SB Item 8 - SV16-013 NarrativeKing Pacific Amalgamated, LLC (d.b.a. The Pretty Kitty)
1161 East Southlake Boulevard, Suite 270 Southlake, TX 76092
July 18, 2016
Planning & Development - Committee
1400 Main Street
Southlake, TX 76092
RE: The Pretty Kitty - Sign Variance
Dear Committee,
In addition to our official application, detailed rendering, and letter of endorsement from our
landlord, I would like to present the following information to provide a little more color on our
signage and rationale:
1.Our signage contains only two letters that are above the stated regulations of 18 inches,
each of which are only 4 3/4 inches above this regulation.
2.Our sign will hang from a height of 20+ feet, in cursive, and if our "P" and "K" were 18
inches, the proportionate sizing of the remainder of our letters would be 12 inches,
making our sign, in cursive, difficult to read. 85% of our customers find us via walk-
by/drive-by.
3.The existing signs throughout the center that have received variances for letters above 18
inches height all look proportional and tasteful and ours would be the same.
4.The Juice Bar, our neighbor to our left, has a 24 inch 'J' in their sign, 1 1/4 inches larger than
our two letters at 22 3/4 inches, and they have frontage of 14 feet while we have frontage
of over 24 ft.
5.Our store is relatively isolated meaning these two letters that are 4 3/4 inches over 18
inches will have no "overcrowding" impact on our row. We have 18 feet separating us
from Mod Market entrance to our right, and to our left we have riser room which is 14
feet of frontage that separates us from Juice Bar.
We opened for business on Memorial Day and our sign was fabricated long ago and is in storage
waiting to be installed. We have built a beautiful store in your town and your understanding in
this matter would be greatly appreciated!
Respectfully,
Daniel W. Pike
The Pretty Kitty
cc: H. Viener
D. Haslam - Excel Trust
P. Bennett - Excel Trust