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Item 5. A .. Tarrant County Public Health Division of Epidemiology and Health Information Pedal Cyclist Injury Deaths, Tarrant County Table 1. Pedal cyclist deaths by cause of death by age group, Tarrant county, 2008-2010 e . lk&e. Rt L it-c' Pedal cyclist in collision 0 0 1 1 0 0 3 0 1 0 0 6 with a motor vehicle Pedal cyclist in collision 0 0 0 0 0 0 0 0 0 0 0 0 with pedestrian or animal Pedal cyclist in collision 0 0 0 0 0 0 0 0 0 0 0 0 with other pedal cycle Pedal cyclist injured in collision with railway 0 0 0 0 0 0 0 0 0 0 0 0 train or railway vehicle Pedal cyclist injured in collision with other 0 0 0 0 0 0 0 0 0 0 0 0 non -motor vehicle Pedal cyclist injured in collision with fixed or 0 0 0 0 0 0 0 0 0 0 0 0 stationary object Pedal cyclist injured in non -collision transport 0 0 0 0 0 0 0 0 0 0 0 0 accident Pedal cyclist injured in other and unspecified 0 0 0 0 0 2 2 0 1 0 0 5 transport accidents Total O 0 1 1 0 2 5 0 2 0 0 11 Data source: Texas Department of State Health Services Data provided by: Division of Epidemiology and Health Information, Tarrant County Public Health Tarrant County Public Health 1101 S. Main Street Fort Worth, TX 76104 (817) 321-4700 www.tarrantcounty.com/ehealth Page 2 of 2 Table 1. Pedal cyclist deaths by collision with a motor vehicle by age group, Tarrant county, 2011-2013 Cause of Death Age Group Pedal cyclist in (in years) collision with a motor vehicle < 1 0 1to4 1 5 to 14 3 15-24 1 25-34 0 35-44 1 45-54 3 55-64 1 65-74 0 75-84 0 85+ 0 Total 10 Data source: Texas Department of State Health Services Data provided by: Division of Epidemiology and Health Information, Tarrant County Public Health Tarrant County Public Health 1101 S. Main Street Fort Worth, TX 76104 (817) 321-4700 http://health.tarrantcounty.com Securing the Safety of Southlake I s Cyclists InitiativeUpdated HelmetLaw • SafetyAwareness Campaign ••••••!••••i••••••••S••tp0000••i••!1 p•••oo•o My background • Current Southlake population, traffic, and cycling information Why we need an extended helmet ordinance • What we can do better educate and enforce existing legislation 000000000000000000000err 0000•••i•••i••!••••• • Southlake Resident and Student Deeply impacted by a cycling tra; this year • Extensive research on the subjec Feel that we as a community car job of: .. Legislation . Education . Enforcement • Proposals & recommendations Southlake- A Growing Community • Population Approaching 30,000 • New Shopping Centers Along Southlake Boulevard • Increased population and retail shops means more traffic on Southlake streets SouthlakeCity of Po 0i ••• tf 31,924 . 26,575 21,519 13,350 f. i i r 0. i (Last and Lind) 000000eoo*000*000e0000000009000000000000000o Southlake Survey According to a city conducted survey, citizens were asked what is the most important issue facing Southlake. Almost everyone had a similar response: 0 0 Traffic, traffic, traffic ... when one project finishes another one begins. DFW Connect is virtual finished, Kimball from Highland to Dove is starting . .. Construction projects change the traffic congestion patterns How we grow. We have seen a significant growth over the last two years. It is great financially for our community but needs to grow in a way that keeps with the values of Southlake. A small town feel that is safe The new traffic patterns ... make navigating the city difficult. Finding safe ways for residents to get where they are going seems important. Maybe the solution includes more walking and biking routes �n (2013 Citizen Satisfaction Survey Verbatim Comments) Danger on the Road for Cyclists • Increased traffic means increased susceptibility for accidents • Auto -Bike accidents are some of the most fatal • FATALITIES From 2009 to 2013 nationwide bicycle fatalities have increased by 18% See Appendix A (Insurance Institute for Highway Safety and Highway Loss Data Institute) • INJURIES According the National Highway Traffic Safety Administration: 500,000 people are treated annually for cycling related injuries Amounts to $5 billion in lifetime medical costs for Americans See Appendix B (Pedestrian and Bicycle Information Center) Our Current Helmet Law • Southlake has a bicycle helmet ordinance for children ages 14 and under. Texas fnton Under 18 1997 ust Under 18 1996I97 cdford Under 16 1996 enbrook Under 17 1996 0PPCII Under 15 1997 alias Under 18 1996/2014 •on Worth Under 18 1996 ouston 'ndcr 18 1995 outhlake 'ndcr 15 1999 ("Bicycle Helmet Laws") • 15 -- 17 year -olds are in fatal bicycle accidents at the same rate at 4 -- 5 year olds See Appendix C (Tracy et.al) Benefits of Helmet Usage • An impact at 30 MPH is the equivalent of falling off a 30 foot building See Appendix D (Alzheimer's Association, Ellis) • Wearing a bike helmet can reduce your risk of head injury by 85% David Spain, chief of trauma and critical care surgery at Stanford University Medical Center • Helmet usage for minors amounts to saving over 250 lives and prevents more than 500,000 injuries nationwide • Every $10 helmet generates $570 in benefits to society See Appendix E ("Bicycle Safety Educational Efforts at Stanford" and National Injury and Violence Prevention Resource Center) Step 1: Expand Current Law Expand Southlake"s current Bicycle Helmet Law to extend below 18 years of age Save lives Save money Reduce serious injuries Align Southlake with adjoining high -traffic communities (Arlington, Austin, Dallas, Fort Worth, Houston) Our Current Bicycle Safety Education • Most Southlake residents are unaware of current laws * Limited/no engagement with Fire Department is No engagement with local bicycle businesses • No Bicycle Safety posts on FaceBook page in past year Recent back -to -school safety post mentioned nothing about bicyclists or helmets • No bicycle safety emails City of Southlake, TX - Government " August e it at 12:00pn, Southlake DPS has 4 Back to school reminders: 1. Parents — check for traffic pattern changes and road construction near your child's school. 2. Parents - take a moment to "time"' the route you would normally take, 3. All drivers — Remember, "no cell phone use in school zones" and be sure to obey all traffic warning signs 4. All Drivers - Allow extra time for your daily commute especially before and after school. Read more: http://bit.ly/l PgTr4D Back -to -School Traffic Reminder I MySouthlakeNews It's hard to believe that summer is winding down and school will soon be back in session. Back -to -school preparations are already underway for Carroll MYSO} JTHLAKENEN1S r f; M jr Like W, Comment 4 share Step 2: Improve Bicycle Safety Education Efforts Expand Southlake-s current Bicycle Helmet Education Efforts, by. Tasking Police/Fire Departments with annual education campaigns at i schools Engaging local businesses and our Fire Department to support efforts to make sure parents have proper helmets for their kids See Appendix E (State of New York Department of Health) w Schedule at least 3 major bicycle safety campaigns per year (spring, summer, back -to -school) Facebook, emails, press releases, etc. 44erreo000000000000000000000000000000000000 Step 3: Actively Enforce Helmet Laws t►►Jv► L c. .JvuL►►►urXL. -� t,ur I L. iiL uI►LA/ vI t-ZltatAl."%-" helmet laws Warnings Tickets for parents Teen court Reward vouchers P Press Releases and announcement of program similar to "Click it or Ticket" seat belt campaign A Drive awareness of current Improve helmet compliance Safety & Awareness Campaign Step 1: Enhance Helmet Ordinance Step 5: Assessment and Adjustment See Appendix H Step 4: Greatly increase Bicycle Helmet Usage Step 2: Improve Bicycle Safety Education See Appendix G (Ten Smart Rules to Bike Safety) Step 3: Increase Enforcement Effo its Conclusion Bicycling accidents are a growing concern as Southlake is becoming more urban. Current data suggests that adolescents are just as susceptible to head trauma via cycling fatalities as children. As such, Southlake should extend the helmet ordinance, educate its community on bicycling safety, and enforce current and future legislation to better protect its citizens. 0 Thank You I. mmm m$en A - Danger on the Road for Cyclists • Increased traffic implies increased susceptibility for accidents • Auto -Bike accidents are some of the most fatal • Bicycling fatalities generally increase as a city grows • In 2013, 68% of bicyclists were killed in urban areas, compared with 32% in rural areas Bicyclist Deaths by Land Use 2009-2013 Urban Rural Total Year Number % Number % Number % 2009 436 69 191 30 628 100 2010 444 71 174 28 621 100 2011 468 69 208 31 680 100 2012 503 69 225 31 730 100 2013 502 68 239 32 1741 100 *Total includes other and/or unknowns (Insurance Institute for Highway Safety and Highway Loss Data Institute) B - Cycling Accidents on the Rise According to the National Highway Traffic Safety Administration here are several stats reflecting the nature of cycling accidents: • Annually, 500,000 persons are treated in emergency departments for cycling related injuries/fatalities • Data suggests that fatal and non -fatal crash -related injuries to bicyclists resulted in lifetime medical costs of $5 billion • Texas, along with California and Florida, led the nation in cycling fatalities • Injuries: - Bicyclist Injuries in 2001: 45,000 - Bicyclist Injuries in 2011: 48,000 An increase of 6.7% • Deaths - Bicyclist Deaths in 2011: 682 - Bicyclist deaths in 2013: 743 An increase of 8.9% (Pedestrian and Bicycle Information Center) C - Step 1: Demographics • Average age of bicyclists killed in crashes with motor vehicles is increasing • Approximately equivalent numbers of teenagers ages 16-18 are injured as children ages 4-5 are from bicycling. Fig. 2 e v+Y ;► • w11'f;'i' CX w. i FIi .cww •:jl •uvc ®O"W i MiCf1M OYRi�l�@O�+ i QfQYYA Frequency of injury by mechanism and year of age in children aged 0 18 years with insurarim 2002 (Tracy et.al) D - Effects of Head Injury U I rA 03 13,11 00 6 Sr 00 00 rac.k I ai 1 qcry h Admc 7 O*rV hisiding 3 C*!tyv ItIv(*10 lornp� 15mrh 20mob 2 5 mib 30 Speed at Impact (mph) I (Alzheimer's Association, Ellis) E -Benefits of Helmet Usage Health Benefits • According to David Spain, chief of trauma and critical care surgery at Stanford University Medical Center, wearing a bike helmet can reduce your risk of head injury by 85 percent • Facial injuries are also prevented through helmet usage; injuries to the upper and mid facial areas are reduced 65 percent • Helmet usage for minors amounts to saving over 250 lives and prevents more than 500,000 injuries nationwide Costs Saved • Compared to the dollar and personal costs of brain injury, helmets are inexpensive insurance • Every $10 helmet generates $570 in benefits to society; these savings include $50 in medical costs and other tangible resources, $140 in future earnings, and $380 in quality of life costs WN Vl-,.1 (70" i AM R W W Q% n**Y M t I. ft"LRMYsmwe"a"*Wwrsrm$PV ("Bicycle Safety Educational Efforts at Stanford" and National Injury and Violence Prevention Resource Center) F - Check Proper Helmet Usage • 1. Ensure that helmets meet U.S. Consumer Product Safety Commission (CPSC) standards (look for the sticker) • 2. All helmets must have a thick, firm polystyrene or other shock - absorbing material to cushion impact; foam pads are for comfort/sizing — not safety • Ensure proper fitting before purchase • Confirm that the helmet's straps can be adjusted for a snug fit • Check to see the helmet covers the top of the forehead and has limited movement up/down and side to side • After a bicyclist falls and hits his/her head, the helmet has served its purpose. Do not use it again. (State of New York Department of Health) G - Step 3: Safety Instruction Helmets are only one piece of the puzzle. We need to induce safer riding skills for children and adolescents. Rules like the following should be sent to all members of the community: Protect Your Head 6 Act like a Car Drivers are sed to j 'A ear a helmet_ the oatterns of othe- drivers. Cron t weave in and out of traffic, The more predictabty Yoo. ride, the safe^ y0;; are. Cheek fo traffic. Be aware of traffic aroind yo-. 2. Stay Visible If drivers T Don't Get distracted Don't listen can see you, they are to music or talk on the phone less likely to hit VoQ. Use while -4dmg. Lq fights when b4king at night or in low -light condit.ons. I look, Signal • look B Obey all Traffic laws B lights u o a e Again Use hand signals_4M As tot5AY b- let drivers and other F t�cycBstx know where you're going took and . sm alarm sets make eye contact. Don't assume drivers wig stop. 4. Stay Alert Keep a 9. Assure Bicycle Readiness €s lookout for obstades in your bicycle property adjusted? is your path. your saddle in a comfortable position? 5. Go with the Plow Bike 10. Do a Quick Bicycle Test Check ii the direction of traffic. you- brakes and your wheels. Make sure that "quick release" wheels a=e property secured. (Ten Smart Rules to Bike Safety) 009000000000000 ►0••000000*•0•••0••000•w•0•i• Step Assessment • Annually, Southlake's Safety Department may reconvene and address the benefits/ drawbacks to the newly implemented helmet ordinance and safety campaign • Data to consider include: K demographics of helmet users 11� awareness of helmet law iii. degree of implementation iv, injuries prevented v. lives saved • Potential readjustments will be made for the oncoming year Works Cited Alzheimer's Association National Office. "Traumatic Brain Injury." Traumatic Brain Injury. Alzheimer's Association National Office, 2015. Web. 3 Aug. 2015. "Bike Helmets Save Lives! & It's the Law!" Bike Helmets Save Lives! & It's the Law! State of New York Department of Health, Mar. 1995. Web. 11 Aug. 2015. Revised November 2011 Bicycle Helmet Laws." Bicycle Helmet Laws. Bicycle Helmet Safety Institute, 20 July 2015. Web. 11 Aug. 2015. "Bicycle Safety Educational Efforts at Stanford." Bicycle Safety Educational Efforts at Stanford. Stanford University, n.d. Web. 11 Aug. 2015 Ellis, M.D., John W. "Ellis Clinic." Ellis Clinic. N.p., 2000. Web. 17 July 2015. Insurance Institute for Highway Safety, and Highway Loss Data Institute. "Pedestrians and Bicyclists." Fatality Facts. N.p., 1996. Web. 9 Aug. 2015. Last, Greg, and Jill Lind. "Southlake, Texas City Overview." City of Southlake Department of Economic Development, 17 Apr. 2013. Web. 12 July 2015. National Center for Injury Prevention and Control (NCIPC). "Home and Recreational Safety." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 28 May 2013. Web. 11 Aug. 2015. National Injury and Violence Prevention Resource Center. Bicycle Helmets Save Medical Costs for Children (n.d.): n. pag. Health Resources and Services Administration's Maternal and Child Health Bureau. Web. 21 July 2015. Ramirez, Domingo, Jr. "Teen Dies in Southlake Bicycle Accident." WFAA. N.p., 8 Apr. 2015. Web. 11 Aug. 2015. "Ten Smart Rules to Bike Safety." BikeMadison. City of Madison, Wisconsin, 1995. Web. 25 July 2015. Tracy, Elisabeth 1, Brian R. Englum, Andrew S. Barbas, Carolyn Foley, Henry E. Rice, and Mark L. Shapiro. "Pediatric Injury Patterns by Year of Age." Journal of Pediatric Surgery. U.S. National Library of Medicine, June 2013. Web. 27 July 2015. Tracy Unified School District. "What Is the California Bicycle Helmet Law?"What Is the California Bicycle Helmet Law? (n.d.): n. pag. Web. 29 July 2015. Pedestrian and Bicycle Information Center within the University of North Carolina Highway Safety Research Center, David B. Allison, Kevin R. Fountaine, JoAnn E. Manson, June Stevens, Theodore B. Vanitallie, and Ali K. Mokdad. "DATA & RESOURCES." Pedestrian & Bicycle Information Center. U.S. Department of Transportation Federal Highway Administration, 19 Jan. 2005. Web. 1 Aug. 2015. 2013 Citizen Satisfaction Survey Verbatim Comments." City of Southlake, 2013. Web. 15 July 2015.