Item 4E - SPIN Report
SPIN MEETING REPORT
SPIN Item Number: SPIN2020-22
City Case Number: CP20-0002
Project Name: Addendum to Southlake 2035 Economic Development Master Plan
SPIN Neighborhood: City-wide
Meeting Date: October 27, 2020
Meeting Location: Virtual
Total Attendance: Virtual
Host: Jerod Potts, Policy & Strategic Initiative Principal Planner
Applicant(s) Presenting: Daniel Cortez, Director of Economic Development & Tourism
City Staff Present: Jerod Potts, Policy & Strategic Initiative Principal Planner
Town Hall Forums can be viewed in their entirety by visiting http://www.cityofsouthlake.com and clicking on “I Want
to” and “View” “Video on Demand” – forums are listed under SPIN by meeting date.
FORUM SUMMARY:
Proposal:
The City of Southlake is proposing an addendum to the existing Southlake 2035 Economic
Development Master plan, adding recommendations to the existing plan, many of which focus on
economic recovery.
Proposal Details:
2035 Economic Development Master Plan (Focus Areas)
• Improving existing services
• Establishing target industries
• Business retention and expansion initiatives
• Economic incentives
• Evaluation of current market
• Implementation of new customer focused services
• Engaging with citizens and the public
2035 Economic Development Master Plan Addendum (Focus Areas)
• Emphasis on economic recovery
• Assessing business impacts – post pandemic
• Direct support to commercial centers
• Workforce training and support for businesses
• Re-evaluating target industries
• Evaluating City regulations
• Enhanced communication and marketing efforts
Economic Recovery Strategic Goals
• Grow the Economy
o Tax and employment base growth
o Attracting investment of private capital to grow jobs, create opportunities, and
increase the tax revenue
• Improve Local Economic Health
• Elevate the Southlake Brand and Value Proposition
• Promote Tourism
o Southlake great place to visit for shopping, dining, recreation, and overnight stays
• Collaborate for Success – between business community and the City
• Support Businesses
Southlake Market (Business Attraction) - 7 Recommendations
• Identify centers, businesses, and industries most impacted
• Partnerships with businesses to provide entrepreneurial education
• Identify workforce needs and support workforce training and educational needs
• Re-evaluate and understand market for target industries
Investment of Public Funds – 7 Recommendations
• Small business grant program and hotel marketing grants
• Information regarding federal, state, and county business programs
• Identify local ordinances for short-term relief and long-term modification
• Enhanced permitting services – web-based and virtual
Business Retention & Expansion – 10 Recommendations
• Leverage business expertise from CEDC as advisory board and ECRT as industry
representatives
• Survey businesses during and post pandemic environment
• Identify and provide enhanced online services for businesses
• Engagement opportunities for business
Communication, Marketing and Public Relations – 11 Recommendations
• Implementation of strategic marketing and communication plan
• Publishing of newsletter, redesigned New Biz List and showcasing of properties
• Produce a video library supporting emphasizing premier location, workforce and world
class business community
• Implement a Now Open campaign for regional, national, and international visitors
supporting businesses and inspiring travel
Adoption Timeline
September 2020: CEDC Feedback
October 2020: SPIN Meeting/Community Input
November 2020: CEDC & P&Z Consideration
December 2020: City Council Approval
Presentation:
Questions and Concerns:
N/A
SPIN Meeting Reports are general observations of SPIN Meetings by City staff and SPIN Representatives. The report is neither verbatim nor official
meeting minutes; rather it serves to inform elected and appointed officials, City staff, and the public of the issues and questions raised by residents and
the general responses made. Responses as summarized in this report should not be taken as guarantees by the applicant. Interested parties are
strongly encouraged to follow the case through the Planning and Zoning Commission and final action by City Council.
Southlake Connect Results for the October 27, 2020 SPIN Town Hall Forum