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Item 9A 13 CITY OF SOUTHLAKE Department of Planning & Development Services STAFF REPORT August 9, 2016 CASE NO: SV16-010 PROJECT: Sign Variance to the Southlake Town Square Phase I Conditional Sign Permit (Master Sign Plan) Regulations for Victoria's Secret EXECUTIVE SUMMARY: Permitting Services of Texas, representing Victoria's Secret, is requesting approval of a variance to the Southlake Town Square Phase I Conditional Sign Permit (Master Sign Plan) regulations for Victoria's Secret located at 119 Grand Avenue, Southlake Texas. DETAILS: The purpose of this item is to gain approval of a sign variance to the Conditional Sign Permit for Southlake Town Square Phase I for the total number of signs on a fagade wall and to exceed the total allowable sign area on a fagade. The Phase I conditional sign permit, adopted in November of 1998, allows up to two (2) of the following three types of signs on each building wall facing a street, drive or parking area: a) one (1) fascia or (1) building blade sign; and b) one (1) pedestrian blade sign per lease space. The allowable sign area for all fascia signs facing a street or drive is 30-square feet. Victoria's Secret and Pink are currently under expansion into an adjacent lease space to the south. While the stores are branded individually, the Victoria's Secret and Pink stores share the same lease space internally. Currently, the store has signs on the east and west facades. The east fagade has a fascia sign and a pedestrian blade sign for Victoria's Secret. The west fagade has two fascia signs and two pedestrian blade signs for both Victoria's Secret and Pink. The purpose of the sign variance is to allow two attached signs and two pedestrian blade signs on a single lease space which when combined exceed the signs quantity and size for the lease space. The applicant is seeking to install one fascia sign and one pedestrian blade sign (Victoria' Secret) on the east fagade and two fascia signs (Victoria's Secret and Pink), two pedestrian blade signs (Victoria's Secret and Pink) on the west fagade as shown in the plans. A variance will be required to allow two fascia signs (Victoria's Secret and Pink) and two pedestrian blade signs (Victoria's Secret and Pink) on one fagade wall (west fagade) for the same lease space fagade. A variance is also being requested to allow a fascia sign greater than the allowable 30-square foot area. The proposed Victoria Secret fascia sign (27.72 sf) and the proposed Pink fascia sign (21.76 sf) on the west fagade total 49.48 square feet. The total of the two fascia signs exceed the 30 square foot allowable size for a fascia sign. Individually the signs will meet the ordinance allowable square foot size. A variance will be required to allow the two fascia Case No. SV16-010 signs on the west fagade to exceed 30 square feet. Sign Regulation Permitted Proposed One (1) fascia sign or building Two fascia signs and two Total Number of Signs blade and one (1) pedestrian pedestrian blade signs on blade per street (maximum of the Grand Avenue Street 2 signs) west fagade Total of two fascia signs Total Area 30 square feet on the same facade to exceed 30 square feet Southlake Town Square Conditional Sign Permit • Allows one (1) fascia sign or building blade sign and one (1) pedestrian blade sign (maximum of 2 signs on a facade) • Allows a total area of 30 square feet for a fascia sign Example of Building Blade OR Example of Fascia Sign and Pedestrian Blade and Pedestrian Blade 4 i 1 ACTION NEEDED: Consider approval of the proposed sign variance ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Demonstration Link to Plans, Support Information and Sign Package STAFF CONTACT: Ken Baker (817)748-8067 Patty Moos (817)748-8269 Case No. SV16-010 BACKGROUND INFORMATION OWNER: SLTS Block 2, L.P. / Cooper & Stebbins PROPERTY SITUATION: Southlake Town Square — generally located between E. State Highway 114, N. Carroll Avenue, E. Southlake Blvd. and Central Avenue. Victoria Secret is located at 119 Grand Avenue. LEGAL DESCRIPTION: Lot 2, Block 5R, Southlake Town Square CURRENT ZONING: "DT" Downtown District HISTORY: November 1998; Phase I Sign Regulations adopted February 1999; Victoria's Secret received approval for new signs for the store. July 2010; Victoria's Secret and Pink received approval to install new signs on the east and west facades of the lease space. SIGN BOARD: August 4, 2016; Approved (4-1) subject to the Staff Report, dated July 29, 2016; specifically granting the first two variances requested with respect to total number of signs and total area and specifically not granting the variance requested related to metal awning signs. STAFF COMMENTS: The sign criteria, site plan, and demonstration are attached to this report. IISLKSV105TTHLocahCommunity DevelopmentlMEMOISignslConditional Sign PermitslTown SquareW16-010 Victoria's Secret Case No. Attachment A ZA16-010 Page 1 Vicinity Map Victoria's Secret 119 Grand Avenue PROSPE 0 �> 1400 �5, 2� 228 CIVIC PL 219 222 215 218 w 211 1230 0 6 214 1400 ¢ 2 1422 o m N N 1200 Q m N ` pV N N N r N N N N N Q P Q Q Q 15500 N MAIN ST w z LL Q w m y ry Q uu� I� N o � m M M � v u� C C) 190 LQL LLL^, ? � Q � � � � � I "' 185 Tco 172 1 400 177 r Q 145 14060 167FOUNTAIN PL N E128 Z �' UJ1200 1400 101 1492 150 F.M. 1709 1401 1201 1221 1251 --rE1431 1451 1471 1 RAR tiN6 \ SV16-010 Sign Variance 0 200 400 800 Feet 1.' Case No. Attachment B ZA16-010 Page 1