SB Item 6 - SV16-010 PresentationITY OF
SOUTH�LP
Victoria's Secret
Sign Variance
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Applicant: Permitting Services of Texas
Owner: Victoria's Secret
Request: Approval of a sign variance to the Southlake
Town Square Phase I Conditional Sign Permit
(Master Sign Plan) regulations to allow two
fascia signs and two pedestrian blade signs on
one fagade, to exceed the total allowable sign
area on a facade, and to allow pink vinyl lettering
on a metal awning sign.
Location: 119 Grand Avenue
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Existing Sign Locations
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East Elevation —A
-- VICTORIA'S SECRET
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East and West Elevation- Sign A and B
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Existing Signs (2010)
Summary of Requested Signs
Sign Regulation
Permitted
Proposed
One (1) fascia sign or building
Two fascia signs and two
Total Number of Signs
blade and one (1) pedestrian blade
pedestrian blade signs on the
Grand Avenue Street west
per street (maximum of 2 signs)
fagade
Total of two fascia signs on the
Total Area
30 square feet
same facade to exceed 30
Steel canopy awning signs may
square feet
consist of individually cut metal
Allow pink vinyl band and
Metal Awning Sign
letters placed on the top of the
lettering on the metal canopy's
canopy's outside edge parallel to
outside edge
the face of the building
Number of Signs:
There shall be permitted a combination of two (2) of the following three
(3) types of signs per use. On each building wall which faces a street,
drive or parking area:
A. One fascia sign or one building blade sign; and
B. One pedestrian blade sign
Maximum Letter/Logo — Fascia = NA/30 Square Feet
Maximum Letter/Logo — Pedestrian Blade Sign = 8"/ 4 square feet
1St Floor Awning Sign: Steel canopy awning signs may consist of
individually cut metal letters placed on the top of the canopy's outside
edge parallel to the face of the building
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East and West Elevation
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East and West Elevation
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Variance Requests:
• Sign Area: Total area for A, B, and B1 = 49.48 sf (30 sf allowed) on one facade.
• Total number of fascia signs and pedestrian blade signs on one facade: Two
proposed (one allowed) for each sign type.
• Metal Awning: Allow pink vinyl band and lettering on the canopy's outside edge.
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West Elevation
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North Facade Elevation
Southlake Town Square Conditional Sign Permit
Allows one (1) fascia sign or building blade sign and one (1) pedestrian
blade sign (maximum of 2 signs on facade elevation)
Example of Building Blade
and Pedestrian Blade
OR Fascia Sign and
Pedestrian Blade
Example of
Awning Sign
Variance Requests
1. Allow two fascia signs and two pedestrian blade signs on
the same fagade.
2. Allow two fascia signs on a fagade to exceed 30 square
feet.
3. Metal Awning: Allow pink vinyl band and lettering on the canopy's
outside edge.
CITY OF
SOUTH AKE
Questions?