Item 9A
Master Sign Plan for Granite Place
MSP16-003
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Applicant: Granite Properties, Inc.
Request: Approval of Master Sign Plan for 4 attached building signs, a business monument sign and 3 temporary construction fence banners for Granite
Place.
Location: 550 Reserve Street
MSP16-003
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Aerial View
SH 114
N. Carroll Avenue
Aerial of the site. The property is located just east of the DPS facility.
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The proposed Master Sign Plan includes sign regulations for:
Four (4) attached signs (north, east and west elevations) to include two (2) upper story signs;
One (1) business monument
sign;
And, three (3) temporary construction fence banners.
Proposed Building Signage Permitted:
Internally illuminated or back lighted lettering;
Corporate colors, logo designs are
acceptable upon approval by owner;
All signage must comply with the City of Southlake ordinances as approved for this project;
All signage is subject to review and approval of the landlord;
All
signage must be located within crosshatched areas identified on the elevations and as defined above as assigned by Granite;
And, a LOGO is considered a word.
Request Details
This area is not governed by any of the current Master Sign Plans that regulate Southlake Town Square signage. The Sign Ordinance No. 704, as amended, prohibits upper story signage unless
approved as part of a master sign plan. This slide lists the proposed request details. The full sign criteria can be found on Attachment C, p. 1 of the staff report.
Section 33.21 of
the zoning ordinance establlshes building color standards for non-residential and there are certain prohibited colors that are neon in pantone colors
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Proposed Sign Details
North Elevation – Sign Area ‘D’
Current 704-H regulations
Maximum sign area allowed is 111 square feet
Maximum 24 inch letter height allowed
Double stack text allowed if area and letter height comply
Placement must
be in middle 75% of the facade
Current 704-H regulations
Maximum sign area allowed is 111 square feet
Maximum 24 inch letter height allowed
Double stack text allowed if area and letter height comply
Placement must
be in middle 75% of the facade
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Proposed Sign Details
East Elevation – Sign Area ‘A’
East elevation faces Reserve Street and has direct line of sight from SH 114.
Maximum area is 4 ½ feet high by 50 feet wide = 225 square feet
Maximum letter height = 4 ½ feet (54 inches)
Right
justified
Limited to single row text – 3 words
Current 704-H regulations
All upper story signage requires City Council approval of a master sign plan
Maximum sign area allowed is 200 square feet
Double stack text allowed if area
and letter height comply
Placement must be in middle 75% of the facade
Current 704-H regulations
Maximum sign area allowed is 200 square feet
Double stack text allowed if area and letter height comply
Placement must be in middle 75% of the facade
All upper
story signage requires City Council approval of a master sign plan
Maximum letter height under previous ordinance would be 24 inches (less than 100’ ft from the frontage road)
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Proposed Sign Details
East Elevation – Sign Area ‘C’
East elevation faces Reserve Street.
Maximum area for sign is 2 ½ feet high by 30 feet wide = 75 square feet
Maximum letter height = 2 ½ feet (30 inches)
Limited to single row text –2
words
Left justified placement
Current 704-H regulations
Maximum sign area allowed is 200 square feet
Double stack text allowed if area and letter height comply
Maximum letter height allowed is 16 inches
Placement
must be in middle 75% of the facade
Current 704-H regulations
Maximum sign area allowed is 200 square feet
Double stack text allowed if area and letter height comply
Placement must be in middle 75% of the facade
Maximum
letter height allowed is 16 inches (all other streets < 100 ft
Southlake Medical – 46” – 42”
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Proposed Sign Details
West Elevation – Sign Area ‘B’
Current 704-H regulations
All upper story signage requires City Council approval of a master sign plan
Maximum sign area allowed is 200 square feet
Double stack text allowed if area
and letter height comply
Placement must be in middle 75% of the facade
West elevation faces internal drives, however, has direct line of sight from SH114 frontage road
Maximum area for upper story sign is 4 ½ feet high by 50 feet wide = 225 square feet
Maximum
letter height = 4 ½ feet (54 inches)
Limited to single row text – 3 words
Left justified placement
Current 704-H regulations
Maximum sign area allowed is 200 square feet
Double stack text allowed if area and letter height comply
Placement must be in middle 75% of the facade
All upper
story signage requires City Council approval
Maximum letter height under previous ordinance would be 24 inches
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Proposed Sign Details
Business Monument Sign
5 feet in height and width
3 ½ inch masonry frame
4 tenant panels with pin-mounted letters
Allow location as shown with zero foot setback to east property line.
Ground illumination
Address
will be added
Current 704-H regulations
Maximum height allowed is 12 feet
Maximum height of sign face is 10 feet
Maximum sign face area is 80 square feet (per side)
Maximum number of panels is 8
Setbacks
are 15 feet from north property line and 10 feet from east property line
6 inch masonry frame required
8 inch address numerals required
Current 704-H regulations
Maximum height allowed is 12 feet
Maximum height of sign face is 10 feet
Maximum sign face area is 80 square feet (per side)
Maximum number of panels is 8
Setbacks
are 15 feet from north property line and 10 feet from east property line
6 inch masonry frame required
8 inch address numerals required
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Proposed Sign Details
Temporary Fence Banners
Temporary signage to be removed at time of certificate of occupancy issuance
6 feet by 30 feet = 180 square feet
Three banners attached to the construction fencing at locations as shown
Current 704-H regulations
Signage on any type of fencing is not allowed
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Sample Renderings
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June 9, 2016; Approved (4-0) subject to the Staff Report dated June 3, 2016.
Sign Board
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Questions?
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For Lease Signs
Commercial For Sale or Lease
Sign Permit required
Permitted only when space is available for lease or sale on the same site
Window lease sign shall not exceed 10% of the window area
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Illumination
Require halo, back-lit or projected illumination
Prohibit illuminated window borders
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Signage Color
Establish a neutral color palette for sign lettering
Allow logos to be any color
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Monument Signs
Add limitation for maximum width measurement: 1.0 x – 2.0x maximum total allowed height
27’ 6”
5’ 4”
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Lifestyle Images
Non-illuminated
Images adhered directly to the window required to follow window signage rule not to exceed a TBD percentage
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Tag Line & Flat Panel Signs
Add definition for flat panel sign –
SIGN, FLAT PANEL: An attached sign that contains routed or embossed text and/or logo affixed on a single metal plate.
Tighten definition of a
tag line sign
Require routed letters
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Sales Trailers
Allow temporary sales trailers the same temporary sign criteria as model homes
Maximum Height - 5 feet; 32 sf per
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Questions?
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