SB Item 6 - SV16-010 Victoria's Secret13 CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
July 29, 2016
CASE NO: SV16-010
PROJECT: Sign Variance to the Southlake Town Square Phase I Conditional Sign
Permit (Master Sign Plan) Regulations for Victoria's Secret
EXECUTIVE
SUMMARY: Permitting Services of Texas, representing Victoria's Secret, is requesting
approval of a variance to the Southlake Town Square Phase I Conditional Sign
Permit (Master Sign Plan) regulations for Victoria's Secret located at 119 Grand
Avenue, Southlake Texas.
DETAILS: The purpose of this item is to gain approval of a sign variance to the Conditional
Sign Permit for Southlake Town Square Phase I for the total number of signs on
a fagade wall, to exceed the total allowable sign area on a fagade and to allow
pink vinyl letters and graphics on a proposed metal awning. The Phase I
conditional sign permit, adopted in November of 1998, allows up to two (2) of
the following three types of signs on each building wall facing a street, drive or
parking area: a) one (1) fascia or (1) building blade sign; and b) one (1)
pedestrian blade sign per lease space. The allowable fascia sign area on a
faced is 30 -square feet. The Phase I conditional sign permit also permits steel
awnings with steel canopy awning signs with individually cut metal letters
placed on the top of the canopy's outside edge parallel to the face of the
building.
Victoria's Secret is currently under expansion into the adjacent lease space.
Both the Victoria's Secret and Pink stores share the same lease space
internally. Currently, the store has signs on the east and west facades. The
east fagade has a fascia sign and a pedestrian blade sign for Victoria's Secret.
The west fagade has two fascia signs and two pedestrian blade signs for both
Victoria's Secret and Pink. The Pink store currently has a fabric awning above
the entrance.
The applicant is seeking to install one fascia sign and one pedestrian blade sign
(Victoria' Secret) on the east fagade and two fascia signs (Victoria's Secret and
Pink), two pedestrian blade signs (Victoria's Secret and Pink) on the west
fagade as shown in the plans. A variance will be required to allow two fascia
signs (Victoria's Secret and Pink) and two pedestrian blade signs (Victoria's
Secret and Pink) on one fagade wall (west fagade) for the same lease space
fagade.
A variance is also being requested to allow a fascia sign greater than the
allowable 30 -square foot area. The proposed Victoria Secret fascia sign (27.72
sf) and the proposed Pink fascia sign (21.76 sf) on the west fagade total 49.48
square feet. The total of the two signs exceed the 30 square foot allowable size
Case No.
SV16-010
ACTION NEEDED:
ATTACHMENTS:
Case No.
SV16-010
for a fascia sign. Individually the signs will meet the ordinance allowable square
foot size. A variance will be required to allow the two fascia signs on the west
fagade to exceed 30 square feet.
The Pink metal awning sign will require a variance to allow a 9 -inch pink vinyl
band and 7 '/2 -inch lettering on the canopy's outside edge perpendicular to the
building face. The Town Square Phase I regulations allow steel canopy awning
signs with individually cut metal letters placed on the top of the canopy's
outside edge parallel to the face of the building.
Sign Regulation
Total Number of Signs
Total Area
Metal Awning Sign
Permitted
One (1) fascia sign or building
blade and one (1) pedestrian
blade per street (maximum of
2 signs)
30 square feet
Steel canopy awning signs
may consist of individually cut
metal letters placed on the
top of the canopy's outside
edge parallel to the face of
the building
Southlake Town Square Conditional Sign Permit
Proposed
Two fascia signs and two
pedestrian blade signs on
the Grand Avenue Street
west fagade
Total of two fascia signs
on the same facade to
exceed 30 square feet
Allow pink vinyl band and
lettering on the metal
canopy's outside edge
Allows one (1) fascia sign or building blade sign and one (1) pedestrian
blade sign (maximum of 2 signs on a facade)
Allows a total area of 30 square feet for a fascia sign
Metal Awning Signs allows steel canopy awning signs may consist of
individually cut metal letters placed on the top of the canopy's outside
edge parallel to the face of the building
Example of Building Blade OR Example of Fascia Sign Example of
and Pedestrian Blade and Pedestrian Blade Awning Sign
Consider approval of the proposed sign variance
(A) Background Information
(B) Vicinity Map
Link to PowerPoint Presentation
Link to Narrative
Link to Sign Package
STAFF CONTACT: Dennis Killough (817)748-8072
Patty Moos (817)748-8269
Case No.
SV16-010
BACKGROUND INFORMATION
OWNER: SLTS Block 2, L.P. / Cooper & Stebbins
PROPERTY SITUATION: Southlake Town Square — generally located between E. State Highway
114, N. Carroll Avenue, E. Southlake Blvd. and Central Avenue.
Victoria Secret is located at 119 Grand Avenue.
LEGAL DESCRIPTION: Lot 2, Block 5R, Southlake Town Square
CURRENT ZONING: "DT" Downtown District
HISTORY: November 1998; Phase I Sign Regulations adopted
February 1999; Victoria's Secret received approval for new signs for the
store.
July 2010; Victoria's Secret and Pink received approval to install new
signs on the east and west facades of the lease space.
STAFF COMMENTS: The sign criteria, site plan, and demonstration are attached to this
report.
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Case No. Attachment A
ZA16-010 Page 1
Vicinity Flap
Victoria's Secret
119 Grand Avenue
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Case No.
ZA16-010
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Sign Variance
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Feet
Attachment B
Page 1