Item 9A CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
August 30, 2016
CASE NO: MSP16-006
PROJECT: Master Sign Plan for Methodist Southlake Hospital
EXECUTIVE
SUMMARY: On behalf of Methodist Southlake Hospital, ASI Signage Innovations, is requesting
approval of a Master Sign Plan for the rebranding of the new Methodist Southlake
Hospital located at 335 East State Highway 114.
REQUEST: The proposed Master Sign Plan includes sign regulations for attached signs on the
north elevation of the main hospital building, north elevation of the parking garage,
dimensional letters for the outpatient discharge and parking garage, five directional
signs throughout the site, and a revised entry monument sign. The original building
address numerals and the emergency and ambulance signs on the hospital
building will remain the same on the buildings and the entry monument sign. The
existing medical office building signage will remain as is and will not be included
with this master sign plan request. The original Forest Park Medical Center
approved master sign plan and master sign plan amendment (MSP13-002 and
MSP16-004) are shown in the Plans and Support Information.
A summary of the requested signs and comparison with the current Sign
Ordinance 704-H are as follows:
Summary of Requested Signs
Sign Brief Description Current 704-H
Regulations
Monument Sign Location 1 0 Maximum height allowed
Entry ManumenI ID-Lotatiou oO is 12 feet
• Maximum height of sign
face is 10 feet
• Maximum sign face area
is 80 square feet(per
side)
Aft
Maximum number of
O —r — panels is 8
�lettiodis
• Existing 5-feet high by±49-feet Setbacks are 15 feet
�r wide masonry wall from north property line
3'-8" height by 16'-8"wide=57 sf and 10 feet from east
area proposed single-sided sign
property line
• Back lit letter illumination 6 inch masonry frame
- = required
• Existing compliant address 8 inch address numerals
numbers are located on the sign required
1
Sign Brief Description Current 704-H
Regulations
Directional Signs-Location 2, 3, 7, 8&9
Amami-
4
Nixlkl IwMM PS
����- • Total of 5 signs
• Maximum sign area-52" 0 Maximum 3 foot height
high by 56"wide= 18.5 sf
Sign is painted fabricated 4 sf per sign face: 8 sf for
__..,. •
aluminum with vinyl graphics2 sided sign face
• Maximum sign structure
of 10 sf
• Two signs allowed per
site
• A minimum of 6 inches of
IMd�-YewR
masonry sign structure or
material matching the
building must completely
—_ -_ surround sign face if the
sign is visible from the
street right-of-way. If not
visible from the right-of-
way, a minimum of 6
inches of sign structure
must completely
surround sign face.
i �
2
Sign Brief Description Current 704-H
Regulations
North Elevation -Sign Location 4
Budding Lepsis-t—i-on 0:
Methodist All upper story signage
=. '�. requires City Council
soutll►AIu43RlTAL approval of a master sign
plan
Maximum sign area
Meth dist x '-
1 � �,� allowed is 280 sf for the
front facade
_"_ __ _ _ 't • Maximum allowable letter
Newlogo=bBsg height is 42"
• North elevation faces S.H. 114 . Double stack text allowed
- - • Maximum area is 4'-2" high by if area and letter height
j '1 # 16'-4'/2'wide=68 sf
�� comply
• Maximum letter height=2'-1 1/8" . Placement must be in
ME RN BE ME (25.1 inches) middle 75%of the fagade
• Double row text-3 words
M.
` • Center justified placement on
facade
North Elevation Parking Garage-Sign Location 6
Building Lellen-lccaUn 06
Me�hodis All upper story signage
SOUTHLAKE HOSPITAL- " . requires City Council
approval of a master sign
plan
=M,V, W
et-1150ist �_ y Maximum sign area
LAKE HOSPITAL I allowed is 190 square
feet
r - - - -~~- • Maximum allowable letter
Newlogo=223 sq' . North elevation faces SH 114. height is 42"
• • Double stack text allowed
Maximum area is 7'-5 1/8" by 30'-
2'/4' =223 square feet if area and letter height
• Maximum letter height=4'-0" comply
and 1' 11/16" • Placement must be in
. ` • Maximum logo: 7'-5 1/8" by 7'-5 middle 75%of the facade
_
1/8"=43.2 sf
• Limited to two row text-3 words
• Left justified placement
East Elevation-Sign Location 10 and 11
{, Placement must be in
middle 75%of the facade
Outpatient Discharge
— • Maximum sign area of
100 sf
Maximum letter height-
- _ 12-inches
t — - - Each lease or tenant
";� "°" • Elevations face internally space shall be permitted
Parking Garage • Maximum area for parking only one attached
„- garage is 8" high by 6-8'/2'wide building sign per street
Outpatient Discharge Maximum
5.7 sf front with a maximum of
• Maximum area for the outpatient two signs per
sign is 8" high by 9'-4'/4"wide= tenant/lease space.
6.2 sf
• Maximum letter height=8-inches
• Limited to single row text
• Center justified placement
3
A summary of the requested signs, the comparison with the Sign Ordinance 704,
as amended, and Forest Park Medical Center approved master sign plan are as
follows:
Comparison of the Master Sign Plan Signs for Forest Park Medical Center (MSP13-002 & MSP13-
004), Methodist Southlake Hospital, and Sign Ordinance 704- H
Methodist Southlake Forest Park Medical
Methodist Southlake Hospital Brief Center MSP13-002&MSP13- Current 70a-H
Hospital Sign Description 004 Regulations
Monument Sign Location 1
• Maximum height
-y ID-lomOm 01
allowed is 12 feet
''::�iu���rraa� • Maximum height of sign
face is 10 feet
{ x • Maximum sign face
-..aD.�..o area is 80 square feet
OMet odis • Existing 5-feet high by± o Logo 40 inches in height/2 (per side)
49-feet wide masonry feet wide • Maximum number of
wall • Maximum letter height 18.65 panels is 8
® ' 3'-8" height by 16'-8" inches • Setbacks are 15 feet
wide=57 sf area • Text span 17 feet 4 inches from north property line
proposed single-sided . Fabricated aluminum and 10 feet from east
sign cabinets with LED illuminated property line
• Back lit letter illumination logo &letters, mounted to • 6 inch masonry frame
• Existing compliant curved wall at fountain. required
address numbers are Natural brush finish and will • 8 inch address
located on the sign illuminate white at night& numerals required
include 8 inch address
numerals
4
Methodist Southlake Forest Park Medical
Methodist Southlake Hospital Brief Center MSP13-002&MSP13- Current 704-H
Hospital Sign Regulations
Description 004
Directional Signs- Location
2, 3, 7, 8 &9
4,EXIT to Frontagel
Hwy.114
OForest Park Pavilion
• Aluminum double-sided
_ - directional sign
• 10 sf(38" h x 31"w)
„„,�„,,,„p, • Total of 5 signs • Sign is shown in gray • Maximum 3 foot height
• Maximum sign area- • Text and arrows are high . 4 sf per sign face: 8 sf
„r 52” high by 56'wide performance matte black for 2 sided sign face
18.5 sf vinyl, with emergency text in Maximum sign structure
• Sign is painted white on red when required of 10 sf
fabricated aluminum • Topper brushed aluminum Two signs allowed per
with vinyl graphics with blue vinyl logo
site
- • 3 signs • A minimum of 6 inches
of masonry sign
structure or material
_® matching the building
- must completely
_ surround sign face if
the sign is visible from
the street right-of-way.
:= If not visible from the
right-of-way, a
minimum of 6 inches of
sign structure must
completely surround
sign face.
5
Methodist Southlake Forest Park Medical
Methodist Southlake Hospital Brief Center MSP13-002&MSP13- Current 704-H
Hospital Sign Regulations
Description 004
North Elevation - Sign
Location 4 % foresf�iar(�meaicalcenfer
sauftilake . All upper story signage
.. _ � requires City Council
OMeihodisty
1 approval of a master
sign plan
SOOTXLANL XOPITAI • Maximum sign area
1
--„__. °__� • Logo approximately 3 allowed is 280 sf for the
®Met + dlSt North elevation faces feet in height 2'/2 feet wide front facade
• Letter height maximum 23.21 0 Maximum allowable
S.H. 114 inches letter height is 42”
New logo=68sq • Maximum area is 4'-2" . Texts an approximately 17 . 9
high by 16'-4'/2"wide= p pp Y Double stack text
68 sf feet, 9 inches allowed if area and
t • Maximum letter height-_ • Face lit/aluminum letter height comply
0I H 11 2'/2 feet(30 inches) • North Elevation (partial)for 0 Placement must be in
• Double row text-3 Main Hospital Building-1 Sign middle 75%of the
fapade
words
■ • Center justified
placement on facade
North Elevation Parking MSP13-004 only:
Garage-Sign Location 6
a d,9Le,e,.Laal,a o< `1 ®breseparkmedica�Qenfer
lal�
Me�hodis -� North soufh
.r SOUTHLAKE H09PI7AL--
` All upper story signage
OMetho+ ist --_
�
004,011*0.1 IN requires City Council
,-� approval of a master
• North elevation faces SH East
sign plan
Hew sego=zz3,q 0 Maximum sign area
114. allowed is 190 square
• Maximum area is 7'-5 feet
1/8" by 30'-2'/4' =223 0 Maximum allowable
ON M square feet ,.. : letter height is 42"
• Maximum letter height= ;_; ^ ��-• '����
• • • 4'-0" and 1' 11/16" *• • Double stack text
allowed if area and
• Maximum logo: 7'-5 1/8" Signage for the pangL�rkiletter height comply
• Limited tto
by w 43.2 sfo row text- garage • Placement must be in
Limited two • Letter height approximately middle 75%of the
3 words 33 inches facade
• Left justified placement Logo height 60 inches
• Fabricated aluminum
illuminated channel letters
and logo
• Left justified and center
placement
Several signs in the Forest Park Medical Center Master Sign Plan under MSP13-002 were not
requested in the proposed Methodist Southlake Hospital:
• The existing Emergency and Ambulance building signs on the east hospital fagade will
remain.
• An approved Emergency monument sign along the SH114 access road east entry
driveway was not installed by the Forest Park Medical Center.
6
ACTION NEEDED: Consider approval of a Master Sign Plan
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to PowerPoint Presentation
Link to Plans and Support Information
Pages 1-5 Existing Master Sign Plan (Forest Park Medical Center)
Pages 6-11 Proposed Master Sign Plan for Methodist Southlake Hospital
Pages 12-14 Photographs
STAFF CONTACT: Ken Baker 817-748-8067
Patty Moos 817-748-8269
7
BACKGROUND INFORMATION
OWNER: Methodist Southlake Hospital
APPLICANT: ASI Signage Innovations
PROPERTY SITUATION: The property is located at 335 E. State Highway 114
LEGAL DESCRIPTION: Lots 1 — 5, Block 1, Southlake Medical District
HISTORY: March 5, 2013; City Council approved the Master Sign Plan as
presented to include the revised Emergency Monument sign that
was distributed during the meeting. (MSP13-002)
April 16, 2013; City Council approved on the consent agenda the
amendment to the Master Sign Plan for the attached signs for the
parking garage.
June 2, 2015; City Council approved a sign amendment to the
Forest Park Medical site for the Medical Office Building subject to
the following with a list of stipulations applied to Building `1' and all
other medical office buildings built on this campus; the east and
west elevations will be limited to the "Southlake Medical" signs as
represented on the renderings as well as the building identification
number; the north elevation will be allowed a `tenant one' sign,
however, the specific sign(s) shall be required to come back for
Council approval; the `tenant three' sign for Clinic 21 is approved for
Building `1' with the same letter type, color and illumination as the
"Southlake Medical" signs on the east and west elevations; and no
other proposed tenant signage is approved.
SIGN BOARD: August 18, 2016; Approved (4-0) subject to the staff report dated
August 12, 2016.
STAFF COMMENTS: Additional sign details are found in the Plans and Support
Information.
Case No. Attachment A
MSP16-006 Page 1
Vicinity Map
Methodist Southlake Hospital
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SSS
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6yS
381 201 211 221 231 303 r 411 0 555 651
1050 J a
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0 0 1048 Q 1047
06 04 0 1046 0-1045
ti � � a
o 1044 Lu 1043
N O
w E MSP16-006
5 Master Sign Plan
0 200 400 800
Feet
J 1
Case No. Attachment B
MSP16-006 Page 1