Item 4K CITY OF
SOUTHLAKE
Department of Planning & Development Services
STAFF REPORT
June 14, 2016
CASE NO: SV16-009
PROJECT: Sign Variance for Fidelis Realty Partners
EXECUTIVE
SUMMARY: Fidelis Realty Partners is requesting a variance to the Sign Ordinance No. 704-H
regulations for number of signs, sign height and sign area for two (2) temporary
land signs advertising property for sale located at 500 W. State Highway 114.
REQUEST: Fidelis Realty Partners is requesting a variance to the Sign Ordinance No. 704-H
regulations for number of signs, sign height and sign area for two (2) temporary
land signs. Specifically, the applicant is requesting approval of two (2) temporary
land signs at locations formerly approved for Dove 114 Infinity, LLC and prior to
that, The Grove. Although the proposed signs are currently erected in the same
locations as the previously approved signs, the sizes have slightly decreased.
The first sign (1A) is located at the southeast corner of Dove Street and State
Highway 114 frontage road. The second sign (113) is located approximately 1200
feet south of the first sign and faces the S.H. 114 frontage road. The previous
temporary land signs for the property were approved by City Council on August 21,
2007; and granted two (2) year extensions in 2010, 2012 and 2014. The current
approved sign variance is due to expire June 17, 2016. The applicant is requesting
a two-year approval period for the two (2) proposed signs.
On June 9, 2016, the Sign Board unanimously recommended approval subject to
the staff report.
The specific variances requested are as follows:
Sign Permitted Previously Approved Existing/Requested
Regulation
Number of 1 sign per street 2 signs located along the 2 signs located along the
Signs front W SH 114 frontage road W SH 114 frontage road
Maximum 5 feet 17 feet 15 feet
Height
Maximum 32 sq. ft. 140 sq. ft. 128 sq. ft.
Area
Case No.
SV16-009
ACTION NEEDED: Consider approval of requested sign variances
ATTACHMENTS: (A) Background Information — LINK TO PRESENTATION
(B) Vicinity Map
(C) Exhibits
(D) Sign Variance Application
STAFF CONTACT: Lorrie Fletcher (748-8069)
Dennis Killough (748-8072)
Case No.
SV16-009
BACKGROUND INFORMATION
APPLICANT/OWNER: Fidelis Realty Partners
PROPERTY SITUATION: The property is located at the southeast corner of West Dove Street and
West S.H. 114; 500 W. S.H. 114.
HISTORY: February 2006 — City Council approved sign variances for Aventerra signs
on this site. In 2007, the sign face was changed to The Grove.
August 21, 2007 - City Council approved two large temporary signs for The
Grove for a period of 1 year (SP07-233A).
August 3, 2010 — City Council approved an extension of the previously
approved variance for a period of 2 years.
August 7, 2012 — City Council approved an extension of the previously
approved variance for a period of 2 years.
June 17, 2014 — City Council approved an extension of the previously
approved variance for a period of 2 years. (SV14-010)
SIGN BOARD: June 9, 2016; Approved (4-0) subject to the Staff Report dated June 3,
2016. (Granting 2-year approval period)
STAFF COMMENTS: The sign criteria, site plan and application are attached to this report.
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Case No. Attachment A
SV16-009 Page 1
Vicinity Map
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Case No. Attachment B
SV16-009 Page 1
Existing Requested Signs
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Case No. Attachment C
SV16-009 Page 2
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SV16-009 Page 3
Previously Approved Signs
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Case No. Attachment C
SV16-009 Page 4
Sign Variance Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance;
1. That a literal enforcement of the sign regulation will create an unnecessary hardship or practical
difficulty on the applicant_
Applicant is requesting a time extension for the size and locations of existing temporary signs. We seek
permission to raise the maximum sign size threshold to 128 square feet(8'x 16). It is applicant's opinion
that smaller signs would be insufficient and ineffective due to the size of the property (54 acres)and its
location on Highway 114-
2. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected
property and is not self imposed_
Elevation disparities(Between the land and adjacent roadway), setbacks and surrounding thick vegetation
on the subject property dictate that signs of this size are required for adequate'Visibility and effective
communication of the developer's intent.
3. That the variance vii II not injure and vii I I be wholly compatible with the use and permitted
development of adjacent properties_
It is important for these signs to be large enough to conve,:,the magnitude of this project and ensure that
nearby current and prospective residents will be averted and informed_
4. That the variance will be in harmony with the spirit and purpose of the sign ordinance_
In these two locations_these temporary signs will appear appropriately sized and will serve to inform the
community as well as to stimulate beneficial economic activity during the development period_
Case No. Attachment D
SV16-009 Page 1