SB Item 4 - MSP16-004 Starbucks13 CITY OF
SOUT LA1<4....E
Department of Planning & Development Services
STAFF REPORT
August 12, 2016
CASE NO: MSP16-004
PROJECT: Master Sign Plan for Starbucks
REQUEST: Hilton Displays, on behalf of Starbucks is requesting a Master Sign Plan for the
new Starbucks that will be located at 2155 W. Southlake Boulevard, in the existing
Southlake Marketplace shopping center.
The applicant is requesting a master sign plan that includes two company logo
"siren" signs; one attached building sign; one awning sign; multiple directional and
drive through signs; menu and pre -menu board signs and a business monument
sign.
Below is a summary of the discussion at the Sign Board meeting August 4, 2016
and the applicant's response. The application was tabled to the August 18, 2016
Sign Board meeting.
Sign Board Recommendation
Applicant's Response
The applicant has revised the proposed
The proposed ground directional signs and
ground directional signs and monument sign
monument sign should be consistent in having
so they all match and have a masonry frame.
the required 6 inch masonry frame.
The smaller ground directional signs are
proposed with an optional 2 inch frame vs 6
inch frame.
The 60 inch logo is too large. Consider a
The applicant has reduced the height of the
reduction. 48 inch logos were discussed as
"siren" logos to 48 inches.
appropriate.
The attached drive thru signs don't appear to be
The applicant would like to keep all drive thru
necessary, and all the drive thru elements seem
signage as proposed and has agreed to
to be overkill... too many signs. Please provide
provide the Sign Board with photos from
site photos so we can get a better perspective.
other locations.
Case No.
MSP16-004
Below is a summary of the requested signs to include any revisions highlighted in
yellow:
Sign
Sign Type
Proposed
Allowed under
Location
704-H
Attached Logo
48 inches in height
16 sq ft in area
inch height
for north elevation
�rW
i I.22'h e
{iF
`A'
North and West
Sign
23'/2 inch height
elevations
Internally illuminated
for east elevation
o �
Attached Building
16 inch letter height
23 inch maximum
Sign `B'
Channel cut letters
letter height
Internally illuminated
'
u
6 feet in height
8 feet max height
F ®...=
I ,
Menu Board Sign
22.9 sq ft in sign face
50 sq ft max sign
,D,
area
face area
57 sq ft in sign
72 sq ft max sign°
structure area
structure area
�`_
Ll r
5'/2 feet in height
8 feet max height
b
9
Pre -Menu Board
6.72 sq ft in sign face
50 sq ft max sign
—
'`
Sign `E'
area
face area
....
18 sq ft in sign
72 sq ft max sign
structure area
structure area
DT Order Point
9 3/4 feet in height
b
Canopy
Live video chat with
No Regulations
_
Freestanding
Barista
Sign 'F'
Aluminum frame
.;
8 feet in height
8 feet max height
126
4'/2 feet sign face
6 feet max sign
STAR_
hUCKSeight
face height
COFFEEMonument
Sign
36 sq ft sign face
60 sq ft max sign
DRIVE THr?u
G,
area (per side)
face area (per
6 inch masonry frame
side)
Stucco finish,
6 inch masonry
- — -- r
—_—_
aluminum, brick base
frame
Internal illumination
8 inch address
Case No.
MSP16-004
2'/z feet in height
1 sq ft sign face area
(per side)
3 feet max height
4 sq ft max sign
Directional Sign
Optional 2 inch or 6
face area (per
`H'
inch masonry frame
side)
LD
Stucco finish,
6 inch masonry
aluminum, brick base
frame
- w'
Internal illumination
2 '/2 feet in height
1.4 sq ft sign face
area (per side)
3 feet max height
4 sq ft max sign
- wI
k o
Directional Sign `I'
2 inch masonry
face area (per
frame
side)
Stucco finish,
6 inch masonry
i 4._;a, : CO,
aluminum, brick base
frame_'
Internal illumination
2 inch deep panel
1. RN Io
Attached
3 inch deep
No Regulations
DRIVE
Directional Sign
illuminated channel
* Cabinet signs are
_
r
letter
6 inch letter heightw��
prohibited
']
Satin finish aluminum
}�
12 inch letter height
1. RN o
3 inch deep
No Regulations
Canopy Sign "K"
illuminated channel
letter
* awning signs are
prohibited
'
White acrylic
ACTION NEEDED: Consider Approval
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to PowerPoint Presentation
Link to Proposed Sign Package
STAFF CONTACT: Dennis Killough (748-8072)
Lorrie Fletcher (748-8069)
Case No.
MSP16-004
BACKGROUND INFORMATION
APPLICANT: Hilton Displays on behalf of Starbucks
OWNERS: Dunhill Partners
PROPERTY SITUATION: 2155 West Southlake Blvd.
HISTORY: Variances approved for Southlake Marketplace:
October 4, 1994; Blockbuster Video was granted variances for letter height
of 30 inches and sign area of 61.88 square feet for both the north and west
facades.
October 5, 2004; Highland Nails & Spa was granted an increase in
allowable area from 15 square feet to 24 square feet.
March 21, 2006; Ella Bella was granted an increase in allowable area from
12 square feet to 22 square feet.
June 20, 2006; Taco House was granted an increase in allowable area
from 13.37 square feet to 24.6 square feet.
August 1, 2006; Wing Stop was granted an increase in allowable area from
14.25 square feet to 25.67 square feet.
January 25, 2011; Mooyah was granted an increase in letter size from 14
inches to 30 inches as well as an increase in area from 29.6 square feet to
43.8 square feet on the north elevation (facing W. Southlake Blvd.).
Mooyah was also granted an increase in letter size from 18.5 inches to 20
inches on the west elevation (facing Davis Blvd.).
May 17, 2011, Dunkin Donuts variance request was granted noting the
following: applicant's agreement to bring the monument sign into
conformance with current city regulations; reduce the logo height to be in
equal proportion to the Dunkin Donuts lettering on the front, east and west
side of the building; the lettering to be two 15" stacked with about two
inches, similar to what was shown in the application; the cup would be
reduced to match the lettering; the individual letters would include backlit
channel lighting and remove the wording "coffee and more"; two drive -
through signs totaling 4.63 square feet each in the locations that have been
identified on the plan; elimination of window signs and awing signs; and
noting that sign variances are conditional upon the monument sign being
brought up to standard.
August 7, 2012, a sign variance application was approved for Starbucks at
125 Davis Blvd. (Boston Market) without the monument sign component
due to Davis Blvd. construction and right of way challenges. On October 2,
2012, Starbucks complied with the monument sign stipulations, however,
they ultimately did not move into that location and it currently remains
occupied by Boston Market.
Case No. Attachment A
MSP16-004 Page 1
SIGN BOARD: August 4, 2016; Approved to Table (5-0) until August 18, 2016.
STAFF COMMENTS: The site plan and application exhibits are attached and/or hyper -linked to
this report. City Council approval of the proposed plan does not eliminate
the requirement for appropriate sign application submittals prior to
installation of signs. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter(c�ci.south lake.tx.us for sign application processing and pre -
install inspections.
WCommunity DevelopmentlMEMOISignslConditional Sign PermitslMSP16-004 StarbuckslSign Board 2016-08-041SB Item 4 - MSP16-004 Starbucks.docx
Case No. Attachment A
MSP16-004 Page 2
Vicinity Map
Starbucks
Southlake Market Place
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1914 1910
1941
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MS P 1 & -004
Master Sign Plan
0 405 010 1,620
Feet
Case No. Attachment C
MSP16-004 Page 1