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Item 8A - MemoCITY OF SOUTHLAKE MEMORANDUM August 3, 2021 To: Shana Yelverton, City Manager From: Daniel Cortez, Director of Economic Development & Tourism Subject: Item 8A - Resolution No. 21-029, adopting the proposed framework, role, responsibilities and providing appointment of a Target Industry Recruitment Task Force with oversight from the Community Enhancement and Development Corporation. Action Requested: Approve Resolution No. 21-029, adopting the proposed framework, role, responsibilities and providing appointment of a Target Industry Recruitment Task Force with oversight from the Community Enhancement and Development Corporation. Background Information: Through the City Council adoption of the Southlake 2035: Economic Development Master Plan Addendum in March of 2021, established strategic goals for the Economic Development & Tourism Department. One of these strategic goals was to achieve economic prosperity through tax and employment base growth, attracting investment of private capital into our economy that grows jobs, creates opportunity, increases tax revenue. Recommendation EDA1, within the plan, directs the City to utilize relevant economic health data to evaluate Southlake's commercial centers and work with property owners to identify challenges and potential solutions to filling vacant spaces in the post -pandemic economic environment. To help achieve this effort, the City must also dedicate its time to attract an increased daytime population by recruiting new businesses that bring shoppers and diners to the community. To this end, the City Council has asked City staff to work with the Community Enhancement and Development Corporation (CEDC) to develop the framework, role, and responsibilities for a Target Industry Recruitment Task Force. With the development of this task force, they will be able address and engage with potential target industry businesses and corporate prospects looking to relocate to Southlake and assist the City in achieving its economic goals. Strategic Link: This item specifically addresses the City's critical business outcome CB04 by optimizing the City's commercial tax base by attracting high quality new businesses to reduce the tax burden on residential taxpayers. It also supports the City's efforts in attracting & keep top -tier businesses to drive a dynamic & sustainable economic environment (C4) and enhancing the sense of community by providing excellent customer service and citizen engagement opportunities (C6). Financial Considerations: Any financial considerations will be presented to the City Council in the proposed FY 2022 budget. Legal Review: The proposed resolution will be reviewed by the City Attorney. Board Review: On June 22, 2021 the Community Enhancement and Development Corporation (CEDC) worked with City staff on the development of the mission, operating guidelines and appointment considerations of the proposed Target Industry Recruitment Task Force with the following considerations: All task force member appointees are to work closely with City staff to ensure proper representation of the City's interests. To ensure the task force has the most current information on our target industries, the CEDC is asking City staff to update the target industry study conducted in 2013. Alternatives: The City Council may consider any of the following alternatives if not approving the resolution as presented: A. Modify the proposed framework, role, responsibilities of the Target Industry Recruitment Task Force under Resolution 21-029. B. Deny the proposed framework, role, responsibilities of the Target Industry Recruitment Task Force under Resolution 21-029. Attachments: Resolution 21-029: Target Industry Recruitment Task Force framework, role, and responsibilities Staff Contacts: Daniel Cortez (817) 748-8039 RESOLUTION NO. 21-029 A RESOLUTION OF THE CITY OF SOUTHLAKE, TEXAS THE CITY COUNCIL IS ADOPTING A FRAMEWORK FOR A TARGET INDUSTRY RECRUITMENT TASK FORCE AND DEFINING THE ROLE AND RESPONSIBILITIES OF SUCH A TASK FORCE AND PROVIDING THE APPOINTMENT FOR REPRESENTATIVES TO SERVE ON THE TASK FORCE. WHEREAS, the City of Southlake, Texas ("City") wishes to optimize the City's commercial tax base by attracting high quality new businesses to reduce the tax burden on residential taxpayers; and WHEREAS, the formation of a Target Industry Recruitment Task Force would assist with the attraction of target industries resulting in the retaining of high -quality jobs, developing vibrant communities, and improving the quality of life in the community; and WHEREAS, the City Council is adopting a framework, role and responsibilities of a Target Industry Recruitment Task Force with a recommendation of the Community Enhancement and Development Corporation; and WHEREAS, the City Council will appoint members to this Target Industry Recruitment Task Force similarly as it appoints members of the public to various boards, commissions and committees; and NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF SOUTHLAKE, TEXAS: SECTION 1. All the findings in the preamble are found to be true and correct and the City Council does hereby incorporate said findings into the body of this resolution as if copied in its entirety. SECTION 2. The Mission of the Target Industry Recruitment Task Force shall be to facilitating and assisting in the recruitment and attraction of target industry prospects to the City of Southlake, demonstrating the City's value, premier location, skilled workforce & talent, world class businesses, high quality of life, and thoughtfully planned community. SECTION 3. The Target Industry Recruitment Task Force shall work under these operating guidelines: Goal 1: Grow Southlake's Target Industry economic base • Collaborate with City staff to meet with target industry business prospects Goal 2: Support corporate recruitment to the community • Identify target industry business prospects and recruitment opportunities that would benefit Southlake Goal 3: Foster collaboration between target industries and the community • Serve as ambassadors to business prospects or businesses that have relocated by providing community resources and local contacts Goal 4: Elevate the Southlake brand and value proposition • Work with and advise City staff and the CEDC on target industry communication and recruitment marketing efforts Goal 5: Advise community leaders on business recruitment efforts • Evaluate business prospects compatibility based on adopted economic development goals • Provide regular updates on recruitment efforts to the CEDC SECTION 4. The Target Industry Recruitment Task Force appointments shall be made under the following terms: 1) All appointments to the Target Industry Recruitment Task Force shall be made by the City Council 2) Task Force terms are 1-year unless reappointed by Council or task force member resigns 3) Task force members shall be residents or business representatives of the community 4) Task force will be made up of 6 appointed members 5) Task force will sunset in two years unless reauthorized by the City Council SECTION 5. The following representatives are appointed to serve as task force members under the framework provided in this resolution and until their successors have been duly appointed and qualified by the City Council. Target Industry Recruitment Task Force Appointees Task Force Appointee No. 1: Task Force Appointee No. 2: Task Force Appointee No. 3: Task Force Appointee No. 4: Task Force Appointee No. 5: Task Force Appointee No. 6: PASSED, APPROVED AND ADOPTED THIS 3RD DAY OF AUGUST, 2021. ATTEST: Amy Shelley, TRMC John Huffman, Mayor APPROVED AS TO FORM: City Attorney