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Item 9A Master Sign Plan for Granite Place MSP16-003 1 Applicant: Granite Properties, Inc. Request: Approval of Master Sign Plan for 4 attached building signs, a business monument sign and 3 temporary construction fence banners for Granite Place. Location: 550 Reserve Street MSP16-003 2 Aerial View SH 114 N. Carroll Avenue Aerial of the site. The property is located just east of the DPS facility. 3 The proposed Master Sign Plan includes sign regulations for: Four (4) attached signs (north, east and west elevations) to include two (2) upper story signs; One (1) business monument sign; And, three (3) temporary construction fence banners. Proposed Building Signage Permitted: Internally illuminated or back lighted lettering; Corporate colors, logo designs are acceptable upon approval by owner; All signage must comply with the City of Southlake ordinances as approved for this project; All signage is subject to review and approval of the landlord; All signage must be located within crosshatched areas identified on the elevations and as defined above as assigned by Granite; And, a LOGO is considered a word. Request Details This area is not governed by any of the current Master Sign Plans that regulate Southlake Town Square signage. The Sign Ordinance No. 704, as amended, prohibits upper story signage unless approved as part of a master sign plan. This slide lists the proposed request details. The full sign criteria can be found on Attachment C, p. 1 of the staff report. Section 33.21 of the zoning ordinance establlshes building color standards for non-residential and there are certain prohibited colors that are neon in pantone colors 4 Proposed Sign Details North Elevation – Sign Area ‘D’ Current 704-H regulations Maximum sign area allowed is 111 square feet Maximum 24 inch letter height allowed Double stack text allowed if area and letter height comply Placement must be in middle 75% of the facade Current 704-H regulations Maximum sign area allowed is 111 square feet Maximum 24 inch letter height allowed Double stack text allowed if area and letter height comply Placement must be in middle 75% of the facade 5 Proposed Sign Details East Elevation – Sign Area ‘A’ East elevation faces Reserve Street and has direct line of sight from SH 114. Maximum area is 4 ½ feet high by 50 feet wide = 225 square feet Maximum letter height = 4 ½ feet (54 inches) Right justified Limited to single row text – 3 words Current 704-H regulations All upper story signage requires City Council approval of a master sign plan Maximum sign area allowed is 200 square feet Double stack text allowed if area and letter height comply Placement must be in middle 75% of the facade Current 704-H regulations Maximum sign area allowed is 200 square feet Double stack text allowed if area and letter height comply Placement must be in middle 75% of the facade All upper story signage requires City Council approval of a master sign plan Maximum letter height under previous ordinance would be 24 inches (less than 100’ ft from the frontage road) 6 Proposed Sign Details East Elevation – Sign Area ‘C’ East elevation faces Reserve Street. Maximum area for sign is 2 ½ feet high by 30 feet wide = 75 square feet Maximum letter height = 2 ½ feet (30 inches) Limited to single row text –2 words Left justified placement Current 704-H regulations Maximum sign area allowed is 200 square feet Double stack text allowed if area and letter height comply Maximum letter height allowed is 16 inches Placement must be in middle 75% of the facade Current 704-H regulations Maximum sign area allowed is 200 square feet Double stack text allowed if area and letter height comply Placement must be in middle 75% of the facade Maximum letter height allowed is 16 inches (all other streets < 100 ft Southlake Medical – 46” – 42” 7 Proposed Sign Details West Elevation – Sign Area ‘B’ Current 704-H regulations All upper story signage requires City Council approval of a master sign plan Maximum sign area allowed is 200 square feet Double stack text allowed if area and letter height comply Placement must be in middle 75% of the facade West elevation faces internal drives, however, has direct line of sight from SH114 frontage road Maximum area for upper story sign is 4 ½ feet high by 50 feet wide = 225 square feet Maximum letter height = 4 ½ feet (54 inches) Limited to single row text – 3 words Left justified placement Current 704-H regulations Maximum sign area allowed is 200 square feet Double stack text allowed if area and letter height comply Placement must be in middle 75% of the facade All upper story signage requires City Council approval Maximum letter height under previous ordinance would be 24 inches 8 Proposed Sign Details Business Monument Sign 5 feet in height and width 3 ½ inch masonry frame 4 tenant panels with pin-mounted letters Allow location as shown with zero foot setback to east property line. Ground illumination Address will be added Current 704-H regulations Maximum height allowed is 12 feet Maximum height of sign face is 10 feet Maximum sign face area is 80 square feet (per side) Maximum number of panels is 8 Setbacks are 15 feet from north property line and 10 feet from east property line 6 inch masonry frame required 8 inch address numerals required Current 704-H regulations Maximum height allowed is 12 feet Maximum height of sign face is 10 feet Maximum sign face area is 80 square feet (per side) Maximum number of panels is 8 Setbacks are 15 feet from north property line and 10 feet from east property line 6 inch masonry frame required 8 inch address numerals required 9 Proposed Sign Details Temporary Fence Banners Temporary signage to be removed at time of certificate of occupancy issuance 6 feet by 30 feet = 180 square feet Three banners attached to the construction fencing at locations as shown Current 704-H regulations Signage on any type of fencing is not allowed 10 Sample Renderings 11 June 9, 2016; Approved (4-0) subject to the Staff Report dated June 3, 2016. Sign Board 12 Questions? 13 For Lease Signs Commercial For Sale or Lease Sign Permit required Permitted only when space is available for lease or sale on the same site Window lease sign shall not exceed 10% of the window area 14 Illumination Require halo, back-lit or projected illumination Prohibit illuminated window borders 15 Signage Color Establish a neutral color palette for sign lettering Allow logos to be any color 16 Monument Signs Add limitation for maximum width measurement: 1.0 x – 2.0x maximum total allowed height 27’ 6” 5’ 4” 17 Lifestyle Images Non-illuminated Images adhered directly to the window required to follow window signage rule not to exceed a TBD percentage 18 Tag Line & Flat Panel Signs Add definition for flat panel sign – SIGN, FLAT PANEL: An attached sign that contains routed or embossed text and/or logo affixed on a single metal plate. Tighten definition of a tag line sign Require routed letters 19 Sales Trailers Allow temporary sales trailers the same temporary sign criteria as model homes Maximum Height - 5 feet; 32 sf per 20 Questions? 21 22