign is painted white on red when required of 10 sf fabricated aluminum • Topper brushed aluminum Two signs allowed per with vinyl graphics with blue vinyl logo site - • 3 signs • A minimum of 6 inches of masonry sign structure or material _® matching the building - must completely _ surround sign face if the sign is visible from the street right-of-way. := If not visible from the right-of-way, a minimum of 6 inches of sign structure must completely surround sign face. 5 Methodist Southlake Forest Park Medical Methodist Southlake Hospital Brief Center MSP13-002&MSP13- Current 704-H Hospital Sign Regulations Description 004 North Elevation - Sign Location 4 % foresf�iar(�meaicalcenfer sauftilake . All upper story signage .. _ � requires City Council OMeihodisty 1 approval of a master sign plan SOOTXLANL XOPITAI • Maximum sign area 1 --„__. °__� • Logo approximately 3 allowed is 280 sf for the ®Met + dlSt North elevation faces feet in height 2'/2 feet wide front facade • Letter height maximum 23.21 0 Maximum allowable S.H. 114 inches letter height is 42” New logo=68sq • Maximum area is 4'-2" . Texts an approximately 17 . 9 high by 16'-4'/2"wide= p pp Y Double stack text 68 sf feet, 9 inches allowed if area and t • Maximum letter height-_ • Face lit/aluminum letter height comply 0I H 11 2'/2 feet(30 inches) • North Elevation (partial)for 0 Placement must be in • Double row text-3 Main Hospital Building-1 Sign middle 75%of the fapade words ■ • Center justified placement on facade North Elevation Parking MSP13-004 only: Garage-Sign Location 6 a d,9Le,e,.Laal,a o< `1 ®breseparkmedica�Qenfer lal� Me�hodis -� North soufh .r SOUTHLAKE H09PI7AL-- ` All upper story signage OMetho+ ist --_ � 004,011*0.1 IN requires City Council ,-� approval of a master • North elevation faces SH East sign plan Hew sego=zz3,q 0 Maximum sign area 114. allowed is 190 square • Maximum area is 7'-5 feet 1/8" by 30'-2'/4' =223 0 Maximum allowable ON M square feet ,.. : letter height is 42" • Maximum letter height= ;_; ^ ��-• '���� • • • 4'-0" and 1' 11/16" *• • Double stack text allowed if area and • Maximum logo: 7'-5 1/8" Signage for the pangL�rkiletter height comply • Limited tto by w 43.2 sfo row text- garage • Placement must be in Limited two • Letter height approximately middle 75%of the 3 words 33 inches facade • Left justified placement Logo height 60 inches • Fabricated aluminum illuminated channel letters and logo • Left justified and center placement Several signs in the Forest Park Medical Center Master Sign Plan under MSP13-002 were not requested in the proposed Methodist Southlake Hospital: • The existing Emergency and Ambulance building signs on the east hospital fagade will remain. • An approved Emergency monument sign along the SH114 access road east entry driveway was not installed by the Forest Park Medical Center. 6 ACTION NEEDED: Consider approval of a Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Plans and Support Information Pages 1-5 Existing Master Sign Plan (Forest Park Medical Center) Pages 6-11 Proposed Master Sign Plan for Methodist Southlake Hospital Pages 12-14 Photographs STAFF CONTACT: Ken Baker 817-748-8067 Patty Moos 817-748-8269 7 BACKGROUND INFORMATION OWNER: Methodist Southlake Hospital APPLICANT: ASI Signage Innovations PROPERTY SITUATION: The property is located at 335 E. State Highway 114 LEGAL DESCRIPTION: Lots 1 — 5, Block 1, Southlake Medical District HISTORY: March 5, 2013; City Council approved the Master Sign Plan as presented to include the revised Emergency Monument sign that was distributed during the meeting. (MSP13-002) April 16, 2013; City Council approved on the consent agenda the amendment to the Master Sign Plan for the attached signs for the parking garage. June 2, 2015; City Council approved a sign amendment to the Forest Park Medical site for the Medical Office Building subject to the following with a list of stipulations applied to Building `1' and all other medical office buildings built on this campus; the east and west elevations will be limited to the "Southlake Medical" signs as represented on the renderings as well as the building identification number; the north elevation will be allowed a `tenant one' sign, however, the specific sign(s) shall be required to come back for Council approval; the `tenant three' sign for Clinic 21 is approved for Building `1' with the same letter type, color and illumination as the "Southlake Medical" signs on the east and west elevations; and no other proposed tenant signage is approved. SIGN BOARD: August 18, 2016; Approved (4-0) subject to the staff report dated August 12, 2016. STAFF COMMENTS: Additional sign details are found in the Plans and Support Information. Case No. Attachment A MSP16-006 Page 1 Vicinity Map Methodist Southlake Hospital 1 307 1516 1528 ,;p w 5601 304 305 1512 1525 o a o w � 750 1521 g w � w 0 790 '�' 03 1517 w m S� `272 ~ 1g0q flNCT°po rSos N �j s N n J�N�oN� �� 9r3 9rT 9EEr 921 925 S79 Sh, 4j0 3g5 77,1 480 SSS `SOS 6yS 381 201 211 221 231 303 r 411 0 555 651 1050 J a W 0 0 1048 Q 1047 06 04 0 1046 0-1045 ti � � a o 1044 Lu 1043 N O w E MSP16-006 5 Master Sign Plan 0 200 400 800 Feet J 1 Case No. Attachment B MSP16-006 Page 1