Item 8 -memo1
S T A F F R E P O R T
June 24, 2021
CASE NO: SV21-0012
PROJECT: Sign Variance for EVO Entertainment
EXECUTIVE
SUMMARY: RPAI Southwest Management LLC is requesting approval of variances to Sign
Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for
EVO Entertainment (former Harkins Theater building) for several attached
building signs on the northwest, northeast, southeast, and southwest elevations
of the building. The sign variance request includes the proposed total number of
signs (exceeding the allowable signs per building), sign size, the number of signs
on each façade, and sign types not listed in the Sign Ordinance No. 704, as
amended, and the Southlake Town Square (MSP). The proposed attached signs
are located on the existing building located at 1450 Plaza Place, Southlake,
Texas.
REQUEST
DETAILS: The proposed EVO Entertainment is generally located approximately 230 feet
south of the northwest intersection of the SH 114 access road and Central
Avenue and located within Southlake Town Square.
The report is structure such that the proposed signage is evaluated against the
Town Square Sign master Pan and the City’s Sign Ordinance 704-J, as
amended. Harkins Theater was granted a modification to the Southlake Town
Square Grand Avenue District conditional sign permit requirements to allow the
existing signage on the building. Page 7 of the report provides a table compares
the existing Harkins Theater signage to the proposed EVO Entertainment
signage.
The specific variances requested for the attached signage are as follows:
2
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Sign (Trellis) – A1 (NW main
entrance)
Sign Detail
Location
• 37 ft. from ground
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep open channel
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Fascia sign attached to
aluminum trellis
structure
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• 5 in. channel letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 198 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
Attached Building Sign – A2 (NE elevation-
SH114)
Sign Detail
Location
• 20 ft. from ground to
sign (from top of
retaining wall)
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep channel open
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Max. letter height
allowed is 41 in.
• Max. area allowed is
155 sf
• One attached sign
allowed per street
front with a total of
two on the building
• 5 in. channel letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 107 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
3
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Sign – A3 (SE elevation)
Sign Detail
Location
• 25 ft. from ground to
sign (from top of
retaining wall)
• Letter heights: 11’ 3”
and 2’-7 3/4”
• 478 sf in area
• 5” deep open channel
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Fascia sign attached to
5 aluminum bars for
support span structure
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• 5 in. deep channel
letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is .5
sf/ linear ft.: 198 sf
• Combination of 3 of 5
sign types per lease
space, fascia proposed
• Open channel letters
illuminated with
exposed light source
Attached Building Sign – B Logo (SW
elevation)
Sign Detail
Location
• 31 ft. from ground to
sign
• Logo height: 13’ 7 1/2”
• Logo area: 181.6 sf
• 5” deep channel open
letters with white LEDs,
white interior returns
and backs and
peppercorn exterior
return with interior
illuminated multi-color
triangle logo
• Attached fascia sign
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf
• One attached sign
allowed per street
front with a total of
two on the building.
• Max. top floor letter
height allowed is 61
inches
• Max. area allowed is .5
sf/ linear ft.: 107 sf
• Combination of 3 of 5
sign types per lease
space, 1 fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
4
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Sign – C Sign (NE
elevation)
Sign Detail
Location
• 25 ft. from ground to
sign
• Sign height: 16’ 3 ¾”
• Sign area: 315.4 sf
• Letter Ht.: 3’ -7”
• 3” deep channel open
letters with contour
white LEDs, white
interior returns and
backs inside and backs
PTM color and
peppercorn exterior
return.
• Attached fascia sign (2
signs on this façade)
• Max. letter height
allowed is 16.4 in.
• Max. area allowed is
100 sf (all signs)
• One attached sign
allowed per street
front with a total of
two on the building.
• 3 in. deep channel
letters
• Max. letter height
allowed is 61 inches
• Max. area allowed is
111 sf
• Combination of 3 of 5
sign types per lease
space, 2nd fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
Attached Building Sign – D Sign (NE
elevation)
Sign Detail
Location
• Sign height: 2’ 5/8”
• Sign area: 91 sf
• Letter Ht.: 2’-5/8”
• Sign Width: 38’-3”
• 3” deep channel open
letters with contour
white LEDs, white
interior returns and
backs inside and backs
PTM color and
peppercorn exterior
return.
• Attached fascia sign (2
signs on this façade)
• Max. letter height
allowed is 14 in.
• Max. area allowed is
100 sf (all signs)
• One attached sign
allowed per street
front with a total of
two on the building.
• 3 in. deep channel
letters
• Max. top floor letter
height allowed is 61
inches
• Max. area allowed is
203 sf
• Combination of 3 of 5
sign types per lease
space, 2nd fascia sign
proposed
• Open channel letters
illuminated with
exposed light source
5
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Signs – E1, E2, E3
Vertical Wall Washer Signs (NW elevation)
Sign Detail
Location
• 2 ½ in. white finish
aluminum fabricated
white LED to illuminate
one side (down is
noted), flush to wall.
• 41. ft. from ground to
top of wall washer sign
for E1 and E2 and
around the corner 5 ft.
• 30 ft. from ground to top
of wall washer sign for
E3
• Not a listed sign type
• Prohibited Per -
5.2.23 Any lighting
projected onto a
building, excluding
customary exterior
building and site
illumination (as
determined by the
Administrative
Official) and permitted
sign illumination.
• Not a listed sign type
• Not a listed sign type
Attached Building Signs – G Internally
Illuminated Exterior Perimeter L.E.D. –
6 qty.
Location
• Sign ht.: 30’-8” (length
of light)
• Qty.: 6 total
• Not a listed sign type
• Prohibited Per -
5.2.23 Any lighting
projected onto a
building, excluding
customary exterior
building and site
illumination (as
determined by the
Administrative
Official) and permitted
sign illumination.
• Not a listed sign type
• Not a listed sign type
6
Sign Type Proposed Sign
Details
Current 704-J
Regulations
Town Square
Master Sign Plan
Attached Building Signs – MP, Movie Poster
Signs- 8 qty.
Location
• Attached sign (8 signs
on this façade)
• Not a listed sign type
• Not a listed sign type
7
Harkins and EVO Entertainment Sign Comparison
Sign Type Harkins EVO Entertainment
West
Elevation
(main
entrance)
• Number of Signs: 1 (Harkins Theater)
• Total Sign Area: 221 sf
• Letter Height -51”
• Three art deco towers – yellow neon
• Exposed yellow and purple neon
• Interior movie screen visible from Plaza
Place
See slide show for larger graphics
• Number of signs: 2 (EVO and Films, Lanes,
Games)
• Sign Area: EVO: 478 sf
Films, Lanes, Games: 91 sf
• Total Sign Area (all signs): 569 sf
• Letter Height – EVO – 11’3”
Entertainment – 2’ 7 ¾”
Films, Lanes, Games – 2’4 5/8”
• Removed art deco sign features and exposed
neon
North
Elevation
(SH 114)
• Number of Signs: 1 (Harkins Theater)
• Sign Area: 332 sf
• Letter Height 5’1” (Harkins)
4’6” (Theater)
• Two art deco features – yellow neon
• Exposed yellow neon – roof line
See slide show for larger graphics
• Number of signs: 2 (EVO and Films, Lanes,
Games)
• Sign Area: EVO: 478 sf
Films, Lanes, Games: 315.4 sf
• Total Sign Area: 973.4 sf
• Letter height - EVO – 11’3”
Entertainment – 2’ 7 ¾”
Films, Lanes, Games – 3’7”
(Stacked – 16’ 3 3/4”)
• No exposed neon or art deco features
8
East
Elevation
(Central
Avenue)
• Number of Signs: 1 (Harkins)
• Sign Area: 135 sf
• Letter Height 5’
• Two art deco features – yellow neon
• Exposed yellow neon – roof line
• Number of signs: 1 (EVO)
• Sign Area: EVO: 478 sf
• Letter height - EVO – 11’3”
Entertainment – 2’ 7 ¾”
• Two art deco features – white LED
South
Elevation
(Federal
Way)
• Number of Signs: 1 (Harkins Theater)
• Sign Area: 201 sf
• Letter Height” 4’
• Two art deco features – yellow neon
• Number of signs: 1 (EVO logo)
• Sign Area: EVO: 181.6 sf
• Logo Height: 13’7”
• Total Sign Area: 181.6 sf
• Two art deco features – white LED
9
ACTION NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
Plans
Demonstration
PowerPoint (located in ZA21-0043)
STAFF CONTACT: Ken Baker (817)748-8067
Patty Moos (817)748-8269
Case No. Attachment A
SV21-0012 Page 1
BACKGROUND INFORMATION
OWNER: SLTS Grand Avenue II, L.P.
APPLICANT: RPAI Southwest Management LLC
PROPERTY SITUATION: 1450 Plaza Place
LEGAL DESCRIPTION: Lot 4, Block 14, Phase IV of the Southlake Town Square Addition
LAND USE CATEGORY: Town Center
CURRENT ZONING: “DT” Downtown District
HISTORY: October 5, 2004; City Council approved a site plan for Southlake Town
Square, Phase IV, Grand Avenue District; subject to Site Plan Review
Summary No. 2, dated September 17, 2004; granting the requested
variances to driveway spacing and stacking; granting the variance to the
orientation of the hotel and theatre to the street; and requiring City Council
review and approval of theater building elevations prior to issuance of a
building permit (ZA04-067).
November 15, 2005; City Council approved a plat revision for the
Southlake Town Square Avenue District for Blocks 3R2, 4R1, 12-14, 17
and 18 (ZA06-004).
April 19, 2016; City Council approved a Site Plan with a variance request
to allow two prohibited paint colors to be used in the repainting of the
existing Harkins Theater building. The variance was to allow two
prohibited paint colors, deep crimson and gumball purple, to be used in
the paint palette in the repainting the existing building (ZA16-014).
STAFF COMMENTS: The application exhibits are hyper-linked to this report. City Council
approval of the request does not eliminate the requirement for an
appropriate sign application submittal prior to sign installation. Please
contact Seantay Carpenter for sign application processing and pre-install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter@ci.southlake.tx.us.
Variance Criteria:
9.6.2 VARIANCES
a. Variance Authorized. The City Council may authorize variances to
any restriction set forth in this ordinance, including but not limited to
the number, type, area, height, or setback of signs, or any other
aspect involved in the sign permitting process.
b. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land,
structure or building involved and are not applicable to other
Case No. Attachment A
SV21-0012 Page 2
lands, buildings or structures in the same zone. The City may
attach such conditions to granting all or a portion of any
variance necessary to achieve the purpose of this ordinance,
and;
(ii) The strict interpretation of the provisions of the ordinance
would deprive the applicant of rights commonly enjoyed by
other properties in the same zone under the terms of the
ordinance, and;
(iii) The special conditions and circumstances do not result from
the actions of the applicant and such conditions and
circumstances do not merely constitute pecuniary hardship or
inconveniences, and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to
alleviate the special hardship or practical difficulties faced by
the applicant in meeting the requirements of this ordinance;
and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or
the installation of new or replacement signage that does not
meet the specific requirements of the City Council variance
approval is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application
and a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign Board’s recommendation will
be forwarded to the City Council for their consideration.
Case No. Attachment B
ZA21-0012 Page 1