Item 9D
Department of Planning & Development Services
S T A F F R E P O R T
January 12, 2016
CASE NO: MSP15-005
PROJECT: Master Sign Plan for Children’s Health
EXECUTIVE
SUMMARY:
On behalf of Children’s Health System, CBRE and Babendure Design Group are
requesting approval of a Master Sign Plan for the rebranding of Children’s Medical
Center to Children’s Health. The existing facility is located at 470 E. State Hwy.
114, Southlake, Texas.
REQUEST
DETAILS:
Children’s Medical Center has expanded and rebranded to Children’s Health. The
rebrand encompasses the health system’s more than 40 locations, including its
Southlake campus. With expanded services in Southlake, the campus is seeking
signage that clearly communicates the new Children’s Health brand and the
expansion of its specialty services to include After-hours Urgent Care (anticipated
hours of operation for urgent care are weekdays 5 p.m. – 10 p.m., Saturday-
Sunday 12 p.m. – 10 p.m.). With the addition of the Urgent Care services,
additional traffic is anticipated both to the site and within the site, requiring the
existing site entrances to be enhanced for the patients and visitors coming to the
facility. The proposed Master Sign Plan (MSP) is intended to replace the MSP that
was approved for Children’s Medical Center in 2010. The proposed MSP includes
sign regulations for a business monument sign, vehicular directional signs, internal
site directional signs, and attached building signs. The previously approved
balloon sculpture in the entry tower of the building and the restricted parking signs
are proposed to remain.
On January 7, 2016, the Sign Board unanimously recommended approval for the
proposed MSP with exception to the primary business monument sign which they
suggested a larger font size and the internal site directional signs be decreased in
height to be consistent with the 4’2” signs that are currently out there and to
include a masonry base.
A summary of the sign types requested in the Master Sign Plan follows. The items
with the blue background are either newly proposed or remaining as previously
approved. The items with the pink background are shown as being replaced by
new signage or removed. Please refer to the sign plan booklet that has been
included in your meeting packet for complete details to include the two revised
sign types per the Sign Board recommendations.
Case No.
MSP15-005
Number of Signs and
Sign Type Brief Description
Locations
Business Monument Sign – as
12’ tall
1 Sign
shown to Sign Board
7’ wide – sign face 70 sf
aluminum with push-
through letters
two-sided sign
internally illuminated with
white LED
stone base
Business Monument Sign –
12’ tall
1 Sign
updated
8’ 4” wide – sign face 83 sf
aluminum with push-
through letters
two-sided sign
internally illuminated with
white LED
stone base
1 Sign
REPLACING:
7’ tall
Identification Monument Sign
Letters/logo pin mounted
Two-sided sign
External illumination
Vehicular Directional Signs 3 Signs
6 ½’ tall
aluminum with push-
through letters
two-sided sign
internally illuminated with
white LED
stone base
2 Signs
REPLACING:
5’6” tall
Secondary Monument Signs
Letters/logo pin mounted
Two-sided signs
External illumination
Case No.
MSP15-005
Number of Signs and
Sign Type Brief Description
Locations
1 Sign
4’2” tall
REPLACING:
Sign posts are painted
square aluminum
Vehicular Directional Sign
Panels are fabricated
aluminum
Double-sided signs
Sign text varies by location
Non-illuminated
Internal Site Directional Signs – as 4 Signs
shown to Sign Board
6’ tall
aluminum with push-
through letters
two-sided sign
internally illuminated with
white LED
Internal Site Directional Signs – 4 Signs
4’ 2” tall
updated
aluminum with push-
through letters
two-sided sign
internally illuminated with
white LED
stone base
4 Signs
4’2” tall
REPLACING:
Sign posts are painted
square aluminum
Vehicular Directional Signs
Panels are fabricated
aluminum
Double-sided signs
Sign text varies by location
Non-illuminated
Attached Building Sign – west
elevation
tag line and canopy sign
removed
letter height reduced to a
1 Sign
maximum 15 inches
Tower front / west
37” balloon logo to remain
elevation
flush mounted aluminum
cut letters
externally illuminated
Case No.
MSP15-005
Number of Signs and
Sign Type Brief Description
Locations
REPLACING:
Attached Building Sign – west
elevation
Flush mounted
aluminum cut letters
Externally illuminated 1 Sign
17” letter “c” in Tower front / west
“children’s” elevation
37” balloon
6” letter “m” in medical
REMOVED:
3 Signs
Flush mounted aluminum
Canopy – Identification Signs
cut letters
Tower front
elevation
Non-illuminated
Eastern elevation
5” letters for sign
Northern elevation
3.5” letters for sign
Attached Building Sign – south 1 Sign
new sign
elevation
South elevation
31 inch maximum letter
facing SH 114
height
37 inch balloon logo
channel cut letters
internal illumination
black & red during the day
white & red at night
Canopy Sign – east elevation
existing surgery/discharge
sign removed
children’s health with logo
and surgery center is new
sign 1 Sign
overall height for stacked East elevation
text is approximately 18 canopy
inches
balloon logo height
approximately 12 ½ inches
non-illuminated
Case No.
MSP15-005
Number of Signs and
Sign Type Brief Description
Locations
TO REMAIN:
Balloon Sculpture
7’6” balloon sculpture
Inside tower
Externally illuminated
TO REMAIN:
Restricted Parking Signs
8 Signs
12” by 18” aluminum
Located in
panels
western and
northern parking
Non-illuminated
lots
ACTION NEEDED: Consider approval of Master Sign Plan
ATTACHMENTS:
(A) Background Information
(B) Vicinity Map
(C) Site Plan – Link to Presentation
(D) Sign Plan Booklet
STAFF CONTACT:
Lorrie Fletcher (817-748-8069)
Dennis Killough (817-748-8072)
Case No.
MSP15-005
BACKGROUND INFORMATION
OWNER:
Children’s Health System
APPLICANT:
CBRE and Babendure Design Group
PROPERTY SITUATION:
The property is located at 470 East S.H. 114.
LEGAL DESCRIPTION:
Lot 1, Block 1, Carillon Offsite Infrastructure & Children’s Medical
Center
HISTORY:
A Zoning Change & Development Plan for Carillon was approved
by City Council on November 18, 2008 (Planning Case ZA08-031).
A Site Plan for Children’s Medical Center was approved by City
Council on April 20, 2010 (Planning Case ZA10-017).
A Master Sign Plan for Children’s Medical Center was approved by
City Council on June 1, 2010 (Planning Case MSP10-003).
A Zoning Change & Development Plan Amendment for Carillon was
approved by City Council on September 4, 2012 (Planning Case
ZA12-066).
SOUTHLAKE 2030 PLAN/
STRATEGIC LINK:
Quality Development / C3 – Provide attractive and unique spaces
for enjoyment of personal interests.
SIGN BOARD:
January 7, 2016; Approved (6-0) subject to the staff report dated
December 30, 2015 and accepting the proposed signage noted in
the staff report with the following exceptions:
noting the applicant’s willingness to potentially look at
slightly increasing the font size on the business monument
only;
and, noting that on the internal site directional signs, that the
height will be capped at 4’ 2”, the same as the existing
vehicular signs that are being replaced and a masonry base
shall be required on those signs.
STAFF COMMENTS:
The sign criteria, site plan and application are attached to this
report.
REQUEST:
The applicant is requesting approval of a Master Sign Plan. Please
refer to the sign booklet provided in the meeting packet for
complete sign details.
N:\\Community Development\\MEMO\\Signs\\Conditional Sign Permits\\MSP15-005 - Children's Health\\CC Packet\\Item 9D.docx
Case No. Attachment A
MSP15-005 Page 1
Case No. Attachment B
MSP15-005 Page 1
Site Plan
Case No. Attachment C
MSP15-005 Page 1
Narrative
Case No. Attachment C
MSP15-005 Page 2