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SB Item 5 - MSP16-006 Methodist HospitalCITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT August 12, 2016 CASE NO: MSP16-006 PROJECT: Master Sian Plan for Harris Methodist Medical Center EXECUTIVE SUMMARY: On behalf of Methodist Southlake Hospital, ASI Signage Innovations, is requesting approval of a Master Sign Plan for the rebranding of the new Methodist Southlake Hospital located at 335 East State Highway 114. REQUEST: The proposed Master Sign Plan includes sign regulations for attached signs on the north elevation of the main hospital building, north elevation of the parking garage, dimensional letters for the outpatient discharge and parking garage, five directional signs throughout the site, and a revised entry monument sign. The original building address numerals and the emergency and ambulance signs on the hospital building will remain the same on the buildings and the entry monument sign. The existing medical office building signage will remain as is and will not be included with this master sign plan request. The original Forest Park Medical Center approved master sign plan and master sign plan amendment (MSP13-002 and MSP16-004) are shown in the Plans and Support Information. A summary of the requested signs and comparison with the current Sign Ordinance 704-H are as follows: Summary of Requested Signs Sign Brief Description Current 704-H Regulations Monument Sign Location 1 Maximum height allowed intry Monumenl 10-laatiou 07 © is 12 feet Maximum height of sign face is 10 feet --I Maximum sign face area tOdIStJ is 80 square feet (per SOUTSLAKEMCSWt,AG - '� side) - _ ! Maximum number of panels is 8 Setbacks are 15 feet Existing 5-feet high by ± 49-feet from north property line wide masonry wall and 10 feet from east T-8" height by 16'-8" wide= 57 sf property line area proposed single -sided sign 6 inch masonry frame Back lit letter illumination required Existing compliant address 8 inch address numerals numbers are located on the sign required Case No. MSP16-006 Sign Brief Description Current 704-H Regulations Directional Signs- Location 2, 3, 7, 8 & 9 Total of 5 signs ® Maximum sign area- 52" high by 56" wide = 18.5 sf Sign is painted fabricated Maximum 3 foot height 4 sf per sign face: 8 sf for aluminum with vinyl graphics 2 sided sign face Maximum sign structure of10sf Two signs allowed per A— site A minimum of 6 inches of masonry sign structure or material matching the building must completely —•- •- -- •- surround sign face if the - -- sign is visible from the _ street right-of-way. If not r visible from the right-of- way, a minimum of 6 inches of sign structure must completely surround sign face. -E Case No. MSP16-006 Sign Brief Description Current 704-H Regulations North Elevation - Sign Location 4 Building LeMm- IGOI =Oi All upper story signage ()Methodist r requires City Council SOULHLAKI HOSPITAL approval of a master sign ,� M�th@�igtr _ plan Maximum sign area allowed is 280 sf for the front facade --- = Maximum allowable letter Io9o-6Bsq, — height is 42" _ North elevation faces S.H. 114 Double stack text allowed S '/2Maximum area is 4'-2" high by if area and letter height e` 16'-4" wide = 68 sf comply �.0 So No I Maximum letter height = 2'-1 1/8" Placement must be in SAW (25.1 inches) middle 75% of the facade Double row text - 3 words Center justified placement on facade North Elevation Parking Garage - Sign Location 6 Building Lelli- Ucavan O6 4__J 1 A leh0l All upper story signage SOUTHLAKE HOSPITAL?— { requires City Council - approval of a master sign plan Maximum Ifs �1rMet Q[�$t sign area allowed is 190 square feet - "-- ------ - - — Maximum allowable letter = 223 sq' New logo North elevation faces SH 114. height is 42" Maximum area is 7'-5 1/8" by 30'- Double stack text allowed 2'/4" = 223 square feet if area and letter height Maximum letter height = 4'-0" comply and 1' 11/16" Placement must be in Maximum logo: 7'-5 1/8" by 7'-5 middle 75% of the facade 1 /8"= 43.2 sf Limited to two row text - 3 words Left justified placement East Elevation - Sign Location 10 and 11 ., Placement must be in ` middle 75% of the facade oinareni oa:,narae 4 Maximum sign area of 100 sf Maximum letter height- __ = 12-inches - - - Each lease or tenant Elevations face internally space shall be permitted CParking Garage Maximum area for parking only one attached garage is 8" high by 6-8'/2" wide building sign per street EOutpatient Discharge = 5.7 sf front with a maximum of —� Maximum area for parking two signs per garage is 8" high by 9'-4 d/4 " wide tenant/lease space. = 6.2 sf Maximum letter height = 8-inches Limited to single row text Center justified placement Case No. MSP16-006 A summary of the requested signs, the comparison with the Sign Ordinance 704, as amended, and Forest Park Medical Center approved master sign plan are as follows: Comparison of the Master Sign Plan Signs for Forest Park Medical Center (MSP13-002 & MSP13- 004), Methodist Southlake Hospital, and Sign Ordinance 704- H Methodist Southlake Sign Methodist Southlake Brief Description Forest Park Medical Center MSP03- 02 & MSP13- Current 704-H Regulations Monument Sign Location 1 Maximum height allowed is 12 feet Maximum height of sign - w % face is 10 feet Maximum sign face OMethodist Existing 5-feet high by ± area is 80 square feet (per side) Logo 40 inches in height / 2 -- 49-feet wide masonry feet wide Maximum number of wall Maximum letter height 18.65 panels is 8 3'-8" height by 16'-8" inches Setbacks are 15 feet wide= 57 sf area Text span 17 feet 4 inches from north property line proposed single -sided Fabricated aluminum and 10 feet from east sign cabinets with LED illuminated property line Back lit letter illumination logo &letters, mounted to 6 inch masonry frame Existing compliant curved wall at fountain. required address numbers are Natural brush finish and will 8 inch address located on the sign illuminate white at night & numerals required include 8 inch address numerals Case No. MSP16-006 Methodist Southlake Sign Methodist Southlake Brief Description Medical k M Pareca ForestCurrent Center MSP13- 02 & MSP13- 004 704-H Regulations Directional Signs- Location 2,3,7,8&9 � O 3 f� T EXIT to Frontage/ Hwy. 114 4 Forest Park Pavilion Aluminum double -sided directional sign . 4, - Total of 5 signs Maximum sign area- 9 b 52" high ' wide 9 Y 56 = 18.5 sf Sign is painted fabricated aluminum with vinyl graphics 10 sf (38" h x 31" w) Sign is shown in gray Text and arrows are high performance matte black vinyl, with emergency text in white on red when required Topper brushed aluminum with blue vinyl logo 3 signs Maximum 3 foot height 4 sf per sign face: 8 sf for 2 sided sign face Maximum sign structure of 10 sf Two signs allowed per site A minimum of 6 inches of masonry sign structure or material v matching the building ®" must completely - s— surround sign face if the sign is visible from r the street right-of-way. If not visible from the right-of-way, a minimum of 6 inches of ® sign structure must completely surround sign face. 1.� Case No. MSP16-006 Methodist Southlake Methodist Southlake k M Pareca Medical ForestCurrent 704-H Sign Brief Description Center MSP13- 02 & MSP13- Regulations 004 North Elevation - Sign `' Location 4 forestparkmd ca%enfer souftifa�e All upper story signage 4, requires City Council Methodist '. 0 ' _ �F ` r �� - -� -- app sign roplanof a master SOUTNLAN[ KO,S►ITAL a. Maximum sign area Logo approximately 3'/2 allowed is 280 sf for the 0Methodist North elevation faces feet in height 2'h feet wide front facade ,091111WHIACE HOSPITAL _ S.H. 114 Maximum area is 4'-2" high by 16'-4'/2" wide = Letter height maximum 23.21 inches Text span approximately 17 Maximum allowable letter height is 42" Double stack text New logo - 68 sq 68 sf feet, 9 inches allowed if area and ■■ �� a Maximum letter height = Face lit / aluminum letter height comply - .. •■ ■■ : M 1 ' m 2 /2 feet (30 inches) North Elevation (partial) for Placement must be in an Double row text - 3 Main Hospital Building-1 Sign middle 75% of the WE =/ 51 in words facade Center justified placement on facade North Elevation Parking MSP13-004 only: Garage - Sign Location 6 WH��� /� _ Methodist]i E resf ar rneea� enter souf�fale North SOUTHLAKE HOSPITAL — �iF+l All upper story signage requires City Council ._� approval of a master New��go=2z3sq° North elevation faces SH East sign plan Maximum sign area I 114. Maximum area is 7'-5 allowed is 190 square '/4" feet mom .Maximum wn 1 /8" by 30'-2 = 223 square feet letter height = „�, sly. slit■ Ineval I IN I Maximum allowable letter height is 42" Double stack text 4'-0" and 1' 11/16" alM allowed if area and Maximum logo: 7'-5 1/8" Signage for the parking letter height comply by 7'-5 1/8"= 43.2 sf garage Placement must be in Limited to two row text - 3 words Letter height approximately middle 75 /o of the Left justified placement 33 inches facade Logo height 60 inches Fabricated aluminum illuminated channel letters and logo Left justified and center lacement Several signs in the Forest Park Medical Center Master Sign Plan under MSP13-002 were not requested in the proposed Methodist Southlake Hospital: The existing Emergency and Ambulance building signs on the east hospital fagade will remain. An approved Emergency monument sign along the SH114 access road east entry driveway was not installed by the Forest Park Medical Center. Case No. MSP16-006 ACTION NEEDED: Consider approval of a Master Sign Plan ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Plans and Support Information Pages 1-5 Existing Master Sign Plan (Forest Park Medical Center) Pages 6-11 Proposed Master Sign Plan for Methodist Southlake Pages 12-14 Photographs STAFF CONTACT: Dennis Killough 817-748-8072 Patty Moos 817-748-8269 Case No. MSP16-006 BACKGROUND INFORMATION OWNER: Methodist Southlake Hospital APPLICANT: ASI Signage Innovations PROPERTY SITUATION: The property is located at 335 E. State Highway 114 LEGAL DESCRIPTION: Lots 1 — 5, Block 1, Southlake Medical District HISTORY: March 5, 2013; City Council approved (7-0) the Master Sign Plan as presented to include the revised Emergency Monument sign that was distributed during the meeting. (MSP13-002) April 16, 2013; City Council approved (7-0) on the consent agenda the amendment to the Master Sign Plan for the attached signs for the parking garage. SOUTHLAKE 2030 PLAN/ STRATEGIC LINK: C4 — Attract & keep top -tier businesses to drive a dynamic & sustainable economic environment STAFF COMMENTS: Additional sign details are found in the Plans and Support Information. Case No. Attachment A MSP16-006 Page 1 Vicinity Map Methodist Southlake Hospital 1 307 1510 1529 ;u m w M16O1 304 305 1512 1525 250 0 050. 1521 r9O ao 03 r5 1517 w m S� `9r2 2p 04 1513 � .9 92 2 < p � 4� yr� y C p 0 rSOS N $'�v rs 920 9r i 921 925 O �t 379 Sh, 33S ,% 480 `OO �S PART "J 69s 101 201 211 221 231 303 411 '0 555 651 m A o to N J m 1050 Z n r W 0 0 1048 < 1O47 8 4 ,1046 a 1045 y r x o 0 1044 W 1043 104 N E MSP16-006 4 Master Sign Plan 0 200 400 800 Feet Case No. Attachment B MSP16-006 Page 1