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Item 9B - DemonstrationSOUTHLAKE PLANNING & DEVELOPMENT SERVICES SIGN VARIANCE APPLICATION Demonstration Please demonstrate that the following conditions are applicable to the requested sign variance: That a literal enforcement of the sign regulation will create an unnecessary hardship or practical difficulty on the applicant. Yes, the ordinance denies our application, calling it a mural, when it is actually a sign printed on a exterior grade foil substrate which attaches directly to the wall. That the situation causing the unnecessary hardship or practical difficulty is unique to the affected property and is not self imposed. The printed substrate (foil/vinyl) product was chosen opposed to painting direct to the brick so it would not be considered a mural. That the variance will not injure and will be wholly compatible with the use and permitted development of adjacent properties. The product cannot injure and will be compatible to the neighboring business. 4. That the variance will be in harmony with the spirit and purpose of the sign ordinance. Yes, vinyl/non-illumianted signs printed and applied to glass. Why would it not be acceptable on a wall? 1400 Main Street, Suite 310, Southlake, TX 76092 Phone: (817) 748-8215 Fax: (817) 748-8077 Revised: March 2019