Item 4ECase No.
SV21-0023
S T A F F R E P O R T
November 30, 2021
CASE NO: SV21-0023
PROJECT: Sign Variance for Marshall, Presley & Pipal, PLLC EXECUTIVE
SUMMARY: Mello Signs is requesting approval of variances to Sign Ordinance No. 704, as
amended, for Marshall, Presley & Pipal, PLLC, to allow an upper story sign on the
east and west facades at 2615 E. Southlake Blvd., Suite 200, Southlake, Texas.
DETAILS: The property is located approximately 275 feet west of the southwest intersection of
E. Southlake Blvd. and S. Nolen Drive. The Marshall, Presley & Pipal, PLLC lease
space is located on the second floor of the two-story portion of the building in the
Georgetown Park development. Their lease space is located on both the east and
west elevations.
The applicant is requesting variances to Sign Ordinance No. 704, as amended, to
allow an upper story sign on the east and west elevations of the building. The upper
story signs are located above the first floor are congruent with the lease spaces. The
proposed attached building sign qualifies as an upper story sign because as it is
located 12 feet above grade and above the 10 foot first-floor ceiling height. The
locations were selected as the applicant is unable to locate the sign above or
between the windows due to the building architecture.
Sign Location Proposed Sign Details Ordinance 704, as amended
Regulations
West Elevation
Upper Story Sign
Internal Drive
• Upper Story
• Letter ht.: 2.75 in., 3.5 in., 4.8 in., and 14
in.
• Sign width: 8 ft. 7 in.
• Sign area: 17.12 sq. ft.
• Letters: Non-illuminate three-
dimensional 2 in. depth white acrylic
• Upper Story prohibited unless approved
by City Council through an MSP or
variance
• Letter ht.: 14 in.
• Sign width: 16.5 ft.
• Sign area: 22 sq. ft.
• Letters: Non-illuminate three-dimensional
metal or plastic and any color > 2 in.
depth.
Case No.
SV21-0023
Sign Location Proposed Sign Details Ordinance 704, as amended
Regulations
East Elevation
Upper Story Sign
FM1709
• Upper Story
• Letter ht.: 2.75 in., 4 in.,5.5 in., 16 in.,
and 22 in.
• Sign width: 9.6 ft.
• Sign area: 21.73 sq. ft.
• Letters: Non-illuminate three-
dimensional 2 in. depth white acrylic
• Upper Story prohibited unless
permitted by City Council approval
through a MSP or variance
• Letter ht.: 26.6 in.
• Sign width: 16.5 ft.
• Sign area: 33.9 sq. ft.
• Letters: Non-illuminate three-
dimensional metal or plastic and
any color > 2 in. depth.
ACTION NEEDED: Consider approval of the requested variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Presentation
Demonstration
Proposed Sign Details
STAFF CONTACT: Ken Baker 817-748-8067
Patty Moos 817-748-8269
Case No. Attachment A
SV20-0023 Page 1
BACKGROUND INFORMATION
APPLICANT: Mello Sign
OWNER: Marshall, Presley & Pipal, PLLC
PROPERTY SITUATION: 2615 E. Southlake Blvd.
HISTORY: The following describes development history at this location:
February 3, 1998: a zoning change and concept plan was approved for
Georgetown Park Ph. IV from ‘AG’ to ‘C2’. (ZA97-159)
April 7, 1998; A site plan was approved for Georgetown Park Ph. IV. (ZA98-
017)
April 7, 1998; A final plat was approved for Block 1, Lots 2-4 Georgetown
Park. (ZA98-018). Plat filed on April 30, 1998.
March 22, 2002; A plat revision was filed for Lot 4R1, Block 1, Georgetown
Park. (ZA01-095)
SIGN BOARD: November 18, 2021; Approved (7-0) subject to the Staff Report dated
November 12, 2021.
STAFF COMMENTS: A sign variance for an upper story sign in Georgetown Park was approved
by City Council on August 17, 2017 for Arise Recovery Center located at
2535 E. Southlake Blvd., Suite 200. A sign permit application was not
submitted for a sign permit.
City Council approval of the proposed signs does not eliminate the
requirement for appropriate sign application submittal prior to the installation
of the sign. Please contact Seantay Carpenter at 817-748-8215 or
scarpenter@ci.southlake.tx.us for sign application processing and pre-install
inspection.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
Case No. Attachment A
SV20-0023 Page 2
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or otherwise
detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the applicant
in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s). Any
modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet the
specific requirements of the City Council variance approval is
prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee schedule
adopted by City Council. The sign variance will be considered by the City
Council following a recommendation by the Sign Board. The Sign Board’s
recommendation will be forwarded to the City Council for their consideration.
N:\Community Development\MEMO\Signs\Sign Variance\2021\SV21-0023 - Marshall Presley & Pipal Attorneys
Case No. Attachment B
SV20-0023 Page 1