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Item 9D Department of Planning & Development Services S T A F F R E P O R T January 26, 2016 CASE NO: MSP15-005 PROJECT: Master Sign Plan for Children’s Health EXECUTIVE SUMMARY: On behalf of Children’s Health System, CBRE and Babendure Design Group are requesting approval of a Master Sign Plan for the rebranding of Children’s Medical Center to Children’s Health. The existing facility is located at 470 E. State Hwy. 114, Southlake, Texas. REQUEST DETAILS: Children’s Medical Center has expanded and rebranded to Children’s Health. The rebrand encompasses the health system’s more than 40 locations, including its Southlake campus. With expanded services in Southlake, the campus is seeking signage that clearly communicates the new Children’s Health brand and the expansion of its specialty services to include After-hours Urgent Care (anticipated hours of operation for urgent care are weekdays 5 p.m. – 10 p.m., Saturday- Sunday 12 p.m. – 10 p.m.). With the addition of the Urgent Care services, additional traffic is anticipated both to the site and within the site, requiring the existing site entrances to be enhanced for the patients and visitors coming to the facility. The proposed Master Sign Plan (MSP) is intended to replace the MSP that was approved for Children’s Medical Center in 2010. The proposed MSP includes sign regulations for a business monument sign, vehicular directional signs, internal site directional signs, and attached building signs. The previously approved balloon sculpture in the entry tower of the building and the restricted parking signs are proposed to remain. On January 7, 2016, the Sign Board unanimously recommended approval for the proposed MSP with exception to the primary business monument sign which they suggested a larger font size and the internal site directional signs be decreased in height to be consistent with the 4’2” signs that are currently out there and to include a masonry base. On January 19, 2016, the City Council approved all signage as presented with exception to the primary business monument sign located along the SH114 frontage road. The applicant agreed to table that component of their request and return with multiple options for City Council consideration. Staff has received three (3) options from the applicant which are as follows. Please refer to the sign plan booklet that has been included in your meeting packet for complete details. Case No. MSP15-005 Existing Primary Business Monument: Option 1: Existing Sign Proposed Sign Sign Ordinance 704  Maximum 12 feet tall   10 ½ feet tall 7 feet tall  Maximum sign face   11 ½ feet wide 21 feet wide area is 80 s.f. (per   Sign face area 92 s.f. Sign face area ± 42 side)  s.f. aluminum with push-  6-inch masonry frame  through letters Letters/logo pin  2-foot masonry base  mounted two sided sign  internal, external or   Two-sided sign internally illuminated ground illumination –  with white LED External illumination must be white LED  stone base  8-inch address Case No. MSP15-005 Option 2: Existing Sign Proposed Sign Sign Ordinance 704  11 feet 3 inches tall Maximum 12 feet tall  7 feet tall   10 feet wide Maximum sign face  21 feet wide  area is 80 s.f. (per Sign face area 75  Sign face area ± 42 side) s.f. s.f.   6-inch masonry frame aluminum with push-  Letters/logo pin  through letters 2-foot masonry base mounted   two sided sign internal, external or  Two-sided sign  ground illumination – internally illuminated  External illumination must be white LED with white LED   8-inch address stone base Case No. MSP15-005 Option 3: Existing Sign Proposed Sign Sign Ordinance 704  Maximum 12 feet tall   10 feet tall 7 feet tall  Maximum sign face   10 feet wide 21 feet wide area is 80 s.f. (per   Sign face area 63 s.f. Sign face area ± 42 side)  s.f. aluminum with push-  6-inch masonry frame  through letters Letters/logo pin  2-foot masonry base  mounted two sided sign  internal, external or   Two-sided sign internally illuminated ground illumination –  with white LED External illumination must be white LED  stone base  8-inch address A summary of the approved sign types requested in the Master Sign Plan on January 19, 2016 are as follows. Number of Signs and Sign Type Brief Description Locations 3 Signs Vehicular Directional Signs  6 ½’ tall  aluminum with push- through letters  two-sided sign  internally illuminated with white LED  stone base Case No. MSP15-005 Number of Signs and Sign Type Brief Description Locations 4 Signs  4’ 2” tall Internal Site Directional Signs  aluminum with push- through letters  two-sided sign  internally illuminated with white LED  stone base Attached Building Sign – west elevation  tag line and canopy sign removed  letter height reduced to a 1 Sign maximum 15 inches  Tower front / west  37” balloon logo to remain elevation  flush mounted aluminum cut letters  externally illuminated TO BE REMOVED:  3 Signs Flush mounted aluminum Canopy – Identification Signs  cut letters Tower front  elevation Non-illuminated   Eastern elevation 5” letters for sign   Northern elevation 3.5” letters for sign Attached Building Sign – south 1 Sign new sign elevation   South elevation 31 inch maximum letter facing SH 114 height  37 inch balloon logo  channel cut letters  internal illumination  black & red during the day  white & red at night Case No. MSP15-005 Number of Signs and Sign Type Brief Description Locations Canopy Sign – east elevation  existing surgery/discharge sign removed  children’s health with logo and surgery center is new sign 1 Sign  overall height for stacked East elevation text is approximately 18 canopy inches  balloon logo height approximately 12 ½ inches  non-illuminated TO REMAIN: Balloon Sculpture   7’6” balloon sculpture Inside tower  Externally illuminated TO REMAIN: Restricted Parking Signs 8 Signs   12” by 18” aluminum Located in panels western and  northern parking Non-illuminated lots ACTION NEEDED: Consider approval of Master Sign Plan – primary business monument sign ATTACHMENTS: (A) Background Information – LINK TO PRESENTATION (B) Vicinity Map (C) Site Plan (D) Business Monument Sign Booklet STAFF CONTACT: Lorrie Fletcher (817-748-8069) Dennis Killough (817-748-8072) Case No. MSP15-005 BACKGROUND INFORMATION OWNER: Children’s Health System APPLICANT: CBRE and Babendure Design Group PROPERTY SITUATION: The property is located at 470 East S.H. 114. LEGAL DESCRIPTION: Lot 1, Block 1, Carillon Offsite Infrastructure & Children’s Medical Center HISTORY: A Zoning Change & Development Plan for Carillon was approved by City Council on November 18, 2008 (Planning Case ZA08-031). A Site Plan for Children’s Medical Center was approved by City Council on April 20, 2010 (Planning Case ZA10-017). A Master Sign Plan for Children’s Medical Center was approved by City Council on June 1, 2010 (Planning Case MSP10-003). A Zoning Change & Development Plan Amendment for Carillon was approved by City Council on September 4, 2012 (Planning Case ZA12-066). SOUTHLAKE 2030 PLAN/ STRATEGIC LINK: Quality Development / C3 – Provide attractive and unique spaces for enjoyment of personal interests. SIGN BOARD: January 7, 2016; Approved (6-0) subject to the staff report dated December 30, 2015 and accepting the proposed signage noted in the staff report with the following exceptions: noting the applicant’s willingness to potentially look at  slightly increasing the font size on the business monument only; and, noting that on the internal site directional signs, that the  height will be capped at 4’ 2”, the same as the existing vehicular signs that are being replaced and a masonry base shall be required on those signs. CITY COUNCIL ACTION: January 19, 2016; Approved (7-0) subject to the Staff Report dated January 12, 2016 noting that Council’s approval is for all of the sign renderings with the exception of the main entry monument sign that the applicant has agreed to return to the February 2, 2016 City Council meeting with multiple renderings for Council consideration at that time and noting the applicant’s agreement to complete any necessary cosmetic paint repair type of work as needed where prior sign base or letters have been changed. STAFF COMMENTS: The sign criteria, site plan and application are attached to this report. N:\\Community Development\\MEMO\\Signs\\Conditional Sign Permits\\MSP15-005 - Children's Health\\CC2 Packet\\Item 9D.docx Case No. Attachment A MSP15-005 Page 1 Case No. Attachment B MSP15-005 Page 1 Site Plan Case No. Attachment C MSP15-005 Page 1 Narrative Case No. Attachment C MSP15-005 Page 2