Item 9A 13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
August 9, 2016
CASE NO: SV16-010
PROJECT: Sign Variance to the Southlake Town Square Phase I Conditional Sign
Permit (Master Sign Plan) Regulations for Victoria's Secret
EXECUTIVE
SUMMARY: Permitting Services of Texas, representing Victoria's Secret, is requesting
approval of a variance to the Southlake Town Square Phase I Conditional Sign
Permit (Master Sign Plan) regulations for Victoria's Secret located at 119 Grand
Avenue, Southlake Texas.
DETAILS: The purpose of this item is to gain approval of a sign variance to the Conditional
Sign Permit for Southlake Town Square Phase I for the total number of signs on
a fagade wall and to exceed the total allowable sign area on a fagade. The
Phase I conditional sign permit, adopted in November of 1998, allows up to two
(2) of the following three types of signs on each building wall facing a street,
drive or parking area: a) one (1) fascia or (1) building blade sign; and b) one (1)
pedestrian blade sign per lease space. The allowable sign area for all fascia
signs facing a street or drive is 30-square feet.
Victoria's Secret and Pink are currently under expansion into an adjacent lease
space to the south. While the stores are branded individually, the Victoria's
Secret and Pink stores share the same lease space internally. Currently, the
store has signs on the east and west facades. The east fagade has a fascia
sign and a pedestrian blade sign for Victoria's Secret. The west fagade has two
fascia signs and two pedestrian blade signs for both Victoria's Secret and Pink.
The purpose of the sign variance is to allow two attached signs and two
pedestrian blade signs on a single lease space which when combined exceed
the signs quantity and size for the lease space.
The applicant is seeking to install one fascia sign and one pedestrian blade sign
(Victoria' Secret) on the east fagade and two fascia signs (Victoria's Secret and
Pink), two pedestrian blade signs (Victoria's Secret and Pink) on the west
fagade as shown in the plans. A variance will be required to allow two fascia
signs (Victoria's Secret and Pink) and two pedestrian blade signs (Victoria's
Secret and Pink) on one fagade wall (west fagade) for the same lease space
fagade.
A variance is also being requested to allow a fascia sign greater than the
allowable 30-square foot area. The proposed Victoria Secret fascia sign (27.72
sf) and the proposed Pink fascia sign (21.76 sf) on the west fagade total 49.48
square feet. The total of the two fascia signs exceed the 30 square foot
allowable size for a fascia sign. Individually the signs will meet the ordinance
allowable square foot size. A variance will be required to allow the two fascia
Case No.
SV16-010
signs on the west fagade to exceed 30 square feet.
Sign Regulation Permitted Proposed
One (1) fascia sign or building Two fascia signs and two
Total Number of Signs blade and one (1) pedestrian pedestrian blade signs on
blade per street (maximum of the Grand Avenue Street
2 signs) west fagade
Total of two fascia signs
Total Area 30 square feet on the same facade to
exceed 30 square feet
Southlake Town Square Conditional Sign Permit
• Allows one (1) fascia sign or building blade sign and one (1) pedestrian
blade sign (maximum of 2 signs on a facade)
• Allows a total area of 30 square feet for a fascia sign
Example of Building Blade OR Example of Fascia Sign
and Pedestrian Blade and Pedestrian Blade
4
i
1
ACTION NEEDED: Consider approval of the proposed sign variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to PowerPoint Presentation
Link to Demonstration
Link to Plans, Support Information and Sign Package
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No.
SV16-010
BACKGROUND INFORMATION
OWNER: SLTS Block 2, L.P. / Cooper & Stebbins
PROPERTY SITUATION: Southlake Town Square — generally located between E. State Highway
114, N. Carroll Avenue, E. Southlake Blvd. and Central Avenue.
Victoria Secret is located at 119 Grand Avenue.
LEGAL DESCRIPTION: Lot 2, Block 5R, Southlake Town Square
CURRENT ZONING: "DT" Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
February 1999; Victoria's Secret received approval for new signs for the
store.
July 2010; Victoria's Secret and Pink received approval to install new
signs on the east and west facades of the lease space.
SIGN BOARD: August 4, 2016; Approved (4-1) subject to the Staff Report, dated
July 29, 2016; specifically granting the first two variances
requested with respect to total number of signs and total area and
specifically not granting the variance requested related to metal
awning signs.
STAFF COMMENTS: The sign criteria, site plan, and demonstration are attached to this
report.
IISLKSV105TTHLocahCommunity DevelopmentlMEMOISignslConditional Sign PermitslTown SquareW16-010 Victoria's Secret
Case No. Attachment A
ZA16-010 Page 1
Vicinity Map
Victoria's Secret
119 Grand Avenue
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Sign Variance
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Case No. Attachment B
ZA16-010 Page 1