Item 9C
Chiloso Mexican Bistro Sign Variance
SV16-003
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SV16-003
Owner: Chiloso Mexican Bistro
Request: Approval of sign variance to allow an attached building sign to exceed maximum allowed sign area.
Location: 2251 E. Southlake Blvd.,
Ste. 140
Douglas Jorgensen, on behalf of Chiloso Mexican Bistro is requesting approval of a variance to the Sign Ordinance No. 704-H to allow an increase in the allowable sign area for the restaurant
located at 2251 E. Southlake Boulevard, Suite 140, Southlake, Texas.
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History
BJ’s
Bassett
PGA Golf
In May 2014, City Council was presented with a master sign plan for the Kimball Oaks development. By September 2014, only signage for Building E – BJ’s; Building G - Bassett Furniture;
Building C – PGA Golf; the monument sign package and the corner feature signage were approved. All other signs proposed within the development remain subject to sign ordinance 704, as
amended.
Building E - BJ’s approved under specific elevation letter / logo heights: East 15” & 72”; West 12” & 60”; North 15” & 60”
Building G – Bassett approved specifically for
36” letter height and up to 50 sf in area (permitted west elevation sign is 36” letters and 37.78 sf in area)
Building C – PGA Golf approved specifically for North max logo of 72” with
20” letters for PGA and 36” letters for superstore; East logo 60”, PGA 16”, superstore 30”; South logo 72”, PGA 20”, superstore 36”
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Aerial View
E. Southlake Boulevard
S. Kimball Avenue
The aerial shows the location of the property.
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Site Plan
±370’
The sign is located on the northwest façade of building H.
The maximum letter height is determined by the distance from edge of street pavement. Using a direct line of sight, the
distance is approximately 370 feet which allows a maximum letter height of 36 inches.
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Variance Request
The applicant proposes to comply with all regulations of the Sign Ordinance 704-H with the exception of the following variances:
Sign Ordinance 704, as amended, determines allowable
sign area by lease space width. The west elevation shows a lease space width of 44 feet. The sign area at this location is calculated as 1 linear foot of lease space multiplied by 0.80
or 35.2 square feet. The components of the proposed sign total approximately 74.36 square feet.
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Proposed Sign Details
22.6 inch channel letters
28.3 inch channel cut logo – i with flame
10 inch tag line letters
74.36 square feet for total area
8”
Illuminated channel letters for Chiloso and an illuminated pill box for the tag line, Mexican Bistro. The letters and pill box depth is proposed at 8 inches.
The letters are proposed as 22.6 inches for the Chiloso channel letters and 10 inches for the Mexican Bistro tag line. The letter ‘i’ is 28.3 inches. The overall size of the sign
is 74.36 square feet. There is a black aluminum backplate located behind the channel letters and tag line.
The allowable square footage is 35.2 sf and allowable letter height is 36
inch maximum from E. Southlake Blvd.
NOTE: The approximate revised area with boxing out the open area is approximately 64 sf
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Sign Rendering
WEST
The proposed sign is shown on the west elevation of the lease space.
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Sign Rendering
The proposed sign is shown on the west elevation of the lease space. NOTE: This sign appears smaller on this slide than in the previous slide.
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February 18, 2016; Approved (3-2) subject to the Staff Report dated February 12, 2016 and specifically granting the variance.
Sign Board
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Questions?
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Southeast Elevation facing internal drive
Previously proposed
Revised
Replaced 5 ½ inch deep cabinet with 1/8 inch thick black plate with ¾ inch pushed through letters
Reduced length of plate from 8 feet 11 inches to 7 feet and rounded out corners
Reduced
spacing from the wall from 2 inches to 1 inch for both sign elements
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View from 1709
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View from 1709
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