Item 4F9
CASE NO: SV21-0002
SOUTHLAKE
PLANNING & DEVELOPMENT
SERVICES
STAFF REPORT
April 13, 2021
PROJECT: Sign Variance for The Garden District Parkview at Southlake Town Square
EXECUTIVE
SUMMARY: Power Play Texas is seeking approval of variances to the Sign Ordinance No. 704
regulations, as amended, and to allow one existing V-shaped development sign to
be refaced for The Garden District Parkview at Southlake Town Square.
DETAILS: The existing development sign is located at 1651 E. SH 114 at the southeast
corner of Central Avenue and E. SH 114. The Sign Ordinance No. 704, as
amended, allows for one (1) development sign per street frontage. The sign must
also be located on the subject property. The existing development sign is not
located on the subject property. The applicant is seeking to reface the current V-
shaped sign to direct the clients to their office located in the Parkview Residences.
The request is for a 1 -year period.
The existing development sign at E. SH 114 at Central Avenue was previously
approved for a period of one (1) year for the location in December 2014 under
case SV14-017 and included one (1) off-site sandwich board sign located at the E.
Southlake Blvd and Central Avenue northwest corner. Under SV18-0002, City
Council also approved two off-site development signs (one V-shaped sign) located
at the southeast corner of Central Avenue and SH 114, one wayfinding sign at the
northwest corner of Central Avenue and E. Southlake Blvd., and three temporary
construction signs placed on Parkview Residences construction fence along
Central Avenue for the Parkview Residences construction.
The specific variances are as follows:
Sign Regulation
Permitted r—
Development sign
1 per street frontage located on
1 off-site sign at the southeast corner
of Central Avenue and E. SH 114
location
the subject property.
frontage road
Signs must be removed within
Development Sign
one year of erection of the sign
The applicant is requesting the sign
duration
or upon issuance of a C.O. for
be allowed for 1 -year
all buildings on the site.
Case No.
SV21-0002
ACTION
NEEDED: Consider Approval of Requested Sign Variance
ATTACHMENTS: (A) Background Information
(B) Vicinity Map
PowerPoint Presentation
Demonstration
Plans
STAFF CONTACT: Ken Baker
Patty Moos
Case No.
SV21-0002
(817)748-8067
(817)748-8269
BACKGROUND INFORMATION
APPLICANT: Power Play Texas
OWNER: Marquis Group
PROPERTY SITUATION: The existing development sign is located at 1651 E. SH 114.
HISTORY: November 1998; Phase I Sign Regulations adopted
March 1999; Phase II Sign Regulations adopted
November 2005; Grand Avenue Sign Regulations adopted
May 3, 2011; (ZA10-068) A text amendment to Section 37 ("DT" Downtown
District) of Zoning Ordinance No. 480, as amended, creating new
definitions for "Garden District" and "Garden District Residences" as well as
providing additional development regulations for such development was
approved.
May 3, 2011; (ZA10-069) A revised Concept Plan for the Garden District,
including 130 Garden District Residences and 10 Brownstones, was
approved.
November 19, 2013; (ZA13-011) A revised Concept Plan for the Garden
District and Brownstones Phase C to allow construction of 60 Garden
District Residences and 33 Brownstones for a total of 93 residential units
on approximately 7.472 acres was approved.
November 19, 2013; (ZA13-012) A Preliminary Plat for Southlake Town
Square Garden District and Brownstones Phase C to develop 60 Garden
District residential units and 33 Brownstones was approved.
November 19, 2013; (ZA13-053) A Specific Use Permit (SUP) for the
Brownstones, which includes portions of Phase B, Phase C and the
Garden District to develop 33 Brownstones on approximately 4.89 acres
was approved.
November 19, 2013; (ZA13-054) A Specific Use Permit (SUP) for
residential lofts in the Southlake Town Square "DT" Downtown District for
The Residences to allow the construction of 38 residential lofts in a five -
story building on an approximately 0.60 acre lot was approved allowing for
a period of 24 months before commencing construction of the use.
September 15, 2015; (ZA15-094) A Specific Use Permit (SUP) for
residential lofts in the Southlake Town Square "DT" Downtown District,
which proposed a revision of the previous SUP approval to extend the
expiration date from November 19, 2015 to March 31, 2016 and to increase
the maximum height from approximately 52' 4" to approximately 59' was
Case No. Attachment A
SV21-0002 Page 1
denied by City Council.
October 20, 2015; (ZA15-107) A Specific Use Permit (SUP) for residential
lofts in the Southlake Town Square "DT" Downtown District, which
proposed a revision of the previous SUP approval to extend the expiration
date from November 19, 2015 to November 20, 2016 and to increase the
maximum height from approximately 52' 4" to approximately 59' 3" was
approved by City Council (Option 1).
October 20, 2015; (ZA15-108) A Specific Use Permit (SUP) for residential
lofts in the Southlake Town Square "DT" Downtown District, which
proposed a revision of the previous SUP approval to extend the expiration
date from November 19, 2015 to November 20, 2016 was denied by City
Council (Option 2).
April 1, 2014, City Council approved a specific use permit for a temporary
sales facility for the Garden District development (ZA14-011).
December 2, 2014, City Council approved a sign variance allowing two (2)
off-site temporary development signs and one (1) off-site sandwich board
sign for The Garden District sales office. (SV14-017)
November 15, 2016; City Council approved a Specific Use Permit for the
Parkview Residences (ZA16-095)
June 5, 2018; City Council approved two off-site development signs (one
V-shaped sign) located at the SE corner of Central Avenue and SH114 for
period ending June 30, 2020 or such time as construction is completed,
whichever comes first; allowing one wayfinding sign measuring up to 3' x 5'
at the NW corner of Central Avenue and FM 1709 for period ending June
30, 2020 or such time as construction is completed, whichever comes first;
and allowing three temporary construction signs placed on Parkview
Residences construction fence along Central Avenue per the exhibit this
evening for period ending December 31, 2019 or such time as construction
is completed, whichever comes first. (SV18-0002)
June 16, 2020; City Council approved an amended Master Sign Plan for
Southlake Town Square. (MSP20-0001)
February 23, 2021; City Council approved a Specific Use Permit to allow a
one (1) year extension of the previously approved specific use permit for
the temporary sales facility and signage located at 351 Central Avenue;
and the specific use permit is extended to March 30, 2022. (ZA20-0069)
SIGN BOARD: April 8, 2021; Approved (7-0) subject to the Staff Report dated April 1,
2021.
STAFF COMMENTS: City Council approval of the request does not eliminate the requirement for
a sign application submittal prior to sign installation. Please contact
Seantay Carpenter for sign application processing and pre -install
inspection. Seantay can be reached at 817-748-8215 or
scarpenter(a.)ci.south lake. tx.us.
Case No. Attachment A
SV21-0002 Page 2
Variance Criteria:
9.6.2 VARIANCES
Variance Authorized. The City Council may authorize variances to any
restriction set forth in this ordinance, including but not limited to the
number, type, area, height, or setback of signs, or any other aspect
involved in the sign permitting process.
a. Approval Standards. In granting any variance, City Council shall
consider the following criteria:
(i) Special conditions exist which are peculiar to the land, structure
or building involved and are not applicable to other lands,
buildings, or structures in the same zone. The City may attach
such conditions to granting all or a portion of any variance
necessary to achieve the purpose of this ordinance, and;
(ii) The strict interpretation of the provisions of the ordinance would
deprive the applicant of rights commonly enjoyed by other
properties in the same zone under the terms of the ordinance,
and;
(iii) The special conditions and circumstances do not result from the
actions of the applicant and such conditions and circumstances
do not merely constitute pecuniary hardship or inconveniences,
and;
(iv) Granting the variance will meet the objectives of the ordinance
and not be injurious to the adjoining property owners or
otherwise detrimental to the public welfare, and;
(v) The request will be the minimum variance necessary to alleviate
the special hardship or practical difficulties faced by the
applicant in meeting the requirements of this ordinance; and;
(vi) Granting of the variance will be in harmony with the spirit and
purpose of this sign ordinance.
(vii) Granting of a variance shall be specific to the subject sign(s).
Any modification of the signage approved by the variance or the
installation of new or replacement signage that does not meet
the specific requirements of the City Council variance approval
is prohibited and will be deemed non-compliant.
Application Process. Any request for a variance shall be made to the
Administrative Official and be accompanied by a completed application and
a non-refundable filing fee in the amount specified in the current fee
schedule adopted by City Council. The sign variance will be considered by
the City Council following a recommendation by the Sign Board. The Sign
Board's recommendation will be forwarded to the City Council for their
consideration.
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Case No. Attachment A
SV21-0002 Page 3
Vicinity Map
The Garden District
Parkview
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Case No. Attachment B
SV21-0002 Page 1