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SB Item 4 - MSP16-004 StarbucksCASE NO: PROJECT: 13 CITY OF S0UTHLA1<.,,E Department of Planning & Development Services STAFF REPORT July 29, 2016 MSP16-004 Master Sign Plan for Starbucks REQUEST: Hilton Displays, on behalf of Starbucks is requesting a Master Sign Plan for the new Starbucks that will be located at 2155 W. Southlake Boulevard, in the existing Southlake Marketplace shopping center. Case No. MSP16-004 The applicant is requesting a master sign plan that includes two company logo "siren" signs; one attached building sign; one awning sign; multiple directional and drive through signs; menu and pre -menu board signs and a business monument sign. Below is a summary of the requested signs: Siqn Tvpe Attached Logo Sign 'A' Attached Building Sign `B' Menu Board Sign D' Pre -Menu Board Sign `E' Proposed • 60 inches in height • 19.62 sq ft in area • North and West elevations • Internally illuminated • 16 inch letter height • Channel cut letters • Internally illuminated • 6 feet in height • 22.9 sq ft in sign face area • 57 sq ft in sign structure area • 5'/2 feet in height • 6.72 sq ft in sign face area • 18 sq ft in sign structure area Allowed under 704-H • 22'/2 inch height for north elevation • 23'/2 inch height for east elevation 23 inch maximum letter height • 8 feet max height • 50 sq ft max sign face area • 72 sq ft max sign structure area • 8 feet max height • 50 sq ft max sign face area • 72 sq ft max sign structure area Location OVA S "X DT Order Point Canopy Freestanding Sign `F' Monument Sign `G' Directional Sign `H' Directional Sign `I' Attached Directional Sign «i„ x/111 3M�1 �r� Canopy Sign "K" ACTION NEEDED • 9 % feet in height • Live video chat with Barista • Aluminum frame • 8 feet in height • 4 '/z feet sign face height • 36 sq ft sign face area (per side) • 6 inch stucco finish frame • Stucco finish, aluminum, brick base • Internal illumination • 2'/zfeetin height • 1 sq ft sign face area (per side) • 2 inch stucco finish frame • Stucco finish, aluminum, brick base • Internal illumination • 2'/2 feet in height • 1.4 sq ft sign face area (per side) • stucco finish frame • Stucco finish, aluminum, brick base • Internal illumination . 2 inch deep panel • 3 inch deep illuminated channel letter • 6 inch letter height • Satin finish aluminum • 12 inch letter height • 3 inch deep illuminated channel letter • White acrylic Consider Approval ATTACHMENTS: (A) Background Information (B) Vicinity Map Link to PowerPoint Presentation Link to Proposed Sian Package STAFF CONTACT: Dennis Killough (748-8072) Lorrie Fletcher (748-8069) Case No. MSP16-004 No Regulations • 8 feet max height • 6 feet max sign face height • 60 sq ft max sign face area (per side) • 6 inch masonry frame • 8 inch address • 3 feet max height • 4 sq ft max sign face area (per side) • 6 inch masonry frame • 3 feet max height . 4 sq ft max sign face area (per side) • 6 inch masonry frame No Regulations * Cabinet signs are prohibited No Regulations * awning signs are prohibited 0 d- El JED BACKGROUND INFORMATION APPLICANT: Hilton Displays on behalf of Starbucks OWNERS: Dunhill Partners PROPERTY SITUATION: 2155 West Southlake Blvd. HISTORY: Variances approved for Southlake Marketplace: October 4, 1994; Blockbuster Video was granted variances for letter height of 30 inches and sign area of 61.88 square feet for both the north and west facades. October 5, 2004; Highland Nails & Spa was granted an increase in allowable area from 15 square feet to 24 square feet. March 21, 2006; Ella Bella was granted an increase in allowable area from 12 square feet to 22 square feet. June 20, 2006; Taco House was granted an increase in allowable area from 13.37 square feet to 24.6 square feet. August 1, 2006; Wing Stop was granted an increase in allowable area from 14.25 square feet to 25.67 square feet. January 25, 2011; Mooyah was granted an increase in letter size from 14 inches to 30 inches as well as an increase in area from 29.6 square feet to 43.8 square feet on the north elevation (facing W. Southlake Blvd.). Mooyah was also granted an increase in letter size from 18.5 inches to 20 inches on the west elevation (facing Davis Blvd.). May 17, 2011, Dunkin Donuts variance request was granted noting the following: applicant's agreement to bring the monument sign into conformance with current city regulations; reduce the logo height to be in equal proportion to the Dunkin Donuts lettering on the front, east and west side of the building; the lettering to be two 15" stacked with about two inches, similar to what was shown in the application; the cup would be reduced to match the lettering; the individual letters would include backlit channel lighting and remove the wording "coffee and more"; two drive- through signs totaling 4.63 square feet each in the locations that have been identified on the plan; elimination of window signs and awing signs; and noting that sign variances are conditional upon the monument sign being brought up to standard. August 7, 2012, a sign variance application was approved for Starbucks at 125 Davis Blvd. (Boston Market) without the monument sign component due to Davis Blvd. construction and right of way challenges. On October 2, 2012, Starbucks complied with the monument sign stipulations, however, they ultimately did not move into that location and it currently remains occupied by Boston Market. Case No. Attachment A MSP16-004 Page 1 STAFF COMMENTS: The site plan and application exhibits are attached and/or hyper -linked to this report. City Council approval of the proposed plan does not eliminate the requirement for appropriate sign application submittals prior to installation of signs. Please contact Seantay Carpenter at 817-748-8215 or scarpenter(a)ci.south lake.tx.us for sign application processing and pre - install inspections. WCommunity DevelopmentlMEMOISignslConditional Sign PermitsWSP16-004 StarbucksOgn BoardVtem x - MSP16-004 Starbucks.docx Case No. MSP16-004 Attachment A Page 2 Vicinity Map Starbucks Southlake Market Place CLD CO rn �r t 1,•��STr-� R;i Case No. MSP16-004 MS P'16 - 04 Master Sign Plan 4055 010 1,620 Feet Attachment C Page 1