Item 9A
Victoria’s Secret Sign Variance
SV16-010
1
SV16-010
Applicant: Permitting Services of Texas
Owner: Victoria’s Secret
Request: Approval of a sign variance to the Southlake Town Square Phase I Conditional Sign Permit (Master
Sign Plan) regulations to allow two fascia signs and two pedestrian blade signs on one façade and exceed the total allowable sign area on a façade.
Location: 119 Grand Avenue
Permitting Services of Texas, on behalf of Victoria’s Secret is requesting approval of a sign variance to the Southlake Town Square Phase I Conditional Sign Permit (Master Sign Plan)
regulations to allow two fascia signs and two pedestrian blade signs on one façade, to exceed the total allowable sign area on a façade, and to allow pink vinyl lettering on a metal
awning sign. Victoria’s Secret and Pink are located at 119 Grand Avenue in Town Square.
2
Aerial View
This aerial shows the location of the Victoria’s Secret lease space.
3
Existing Signs (2010)
Grand Avenue
East Parking Lot
This is an exhibit of the existing signs on the Victoria’s Secret facades.
4
Existing Signs (2010)
Grand Avenue
This is an exhibit of the existing signs on the Victoria’s Secret and Pink facades.
5
Summary of Requested Signs
This chart indicates the summary of the Town Square permitted sign regulations for the Total Number of Signs, total area, and proposed sign regulations.
Total Number of Signs:
Total
number of signs permitted: One (1) fascia sign or building blade and one (1) pedestrian blade per street (maximum of 2 signs)
Proposed: Two fascia signs and two pedestrian blade signs
on the Grand Avenue Street west façade
Total Sign Area on a façade:
Permitted Sign Area- 30 sf
Proposed Sign Area- Total sign area on the same façade to exceed 30 sf; total is 49.48
sf for the west façade
6
Town Square Sign Regulations
Number of Signs:
There shall be permitted a combination of two (2) of the following three (3) types of signs per use. On each building wall which faces a street, drive or parking
area:
One fascia sign or one building blade sign; and
One pedestrian blade sign
Maximum Letter/Logo – Fascia = NA/30 Square Feet
Maximum Letter/Logo – Pedestrian Blade Sign = 8”/
4 square feet
These are the Town Square Sign Regulations related to the Victoria’s Secret sign variance.
7
Sign Plan
West
East
North
Grand Avenue
East Parking Lot
Expansion Area
This is the proposed sign plan for the new signs.
8
East Elevation Signs
East Elevation – Signs A and C
A
C
These are the proposed signs for the east elevations; a 27.72 Sf Victoria’s Secret attached sign and a 4 sf pedestrian blade sign.
9
West Elevation Signs A, B, B1, C, D, and Awning
A
B1
B
C
D
Variance Requests:
Sign Area: Total area for A, B, and B1 = 49.48 sf (30 sf allowed) on one façade.
Total number of fascia signs and pedestrian blade signs on one façade: Two proposed
(one allowed) for each sign type.
East and West Elevation
West Elevation
West Elevation
West Elevation
East and West Elevation
These are the proposed west façade signs and the variance requests.
The signs are two attached signs for Victoria’s Secret sign at 27.72 sf and Pink the life is is life sign at 15.49
sf. The signs total 49.48 sf. The Victoria’s Secret and Pink pedestrian blade signs each at 4 sf.
Variance Requests:
•Sign Area: Total area for A, B, and B1 = 49.48 sf (30 sf allowed)
on one façade.
•Total number of fascia signs and pedestrian blade signs on one façade: Two proposed (one allowed) for each sign type.
10
Site Photographs
West Façade Elevations on Grand Avenue
These are photographs of the existing signs on the west façade.
11
Site Photographs
West Façade Elevation on Grand Avenue
East Façade Elevation at Parking Lot
These photographs show the existing Pink signs on the west facades and the Victoria’s Secret signs on the east façade.
12
Site Photograph
North Façade Elevation
This is the north elevation
13
Sign Comparison for Victoria’s Secret - West Elevation
This is a comparison of the existing signs and the proposed signs for the Victoria’s Secret store.
Existing attached sign: Letter Height: 14 inches
Sign Length: 17-7 ½”
Sign Area:
20.56 sf
Proposed attached sign: Letter Height: 14 inches
Sign Length: 20’-5”
Sign Area: 27.72 sf
Existing Pedestrian Blade Sign: Letter Height: 2 ½ inches
Total Sign Area: 3.9 sf
Proposed Pedestrian Blade Sign: Letter Height: 2 ½ inches
Total Sign Area: 4 sf
14
Sign Comparison Pink- West Elevation
This is a comparison of the existing signs and the proposed signs for the Pink store.
Existing attached sign: Letter Height: 15 inches
Sign Length: 3’-2 1/8” (2) and 4’-1”
Total
Sign Area: 15.56 sf
Proposed attached sign: Letter Height: 19 inches and 13 inches
Sign Length: 5’-1 ¼”, 3’ – 5 3/8” and 3’ -4 7/8”
Total Sign Area: 15.49 sf
Existing Pedestrian
Blade Sign: Letter Height: 4 3/8 inches
Total Sign Area: 3.9 sf
Proposed Pedestrian Blade Sign: Letter Height: 4 ¼ inches
Total Sign Area: 4 sf
15
Southlake Town Square Conditional Sign Permit
Allows one (1) fascia sign or building blade sign and one (1) pedestrian blade sign (maximum of 2 signs on façade elevation)
Fascia Sign and Pedestrian Blade
OR
Example of Building Blade and Pedestrian Blade
Example of Awning Sign
These are examples of the allowable types of signs allowed in the Town Square Conditional Sign Permit
16
Variance Requests
1. Allow two fascia signs and two pedestrian blade signs on the same façade.
2. Allow two fascia signs on a façade to exceed 30 square feet.
This is a summary of the sign variance requests.
17
Sign Board
August 4, 2016; Approved (4-1) subject to the Staff Report, dated July 29, 2016; specifically granting the first two variances requested with respect to total number of signs and total
area and specifically not granting the variance requested related to metal awning signs.
18
Questions?
19