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Item 8 - Blurb Item 8: • SV21-0012 - Sign Variance for EVO Entertainment • Staff Report dated June 24, 2021 • Variances to Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP) for EVO Entertainment (former Harkins Theater building) for several attached building signs on the northwest, northeast, southeast, and southwest elevations of the building. The sign variance request includes the proposed total number of signs (exceeding the allowable signs per building), sign size, the number of signs on each façade, and sign types not listed in the Sign Ordinance No. 704, as amended, and the Southlake Town Square (MSP). • The specific variances requested are as follows (next page): Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Sign (Trellis) – A1 (NW main entrance) Sign Detail Location • 37 ft. from ground • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep open channel letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Fascia sign attached to aluminum trellis structure • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • 5 in. channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 198 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source Attached Building Sign – A2 (NE elevation) Sign Detail Location • 20 ft. from ground to sign (from top of retaining wall) • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep channel open letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Max. letter height allowed is 41 in. • Max. area allowed is 155 sf • One attached sign allowed per street front with a total of two on the building • 5 in. channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 107 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Sign – A3 (SE elevation) Sign Detail Location • 25 ft. from ground to sign (from top of retaining wall) • Letter heights: 11’ 3” and 2’-7 3/4” • 478 sf in area • 5” deep open channel letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Fascia sign attached to 5 aluminum bars for support span structure • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • 5 in. deep channel letters • Max. letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 198 sf • Combination of 3 of 5 sign types per lease space, fascia proposed • Open channel letters illuminated with exposed light source Attached Building Sign – B Logo (SW elevation) Sign Detail Location • 31 ft. from ground to sign • Logo height: 13’ 7 1/2” • Logo area: 181.6 sf • 5” deep channel open letters with white LEDs, white interior returns and backs and peppercorn exterior return with interior illuminated multi-color triangle logo • Attached fascia sign • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf • One attached sign allowed per street front with a total of two on the building. • Max. top floor letter height allowed is 61 inches • Max. area allowed is .5 sf/ linear ft.: 107 sf • Combination of 3 of 5 sign types per lease space, 1 fascia sign proposed • Open channel letters illuminated with exposed light source Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Sign – C Sign (NE elevation) Sign Detail Location • 25 ft. from ground to sign • Sign height: 16’ 3 ¾” • Sign area: 315.4 sf • Letter Ht.: 3’ -7” • 3” deep channel open letters with contour white LEDs, white interior returns and backs inside and backs PTM color and peppercorn exterior return. • Attached fascia sign (2 signs on this façade) • Max. letter height allowed is 16.4 in. • Max. area allowed is 100 sf (all signs) • One attached sign allowed per street front with a total of two on the building. • 3 in. deep channel letters • Max. letter height allowed is 61 inches • Max. area allowed is 111 sf • Combination of 3 of 5 sign types per lease space, 2nd fascia sign proposed • Open channel letters illuminated with exposed light source Attached Building Sign – D Sign (NE elevation) Sign Detail Location • Sign height: 2’ 5/8” • Sign area: 91 sf • Letter Ht.: 2’-5/8” • Sign Width: 38’-3” • 3” deep channel open letters with contour white LEDs, white interior returns and backs inside and backs PTM color and peppercorn exterior return. • Attached fascia sign (2 signs on this façade) • Max. letter height allowed is 14 in. • Max. area allowed is 100 sf (all signs) • One attached sign allowed per street front with a total of two on the building. • 3 in. deep channel letters • Max. top floor letter height allowed is 61 inches • Max. area allowed is 203 sf • Combination of 3 of 5 sign types per lease space, 2nd fascia sign proposed • Open channel letters illuminated with exposed light source Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Signs – E1, E2, E3 Vertical Wall Washer Signs (NW elevation) Sign Detail Location • 2 ½ in. white finish aluminum fabricated white LED to illuminate one side (down is noted), flush to wall. • 41. ft. from ground to top of wall washer sign for E1 and E2 and around the corner 5 ft. • 30 ft. from ground to top of wall washer sign for E3 • Not a listed sign type • Prohibited Per - 5.2.23 Any lighting projected onto a building, excluding customary exterior building and site illumination (as determined by the Administrative Official) and permitted sign illumination. • Not a listed sign type • Not a listed sign type Attached Building Signs – G Internally Illuminated Exterior Perimeter L.E.D. – 6 qty. Location • Sign ht.: 30’-8” (length of light) • Qty.: 6 total • Not a listed sign type • Prohibited Per - 5.2.23 Any lighting projected onto a building, excluding customary exterior building and site illumination (as determined by the Administrative Official) and permitted sign illumination. • Not a listed sign type • Not a listed sign type Sign Type Proposed Sign Details Current 704-J Regulations Town Square Master Sign Plan Attached Building Signs – MP, Movie Poster Signs- 8 qty. Location • Attached sign (8 signs on this façade) • Not a listed sign type • Not a listed sign type • Please contact Ken Baker with questions on this item.