SB Item 5 - Another Broken Egg
Department of Planning & Development Services
S T A F F R E P O R T
April 29, 2016
CASE NO: SV16-007
PROJECT: Sign Variance for Another Broken Egg
EXECUTIVE
SUMMARY:
On behalf of Double R Restaurant Group, Chandler Signs is requesting variances
to the Master Sign Plan for Bicentennial Retail Plaza (MSP) and Sign Ordinance
No. 704-H to allow two (2) attached signs that exceed maximum permitted total
sign area as well as letter/logo height and sign width. The location is 410 W.
Southlake Boulevard, Suite 160.
REQUEST
DETAILS:
The purpose of this item is to consider approval of a sign variance that would allow
Another Broken Egg two (2) attached signs that exceed maximum permitted sign
area as well as letter/logo height and sign width. More specifically, the applicant is
requesting consideration of three different signage options for both the north and
south elevations.
The applicant is occupying the previous lease space of Burger Shack which
received a variance for their sign area (55 sq. ft. approved) and logo height (33
inches approved) in June of 2012; and previous to Burger Shack was Fat Daddy's
Burger House which received a variance for their sign area (48.3 sq. ft. approved)
and logo height (33 in. approved) in May of 2010.
The specific variances are as follows:
Bicentennial Burger Proposed
Sign Fat Daddy’s
Sign Retail Plaza Shack Options for
Ordinance Approved
Regulation Master Sign Approved Another
704-H Variance
Plan Variance Broken Egg
1) 86 sq. ft.
Maximum Area
2) 35 sq. ft.
for south 35 sq. ft. 35 sq. ft. 48.3 sq. ft. 55 sq. ft.
3) 124.87 sq.
elevation
ft.
Maximum Area 1) 47.5 sq. ft.
for north 35 sq. ft. 35 sq. ft. N/A N/A 2) 35 sq. ft.
elevation 3) 61.7 sq. ft.
Maximum
1) 22 inches
Letter Height
20.5 inches 24 inches N/A N/A 2) 14.2 inches
for south
3) 27 inches
elevation
Case No.
SV16-007
Maximum
1) 19.5 inches
Letter Height
14 inches 18 inches N/A N/A 2) 16.5 inches
for north
3) 22.5 inches
elevation
Maximum Logo 1) 48.5 inches
Height for south 25.6 inches 24 inches 33 inches 33 inches 2) 34.5 inches
elevation 3) 60.5 inches
Maximum Logo 1) 40 inches
Height for north 17.5 inches 18 inches 33 inches 33 inches 2) 34.3 inches
elevation 3) 45.7 inches
Maximum Sign
1) 14.7 feet
Width (middle
18.7 feet 18.7 feet N/A N/A 2) 9.4 feet
75%) for south
3) 18 feet
elevation
Maximum Sign
1) 17.7 feet
Width (middle
15.7 feet 15.7 feet N/A N/A 2) 15.7 feet
75%) for north
3) 20.1 feet
elevation
ACTION NEEDED: Consider approval of sign variances requested
ATTACHMENTS:
(A) Background Information – LINK TO PRESENTATION
(B) Vicinity Map
(C) Plans and Support Information
(D) Demonstration
STAFF CONTACT:
Dennis Killough (817)748-8072
Lorrie Fletcher (817)748-8069
Case No.
SV16-007
BACKGROUND INFORMATION
APPLICANT:
Burger Shack / TVS Company
PROPERTY SITUATION:
410 W. Southlake Boulevard, Suite 160
HISTORY:
September 2006 – sign variance approved for Bicentennial Plaza
(SP06-362) which included conditional regulations for maximum
letter height; number of signs; and minimum monument setback.
City Council granted the three requested variances but noted that
other than the variance on the letter heights, the attached signage
would meet all other regulations of the existing sign ordinance and
requiring the monument signs be brought back to City Council for
separate approval.
April 2008 – development monument signs approved by Council
March 2009 – permanent attached sign permitted for Fat Daddy’s
May 2010 – additional attached sign/logo permitted for Fat Daddy’s
approved under SV10-007.
June 2012 – permanent attached signs permitted for Burger Shack
approved under SV12-008.
STAFF COMMENTS:
The sign criteria and application are attached to this report.
Case No. Attachment A
SV16-007 Page 1
Case No. Attachment B
SV16-007 Page 1
Site Plan
Case No. Attachment C
SV16-007 Page 1
Proposed Signs Option 1
South Elevation – Facing Southlake Boulevard
Case No. Attachment C
SV16-007 Page 2
Proposed Signs Option 2
South Elevation – Facing Southlake Boulevard
Case No. Attachment C
SV16-007 Page 3
Proposed Signs Option 3
South Elevation – Facing Southlake Boulevard
Case No. Attachment C
SV16-007 Page 4
Proposed Signs Option 1
North Elevation – Facing Internal Driveway
Case No. Attachment C
SV16-007 Page 5
Proposed Signs Option 2
North Elevation – Facing Internal Driveway
Case No. Attachment C
SV16-007 Page 6
Proposed Signs Option 3
North Elevation – Facing Internal Driveway
Case No. Attachment C
SV16-007 Page 7
Previously Approved Burger Shack Signs
18” {
Case No. Attachment C
SV16-007 Page 3
Application
Demonstration
Please demonstrate that the following conditions are applicable to the requested sign variance:
1.) That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty
on the applicant.
At the 34 square feet that is allowed by city code the sign would not be visible causing customer to not be able
to locate their establishment given that the building sits more than 125’ off of the road.
2.) That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property
and is not self imposed.
The façade that the sign is going on is one of the larger facades in the shopping center giving our sign the
appearance of being smaller. We want to make sure the sign looks proportional in the space that it is going. Also
the building sits more than 125’ off of the road.
3.) That the variance will not injure and will be wholly compatible with the use and permitted development of
adjacent properties.
I believe increasing the size of the sign will help with safety because the sign will be seen from farther away
giving a chance for people to signal and turn with enough time to alert the people behind them.
Also, The Shack also had to go for a variance and was able to get their signs approved.
4.) That the variance will be in harmony with the spirit and purpose of the sign ordinance.
Yes, a majority of our sign follows the shopping center sign criteria.
Case No. Attachment D
SV16-007 Page 1