SB Item 4 - MSP16-004 StarbucksCASE NO:
PROJECT:
13 CITY OF
S0UTHLA1<.,,E
Department of Planning & Development Services
STAFF REPORT
July 29, 2016
MSP16-004
Master Sign Plan for Starbucks
REQUEST: Hilton Displays, on behalf of Starbucks is requesting a Master Sign Plan for the
new Starbucks that will be located at 2155 W. Southlake Boulevard, in the existing
Southlake Marketplace shopping center.
Case No.
MSP16-004
The applicant is requesting a master sign plan that includes two company logo
"siren" signs; one attached building sign; one awning sign; multiple directional and
drive through signs; menu and pre -menu board signs and a business monument
sign.
Below is a summary of the requested signs:
Siqn Tvpe
Attached Logo
Sign 'A'
Attached Building
Sign `B'
Menu Board Sign
D'
Pre -Menu Board
Sign `E'
Proposed
• 60 inches in height
• 19.62 sq ft in area
• North and West
elevations
• Internally illuminated
• 16 inch letter height
• Channel cut letters
• Internally illuminated
• 6 feet in height
• 22.9 sq ft in sign face
area
• 57 sq ft in sign
structure area
• 5'/2 feet in height
• 6.72 sq ft in sign face
area
• 18 sq ft in sign
structure area
Allowed under
704-H
• 22'/2 inch height
for north elevation
• 23'/2 inch height
for east elevation
23 inch maximum
letter height
• 8 feet max height
• 50 sq ft max sign
face area
• 72 sq ft max sign
structure area
• 8 feet max height
• 50 sq ft max sign
face area
• 72 sq ft max sign
structure area
Location
OVA
S "X
DT Order Point
Canopy
Freestanding
Sign `F'
Monument Sign
`G'
Directional Sign
`H'
Directional Sign `I'
Attached
Directional Sign
«i„
x/111 3M�1 �r� Canopy Sign "K"
ACTION NEEDED
• 9 % feet in height
• Live video chat with
Barista
• Aluminum frame
• 8 feet in height
• 4 '/z feet sign face
height
• 36 sq ft sign face
area (per side)
• 6 inch stucco finish
frame
• Stucco finish,
aluminum, brick base
• Internal illumination
• 2'/zfeetin height
• 1 sq ft sign face area
(per side)
• 2 inch stucco finish
frame
• Stucco finish,
aluminum, brick base
• Internal illumination
• 2'/2 feet in height
• 1.4 sq ft sign face
area (per side)
• stucco finish frame
• Stucco finish,
aluminum, brick base
• Internal illumination
. 2 inch deep panel
• 3 inch deep
illuminated channel
letter
• 6 inch letter height
• Satin finish aluminum
• 12 inch letter height
• 3 inch deep
illuminated channel
letter
• White acrylic
Consider Approval
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Link to PowerPoint Presentation
Link to Proposed Sian Package
STAFF CONTACT: Dennis Killough (748-8072)
Lorrie Fletcher (748-8069)
Case No.
MSP16-004
No Regulations
• 8 feet max height
• 6 feet max sign
face height
• 60 sq ft max sign
face area (per
side)
• 6 inch masonry
frame
• 8 inch address
• 3 feet max height
• 4 sq ft max sign
face area (per
side)
• 6 inch masonry
frame
• 3 feet max height
. 4 sq ft max sign
face area (per
side)
• 6 inch masonry
frame
No Regulations
* Cabinet signs are
prohibited
No Regulations
* awning signs are
prohibited
0
d-
El
JED
BACKGROUND INFORMATION
APPLICANT: Hilton Displays on behalf of Starbucks
OWNERS: Dunhill Partners
PROPERTY SITUATION: 2155 West Southlake Blvd.
HISTORY: Variances approved for Southlake Marketplace:
October 4, 1994; Blockbuster Video was granted variances for letter height
of 30 inches and sign area of 61.88 square feet for both the north and west
facades.
October 5, 2004; Highland Nails & Spa was granted an increase in
allowable area from 15 square feet to 24 square feet.
March 21, 2006; Ella Bella was granted an increase in allowable area from
12 square feet to 22 square feet.
June 20, 2006; Taco House was granted an increase in allowable area
from 13.37 square feet to 24.6 square feet.
August 1, 2006; Wing Stop was granted an increase in allowable area from
14.25 square feet to 25.67 square feet.
January 25, 2011; Mooyah was granted an increase in letter size from 14
inches to 30 inches as well as an increase in area from 29.6 square feet to
43.8 square feet on the north elevation (facing W. Southlake Blvd.).
Mooyah was also granted an increase in letter size from 18.5 inches to 20
inches on the west elevation (facing Davis Blvd.).
May 17, 2011, Dunkin Donuts variance request was granted noting the
following: applicant's agreement to bring the monument sign into
conformance with current city regulations; reduce the logo height to be in
equal proportion to the Dunkin Donuts lettering on the front, east and west
side of the building; the lettering to be two 15" stacked with about two
inches, similar to what was shown in the application; the cup would be
reduced to match the lettering; the individual letters would include backlit
channel lighting and remove the wording "coffee and more"; two drive-
through signs totaling 4.63 square feet each in the locations that have been
identified on the plan; elimination of window signs and awing signs; and
noting that sign variances are conditional upon the monument sign being
brought up to standard.
August 7, 2012, a sign variance application was approved for Starbucks at
125 Davis Blvd. (Boston Market) without the monument sign component
due to Davis Blvd. construction and right of way challenges. On October 2,
2012, Starbucks complied with the monument sign stipulations, however,
they ultimately did not move into that location and it currently remains
occupied by Boston Market.
Case No. Attachment A
MSP16-004 Page 1
STAFF COMMENTS: The site plan and application exhibits are attached and/or hyper -linked to
this report. City Council approval of the proposed plan does not eliminate
the requirement for appropriate sign application submittals prior to
installation of signs. Please contact Seantay Carpenter at 817-748-8215
or scarpenter(a)ci.south lake.tx.us for sign application processing and pre -
install inspections.
WCommunity DevelopmentlMEMOISignslConditional Sign PermitsWSP16-004 StarbucksOgn BoardVtem x - MSP16-004 Starbucks.docx
Case No.
MSP16-004
Attachment A
Page 2
Vicinity Map
Starbucks
Southlake Market Place
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Case No.
MSP16-004
MS P'16 - 04
Master Sign Plan
4055 010
1,620
Feet
Attachment C
Page 1